This report, submitted as part of a Contemporary Aviation Management course, provides an in-depth analysis of low-cost airlines. It examines their growth, impact, and strategies within the evolving aviation industry. The report covers various aspects, including the adoption of new technologies, customer service models, and marketing strategies employed by low-cost carriers. It discusses the benefits and drawbacks of these airlines, focusing on cost-effectiveness, operational efficiency, and customer satisfaction. The report also explores partnerships, loyalty programs, and the importance of understanding customer preferences to enhance service and build brand loyalty. The conclusion summarizes the key findings, emphasizing the need for low-cost airlines to adapt to changing market dynamics and improve their brand image. The report offers recommendations for future strategies, including integrated marketing communication, website enhancements, and improved customer service to ensure sustained growth and competitiveness in the aviation market. References include research papers and airline websites.