This report analyzes consumer behavior on a specific shopping website, utilizing a sample data of 50 customers. The study investigates various hypotheses related to customer behavior, including time spent on the website, spending patterns, and the influence of customer attitudes and demographics. Statistical tests, including one-sample t-tests, two-sample t-tests, and correlation tests, were performed using SPSS to analyze the data and test the hypotheses. The results indicate that the average consumer's time spent on the website does not significantly differ from 12 minutes and is independent of spending levels. Furthermore, no significant linear association was found between customer attitude and average spending, nor did the mean spending vary significantly between genders. The report also discusses the importance of sampling techniques, advocating for stratified random sampling to ensure the sample closely represents the population. Finally, the report outlines the research methodology, including literature review, data collection, statistical analysis, and report writing, while also acknowledging limitations and suggesting areas for future research.
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