Analyzing Consumer Perception: Business Feasibility of Muniya Firm

This report provides a business feasibility analysis of Muniya firm, focusing on consumer perception within the pet industry in Hulhumale. The study employs primary and secondary research methods, including questionnaires and published data, to understand consumer opinions regarding Muniya firm's offerings, particularly birds as pets. The research identifies key factors influencing consumer perception, such as quality, safety, and brand reputation. Statistical analysis, including mean, mode, median, and standard deviation, is used to interpret the collected data. The findings indicate that consumers value quality and safety, but challenges such as safety concerns of birds exist. The report concludes with recommendations for Muniya firm to improve customer satisfaction and business sustainability, emphasizing the importance of building a strong brand image and focusing on product quality to ensure higher customer loyalty and retention.

Business feasibility Analysis
for (Name of the Business) in
Hulhumal

ABSTRACT
Business feasibility is basically related with having the significant information regarding the
challenges, cost, etc. of the business in turn accomplishing the goal of higher profitability can
sustainability can be attained. The current study is based on Muniya form which is basically
concerned with selling pets such as birds. The current study has involved specifying research
questions and methodology that comprises data gathering g by primary & secondary approaches
via questionnaire and published information so that consumer perception can be understood. for
calculating mean, mode median, SD, etc. descriptive analysis technique has been taken into
process. Detailed discussion and recommendations has been involved in study.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Background of the report:............................................................................................................1
Research question:.......................................................................................................................1
Literature review:.........................................................................................................................1
Methodology................................................................................................................................2
MAIN BODY..................................................................................................................................2
Questionnaire...............................................................................................................................2
Tabular presentation of the data..................................................................................................4
Calculation of mean mode, median, quartile and standard deviation..........................................8
Discussion:...................................................................................................................................8
CONCLUSION..............................................................................................................................11
Recommendations......................................................................................................................12
REFERENCES..............................................................................................................................13

Topic: To examine consumer perception in pet industry: A study on Muniya firm
INTRODUCTION
Background of the report:
Business feasibility is related with possessing the reliable and relevant data regarding
existing issues, the available options for growth and estimating cost, etc. so that effective results
for deriving success can be identified. Consumer perception is one of the significant factor that
is basically related with having the information regarding the awareness, consciousness and
encouraging aspects that leads to impact the decision making process. M there are different form
of the factors which are basically taken into the consideration by the organization as it tends to
influence the consumer perception which involves price, quality, etc. these are required to be
focused effectively in turn attaining the appropriate ability to understand the consumer decision
in turn taking relevant decision can become possible. Present investigation is based on Muniya
firm which is related with selling the distinct form of pets like birds of distinct variety and
operating in Hulhumale. The current study will focus on ascertaining how effectively it is
operating in pet industry with maintaining quality of their bird life via using corrective type of
medicines and precautions. It will emphasize on ascertaining feasibility of the particular
business in respect to offer higher customer stratification with maintaining quality.
Research question:
What is the consumer perception related with the birds’ pet offered by Muniya firm in pet
industry operating in Hulhumale?
Literature review:
According to Wendin and Nyberg (2021) consumer perception is basically related with
having the significant information regarding customer perception, awareness consciousness
about the company or its offerings. There is different form of the benefits which can be basically
derived by the organization which includes having enriches the brand value so that effective
understanding for making reliable strategy can be obtained. On the other side, Ye and et.al.,
(2022) it can be depicted that consumer perception is associated with the specific image which is
obtained by the customers for the firm products that has significant level of impact on their
decision making. It tends to impact the credibility of the firm which is related
In the views of Mehta and et.al., (2021) there are different form of the factors which
influences the consumer perception regarding the prevailing products and services. In the current
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sector the consumer perception gets affected from the various aspects such as varied form of
birds offered, effective quality, duration of offering the products, the advice of pet carer, etc. In
contrast to this, SARIAL and BOZKURT (2020) depicted that the consumer perception gets
influenced from the aspects such as expenses related with its maintenance, area from the bird is
bought and quality & performance in terms of bird health. On the basis of this it can be
interpreted that these all the factors are get influence from the price of the bird at which it is
offered in turn affects consumer perception.
Methodology
In the current investigation regarding the consumer perception in the specified sector the
focus provided on target audience which is consumers of the bird’s pet in turn accomplishing
the objectives of the research can become possible. In order to get the significant insights
regarding the consumer perception in pet business the emphasis has been provided on having the
significant insights regarding their perception so that information can be obtained. This is related
with possessing the secondary source of information buy referring articles, journals and books so
that achieving relevant and reliable insights to get the competitive information for accomplishing
the research question can become possible. On the basis of this it can be mentioned that there is
different form of the information which can be derived by using the particular methods of data
collection such as primary and secondary.
MAIN BODY
Questionnaire
1. What is the concept of consumer perception?
 Customers impression
 Level of awareness
 Consciousness about the firm
 All of the above
2. What is the reason behind purchasing from Muniya business?
 Higher quality
 Easy availability
 Varied option
 Effective consumer relationship management
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3. Which of the following is the crucial problem that is basically faced by you while
dealing with specified firm?
 Higher cost
 Poor problem resolving strategy
 Inappropriate recommendations about the service
 Safety and care of birds
 None of the above
4. Which are the reason for avoiding the services of other organization?
 Greater quality
 Good pricing approach
 Wide range of products
 All of the above
5. Why you tend to buy the birds rather than other pets?
 For lower expenses charges associated
 Easy to take care
 Life span
 Other
6. Which is the factor that is mostly focused while purchasing birds as pet?
 Colour
 Quality
 High metabolism
 Light weight
 Unique respiratory system
7. Which is the major factor that impact your consumer perception regarding purchasing
birds?
 Brand reputation in market
 Form of services offered
 Quality of life maintained
 All of the above
8. Are you happy with the products and services offered by Mania firm?
 Satisfied
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 Highly satisfied
 Neutral
 Dissatisfy
 Highly dissatisfy
9. Any suggestions
……………..
Tabular presentation of the data
Theme 1:
Particulars Respondents Responses
in %
Customers
impression (1)
1 10.00%
Level of
awareness (2)
2 20.00%
Consciousness
about the firm
(3)
2 20.00%
All of the
above (4)
5 50.00%
Total 10 100.00%
Theme 2:
Particulars Respondents Responses
in %
Higher
quality (1)
7 70.00%
Easy
availability
(2)
1 10.00%
Varied
option (3)
1 10.00%
Effective
consumer
relationship
management
(4)
1 10.00%
4

Total 10 100.00%
Theme 3:
Particulars Respondents Responses
in %
Higher cost (1) 1 10.00%
Poor problem
resolving
strategy (2)
1 10.00%
Inappropriate
recommendations
about the service
(3)
1 10.00%
Safety and care
of birds (4)
6 60.00%
None of the
above (5)
1 10.00%
Total 10 100.00%
Theme 4:
Particulars Respondents Responses
in %
Greater
quality(1)
1 10.00%
Good
pricing
approach
(2)
1 10.00%
Wide range
of products
(3)
7 70.00%
All of the
above (4)
1 10.00%
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Total 10 100.00%
Theme 5:
Particulars Respondents Responses
in %
For lower
expenses
charges
associated
(1)
2 20.00%
Easy to
take care
(2)
5 50.00%
Life span
(3)
1 10.00%
Other (4) 2 20.00%
Total 10 100.00%
Theme 6:
Particulars Respondents Responses
in %
Colour (1) 2 20.00%
Quality (2) 1 10.00%
High
metabolism
(3)
3 30.00%
Light
weight (4)
1 10.00%
Unique
respiratory
system (5)
3 30.00%
Total 10 100.00%
Theme 7:
Particulars Respondents Responses
in %
Brand 5 50.00%
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reputation
in market
(1)
Form of
services
offered (2)
2 20.00%
Quality of
life
maintained
(3)
2 20.00%
All of the
above (4)
1 10.00%
Total 10 100.00%
Theme 8:
Particulars Respondents Responses
in %
Satisfied
(1)
6 20.00%
Highly
satisfied (2)
1 10.00%
Neutral (3) 1 30.00%
Dissatisfy(4
)
1 10.00%
Highly
dissatisfy
(5)
1 30.00%
Total 10 100.00%
Calculation of mean mode, median, quartile and standard deviation
Theme
1
Theme
2
Theme
3
Theme
4
Theme
5
Theme
6
Theme
7
Theme
8
Mean 3.1 1.6 3.5 2.8 2.3 3.2 1.9 2
Median 3.5 1 4 3 2 3 1.5 1
Mode 4 1 4 3 2 3 1 1
Standard
deviation 1.04403 1.0198 1.11803 0.74833 1.00499 1.46969 1.04403 1.41421
Quartile
1 2.25 1 3.25 3 2 2.25 1 1
Quartile 3.5 1 4 3 2 3 1.5 1
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2
Quartile
3 4 1.75 4 3 2.75 4.75 2.75 2.75
Quartile
4 4 4 5 4 4 5 4 5
With help of the provided information it can be mentioned that the customers are
basically perceive the consumer perception as sum of customer impression, level of awareness,
consciousness about the firm and therefore the all the above has been selected. In addition to
this, it is related with having the precise form of the quality is the main reason for purchasing the
goods from Mania firm. In addition to this, safety and care of the bird is the major issue that is
basically faced by the consumers while dealing with the organization. The main reason that is
obtained from the evaluation for avoiding the services of other organization is wide range of
products. From the evaluation it can be mentioned that the main reason for having the birds
rather than other pets identified is high metabolism & unique respiratory system. In addition to
this, it can be recognized that brand reputation in the market is the major factor that impact your
consumer perception regarding purchasing birds. On the basis of information collected it can be
mentioned that it offers the satisfaction to the consumer.
Discussion:
From the evaluation of the above presented information it can be mentioned that the
consumers are basically taking as the concept of it as impression, level of awareness and
consciousness regarding firm. This can be validated by looking at the opinion of Boson, Bye
and Niero (2019) that consumer perception is one of the significant concept that helps in
understanding that in which the buyers have image regarding the organizational position through
focusing on their extent of awareness regarding the offered goods and services. It is highly
important for the firm to give emphasis on having the emphasis in the consumer perception as it
is related with building customer loyalty & retention via concentrating on reputation &
awareness. There is various form of the action which is basically exerted by the firm for creating
the good brand image in market in turn higher seductiveness can be attained. It helps firm to
achieve effective level of revenue & profitability generating in turn good position can be
derived.
On the basis of the collected data it can be interpreted that there is significant form of
quality which is found to be reason for purchasing birds from the particular organization. This
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can be supported by looking at the opinion of Buddle Bray and Ankeny (2018) there are
different form of the factors which is basically referred by the customers for having appropriate
ability to make strategic decision. The one of the significant aspects which is referred by
organization for accomplishing goal of purchasing particular product is higher form of quality in
turn attaining good profitability can be achieved. Quality is the major factor in pet industry as
birds are very sensitive so taking care of their life in turn focus is provided on this so that
effective level of focus is provided in turn attaining the quality is emphasized while purchasing
the birds. With respect to this, it can be mentioned that there is different form of the qualities
which is required to be taken into the consideration by the customer so that effective service
offering through paying attention on c quality of the goods.
It can be discussed that there is distinct type of challenges which is faced by customer
while having the purchasing in turn significant impact on the overall purchasing decision. From
the evaluation of data collected it can be mentioned that there is major challenge of safety an d
care of the birds. This can be look at the opinion of Otto and et.al., (2021) that in order to have
the pet in home there are different types of challenges which are basically faced by customer in
turn impact the overall processing. Safety and care of birds is found to be crucial challenge that
is related with making sure that there is importance of the type of foods, medicine, etc. given to
them. It can be interpreted that there are different of the aspects which are required to be taken
into the consideration regarding security & care of birds in turn good reliable form of taking
proper concern in respect to their growth & development. On the basis of this, it can be
interpreted that there are various objectives of having healthy pet in the life in turn significant
care and development can be obtained.
With respect to this, it can be stated that the customers of the specified organization
avoid the services of other organization due to the availability of wide range of products. It can
be validated by paying attention on the views of Hobbs Jr (2019) in the industry there are
different players which offers the services and products in the market. In addition to this, it can
be mentioned that in the current era, there are distinct form of the aspects which are required to
be overcome by the organization so that overcoming competition can become possible. For
overcoming the competition, the organization should focus on having the competitive edge in
respect to get offering wide range of products so that accomplishing higher profitability &
suitability can be obtained. Customers tend to focus on having the such form of the products so
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