Consumer Behaviour Report: Analysis of Twinings' Target Market

This report examines consumer behaviour, specifically focusing on the target market segmentation and marketing strategies of Twinings, a beverage company. It explores psychographic segmentation, including lifestyles, personality traits, values, attitudes, and social status of consumers to identify their primary target market. The report highlights how Twinings targets health-conscious consumers with its range of refreshing, low-calorie beverages, and premium pricing. It also analyses how the company uses marketing research, such as surveys and interviews, to reach its desired consumer base and attract younger citizens to its products. References to relevant academic sources support the analysis.