Consumer Behaviour Research Presentation: CQUniversity Insights

This presentation provides an overview of consumer behavior research, focusing on how businesses can leverage these insights for strategic decision-making. It emphasizes understanding consumer needs, improving product quality through methods like image matching and response time analysis, and enhancing communication using advanced technologies. The presentation draws from recent publications in the Journal of Consumer Research, highlighting key findings related to consumer perceptions and behaviors. The goal is to bridge the gap between academic research and practical application, enabling companies to better align their products and services with consumer demands. Desklib provides access to similar solved assignments and resources for students.

Consumer Behavior Research
University Name-
Student details-

CONSUMER BEHAVIOUR PRINCIPALS
• Using different colures to customize the products more
clients oriented.
• Develop interdisciplinary knowledge of clients behaviour
from the designed vantage point of end consumers.
• Upgrade the products as per the clients needs and demand.
• Customization of the products after considering the basic
demand and need of clients.

FINDING FROM THE ARTICLE
• It shows that how company could see the demand
of the clients.
• It assist in developing the products and services as
per the visual perception and underlying
mechanism of the clients.
• Better communication through the advance
technologies will be the core to set link with the
clients in market for their satisfaction.

RECOMMENDATION TO COMPANY
 Company could improve the quality of its existing products and service by
using following methods
 Image Matching.
 Reconstruction or re-engineering of the process
 Response time and
 Collecting time measure responses

REFERENCES
Lee, H., Fujita, K., Deng, X., & Unnava, H. R. (2017). The role of
temporal distance on the color of future-directed imagery: A
construal-level perspective. Journal of Consumer Research, 43(5), 707-
725.
Cleveland, M., Rojas-Méndez, J. I., Laroche, M., & Papadopoulos, N.
(2016). Identity, culture, dispositions and behavior: A cross-national
examination of globalization and culture change. Journal of Business
Research, 69(3), 1090-1102.