Consumer Behaviour Analysis: High Involvement Product Purchase Report

This report provides an analysis of consumer buying behavior, focusing on a specific consumer profile (a 22-year-old female student) and her purchasing habits. The report examines her shopping behavior, which leans towards luxury products and brands, influenced by a desire for social status. It delves into the factors affecting consumer behavior, including cultural, social, personal, and psychological influences. The high-involvement product under consideration is the Apple iPhone X, and the report compares the decision-making process for this purchase with the consumer's regular, lower-involvement purchases like groceries and clothing. The analysis highlights the consumer's motivations, which are driven by a desire to enhance her social standing. The report concludes with implications for marketing managers, suggesting strategies to leverage brand value and target consumers seeking status symbols. The analysis uses figures and tables to display the information, including the consumer profile, and buying behavior.