Investigating Online Transaction Fraud: A UK Market Research Proposal

This research proposal investigates the impact of online transaction frauds on consumer perception within the UK market. It aims to understand the conceptual framework of online transaction fraud, identify existing fraud, and analyze its impact on the UK economy. The research will explore guidelines for avoiding fraud, particularly within Amazon, and suggest ways to protect consumers. The study will use a mixed-method approach, including a survey of 30 Amazon customers. The proposal outlines research questions, rationales, project specifications (including methodologies like primary and secondary data collection, inductive approach, and interpretivism philosophy), research limitations, and a detailed plan and procedure for the research, including a timeline for completion. The research intends to provide valuable insights into consumer behavior and online security measures.

Research proposal

Table of Contents
PROPOSAL.....................................................................................................................................3
Introduction.................................................................................................................................3
Research questions......................................................................................................................3
Rational of research ....................................................................................................................4
Research project specification.....................................................................................................4
Plan and procedure for research specification............................................................................5
REFERENCES................................................................................................................................7

PROPOSAL
Introduction
Advancement in the technology like over gives facility to the most firms to done their
business online due to which customers transacting through online. Therefore, the customer
perception regard to online buying are different as there are increase in the highly skilled people
over online they are expertise in hacking data. Thus, this are personal information of customers
they enter while they buying products and pay through online are the birth date, name, address,
credit card number or account number and password. For this reason, most of the consumer
perception regarding online purchasing is negative due to increase in number of online
fraudulent.
Aim:
An investigation impact of online transaction frauds and how consumer perceptions affects the
UK markets
Objectives:
 To understand conceptual framework of online transaction fraud and consumer
perception.
 To identify existing fraud in the online transaction.
 To investigate danger of fraud and its impact on UK economy. To analyses guidelines that can help in avoiding frauds in Amazon.
 To suggest ways which can help in protecting consumers against online transaction
frauds.
Research questions What are the consumer perception regard to online transaction? What are the existing frauds in the online transactions? How the danger of frauds impacts on the UK economy? What are the guidelines that can help in avoiding frauds in Amazon? What are the ways that can help in protecting consumers against online transaction
frauds?
Rational of research
Investigator conduct research as they are more interest in this topic that help them to
effectively conduct research. For this reason, they can analyse the customers perception

regarding online transaction. Thus, Investigator selecting this particular as they can easily get the
reliable and relevant information from various ways within the time framework. Investigator has
collect data by conduct survey method in which they asked various question from consumers to
know their perception that has mainly supported this research project. Data can be obtained from
various ways and the data collection can easily in gathering that is the main reason to choose that
particular topic.
Research project specification
The researcher adopt the several methodologies for the purpose of presenting the report
that are as described as follows-
 To collect the information the primary and secondary sources of data is used to conduct.
Thus, for the purpose of primary research the survey is conducted and in the secondary
sources that are majorly includes articles, publication, magazines, newspapers, journals
and books etc.
 The investigator adopts the inductive approach for the purpose of collected data from the
company point of view for this reason it will be more feasible to carry out the study.
 To carry out the research project interpretivism philosophy will be adopted by the
investigator so, that required rectification can be done on proper time.
 There is one more another techniques is used by the researcher is a random sampling so,
they can easily removed the unnecessary biasness can be ignored effectively. The
sampling size for the research project that will be 30 customers of Amazon Company.
 Data analysis techniques is also adopted by the researcher for the purpose to carry out the
research project effectively.
Research limitations
There are various type of limitation that are include within the research study of carry out
the research in effective manner that are majorly includes the lack of financial resources, human

resources and it consumer more time (Isaacs, 2014). Therefore, it becomes most important for
the investigator for the purpose of undertaking and reviewing a variety type of journals and
books so, it assist in obtaining the relevant data to conducting the research study. Thus, the main
limitation involve in the research is a time consuming due to which directly impacting on the
research quality.
Plan and procedure for research specification
Activities 1th
Week
2nd
Week
3rd
Week
4th
Week
5th
Week
6th
Week
7th
Week
8th
Week
9th
Week
10th
Week
Deciding the
research
subject matter
Critical review
Procedure of
research
methodology
Time frame of
completion of
proposal
Establishing
the
questionnaire
for collection
data
Tracking the
research and
continue with
Finish
ing
the

the same final
report
Design graphs
for the purpose
of conducting
data analysis
Conclusion
and
recommendati
on
Finishing the
final report

REFERENCES
Books and journals
Jitendra, A. K. and et.al., 2015. Teaching mathematical word problem solving: The quality of
evidence for strategy instruction priming the problem structure. Journal of learning
disabilities. 48(1). pp.51-72.
Maring, E. F. and Koblinsky, S. A., 2013. Teachers' challenges, strategies, and support needs in
schools affected by community violence: a qualitative study. Journal of school
health. 83(6). pp.379-388.
McKibben, B., La Rocque, M. and Cochrane, D., 2014. Protecting Colleges and Students:
Community College Strategies to Prevent Default. Association of Community College
Trustees.