Contemporary Developments in Business and Management - BBC Report

This report analyzes contemporary developments in business and management, focusing on the British Broadcasting Corporation (BBC). It begins with an introduction highlighting the importance of adapting to the dynamic business environment and the role of CSR activities in organizational sustainability and goodwill. Task 1 utilizes PESTLE and Porter's Five Forces frameworks to evaluate BBC's external environment, considering political, economic, social, technological, environmental, and legal factors, as well as competitive rivalry, threat of new entry, bargaining power of suppliers and buyers, and threat of substitutes. Task 2 delves into the relevance of these analyses for organizational policies and decision-making. The report emphasizes the importance of adapting to changing market conditions, managing external factors, and fulfilling social responsibilities to maintain a competitive advantage and enhance brand image. The report concludes by summarizing the key findings and recommendations for BBC to improve its business operations.

Contemporary
Developments in Business
and Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 PESTLE analysis...................................................................................................................1
1.2 Porter five forces frame work ..............................................................................................4
TASK 2............................................................................................................................................5
2.1 Relevance of theme with organisation and its impact on policies and decision making......6
2.2 Critical evaluation of the effectivity of organisation responses............................................8
2.3 Demonstrating specific areas of improvement in responses to an enterprise.......................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
This is paramount for a business to develop and evolve by which a company can be able
to meet the competitive edge and sustain for longer time period in industry. The contemporary
development in management and business indicates about the recent scenario of business
environment that can influence on growth of firm so that they can attain suitable and better gains
(Zadek, 2013). The present report is based on BBC whereby Company's manager is required to
set such elements and aspects in an effective way. This can promote and support the efficiency of
operations of business organisation. The project stands for the utilisation of CSR activities in
order to sustain and create high goodwill of organisation and their operations within the British
Broadcasting Communication whom are biggest programming organisation in United Kingdom.
Manager is required to maintain the effective activities of CSR operations in functioning and
working so that organisational sustainability can be easily managed. Operations in the external
environment are taking places, hence, this is fundamental for business entity to set the external
environment of business and create the require and suitable changes linked with these respond.
TASK 1
Business environment has dynamic nature that is needed to alter within a span of time.
This is paramount for the management of business to set consent in an effective way for
managing organisational sustainability in the dynamic nature of business environment. There are
many times, when various organisations activities get influenced just because they didn't
evaluated the external organisational factors properly (Ferreira and et. al., 2013). These
evaluation of external elements are essential for managing operations of organisation effectively
and promoting the company's growth and evolution. For this, the best evaluation techniques and
tools are Porter's five forces, PESTLE analysis and other structure that supports the benefits of
organisation. BBC is a multinational broadcasting organisation that can make use of both
techniques and methods for controlling negative aspects and properly functioning the operations
of business in ideal way.
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1.1 PESTLE analysis
There are wide resources range that can be utilised through marketer or a company for
managing the operations of enterprise that are inuring in the external level of market. In this
context, the evaluation of macro environment is done through conducting PESTLE analysis
framework which helps in managing and monitoring all activities and operations along with
assisting in the organisational performance in positive manner. This section consists of six main
elements that are highly dynamic and create negative influence along with positive impact on the
business of enterprise. A general evaluation of these factors of BBC Company have been
discussed as below: Political: State of each and every nation has the different practices of working and
aspects of performing activities in regard of their business operations. Many government
ban the international merchandising over there whereas some of the nations more
promote the FDI Hence. Entire these regulations and laws perform wide influence on a
company performance along with performing. Like China nation have whole control over
their social media and banned the Facebook as social media (McDonnell and et. al.,
2010). Hence, the governments have made some contracts, regulations and agreements
that perform positively and put an adverse influence on the organisation’s working and
performance. BBC operates their business worldwide along with United Kingdom so if
the state changes their actions and rules then the organisation's business may have to face
various types of loss in their business. Although, this is essential to have stabilise
government in entire nations in which a firm such as BBC operates their business.
 Economic: This is another factor that shows the economic aspects whereby business
require to identify the economic condition of some another nation where they are willing
to run their business activities properly. Therefore, economic situation is playing a crucial
role so that performance of venture can be improved effectively. Employment,
depression, inflation rate, etc. are some points that is associated with the commercial
facet of a country which is needed to recognise in a correct frame. It is essential for BBC
for evaluating its economic situations of international market so that they begin designing
strategies as per that. It is sure that if all the policies are not get altered with the nature of
existing marketplace then would occur situations of conflicts. This as a result impacts
negatively and adversely on the complete performance of BBC.
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 Social: This factor is related with the societal groups and their working. Each and every
business is required to take care of the civilians who are associated with business and to
whom company is going to deliver their products and services. Social factors are playing
a vital role within a firm and helps them functioning well. So, should be considered
seriously. If some of the business activities gets unfavourable to society then there will be
a possibility of decline of business development and growth rate of company minimises
drastically. BBC is a large broad casting association where in social gets harms several
times. Hence, management is required to consider all social prospects adequately and
offer jobs to unemployed people in order to make a different image. Technological: An important concern for an organisation is to recognise all rapid and
new technologies which are changing day by day so that firm can use them and
manufacture products and services of good quality. Henceforth, it is necessary for
business to identify all the new tools and technologies in order to operate their activities
at international level and for gaining competitive advantages effectively (Ferreira and et.
al., 2013). By using modern technologies, BBC can now reach to homes of many people
by connecting to satellites. Thus, it can be said that their management are getting familiar
about the new techniques and this will assist them in current as well as future
development. There is requirement of modification in the research and development
sector within company so that they can grab next opportunities in context to earn more
income. Environment: It is necessary to maintain environment in positive ways to provide
healthy situations for employees so that they can work more efficiently. Moreover,
external factors of the same like legal and social factors to balance daily routine work
successfully. If the firm will operating its manufacturing activities then they have to take
care of nature. BBC have to prefer pollution free vehicles to provide its services as well
as works on promotional activities of save environment by using several slogans or
posters (Nankervis and et. al., 2013). This action will helpful to reduce pollution with
having positive impact of organisation in front of clients which results in improvement of
brand image in market.
 Legal: This factor is part of external environment of an organisation because they have
an important role to become successful. The firms have to maintain all legal documents
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which are necessary to run an enterprise as proof to avoid or sort out future legal
problems. BBC need to fulfil all aspects of legal authorities as per rules and regulations to
avoid termination of regular working which arises due to interference of legal
departments. They have to make sure that tax should be paid properly on time to ignore
problems of income tax authority. BBC need to maintain all aspects of legal authorities in
respect to documentation as well as products and services provided should be open and
loyal so that people feel satisfaction by using them and they will not feel about to put a
claim on company.
1.2 Porter five forces frame work
This is very familiar and common technique which helps to identify the requirement of
correct strategies. These are useful to become strong to have an appropriate position amongst
competitors and to grab market in every scenario according to trends for maintaining image. The
Porter's factors are beneficial to make performance more effective and motivate employees of
firm. BBC have to apply these forces to improve its working efficiency in market.
Competitive rivalry: There are several competitors of BBC but still this company have an image
to be leading the market because it has more effective strategies which is useful to gain profits. It
is necessary to make new and innovative criteria to implement according to trend to become up
to date so that they are able to fulfil customer's demand as per their taste or preferences.
Threat of new entry: This task seems to be very expensive in respect to set several branches at
different segments and they have to put more efforts in promotional activities as well to render
knowledge about new goods or services (Wang, Chen and Chen, 2012). Sometimes, it will
become more costly to build start up for any business in case of flexibility can be observed in
rules and regulations of government. It indicates to long pay back period which provides safe and
secure corner for BBC from tough competition.
Bargaining power of suppliers: This factor can be defined as to observe, analyse and evaluate
position of different news channels at local, national and global level. People of various places
have several kind of taste and preferences so that success of an organisation vary geographically.
The firms need to make their suppliers or marketers more efficient and effective to attract new
clients everywhere for building strong position at global market.
Bargaining power of buyers: When there are several kind of choices in market for purchasing a
single service or goods then power of bargaining becomes more strong because they can skip
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first one supplier in respect of having second choice. People will prefer BBC only in wide range
of channels and they can't force clients to buy their service only.
Threat of substitute: This indicates that there are many substitute products and services will be
introduces in market which impacts negatively to decrease sales of goods or services (Smit and
et. al., 2011). To reduce this issue, it is important to make new creative and innovative strategies
or policies to enhance qualities of product in respect to fulfil needs, wants, demands and
preferences of customers to maintain goodwill of brand in market. This will helps to build a
strong position amongst competitors in market scenario.
Hence, The organisations have to work on their policies and technologies to enhance and
implement change according to trends. It helps in attracting new clients and retaining the current
ones to boost up productivity and profitability of organisations so that BBC have to work on all
these aspects to maintain its leading status in market.
TASK 2
There are several roles and responsibilities towards society which need to be fulfil by
organisation by putting efforts of social welfare. This aspect is very necessary to be completed
in proper manner to have better and positive impact on society. This kind of programmes should
be conducted for well being of poor people for building a strong society as well as it benefits to
get a positive promotional activity to make strong brand amongst clients. It will helps to maintain
social levelled prosperity of organisation by contributing for social, cultural, environmental
benefits etc. These kind of activities create competitive advantage as well as provides some
stress free work to employees so that they become more energetic for doing their daily routine
targets more efficiently and effectively (Nankervis and et. al., 2013). Social contribution can
generate a loyal and positive response of people towards products of organisation.
The company have to apply this factor to fulfil its responsibilities amongst social
environment as well as they can attain improvement in productivity and profitability. BBC need
to implement this aspect for achieving advantage of gaining more clients and to fulfil social
responsibilities. Employees will come to feel motivated to being a part of social work by
reference of organisation and generate loyalty amongst the same.
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2.1 Relevance of theme with organisation and its impact on policies and decision making
The factor of corporate social responsibility have an important role in decision making of
an organisation. They have to make sure that rules and policies of their business should not harm
the societal nature or cultural and they have to use such machinery or equipments in
manufacturing which generates less pollution. BBC have work on its criteria of technologies and
services providing vehicles so that they will not harm the environment (McDonnell and et. al.,
2010). They need to implement carefully the slogans and posters which have a motive to
promote their brand as well as social welfare. By doing this, the enterprises can achieve both
societal and organisational objective to become more successful. Several benefits of corporate
social responsibilities are given below: Improves public image: It is very well known that by doing efforts of social well being
can help in improving goodwill of an organisation in market and boost up profitability as
well. But sometimes it is not happened with few no. of firms because they have not done
their social welfare task with proper manner (Grant, 2016). So it seems to be necessary to
do all factors related to social welfare will be done through efficient and effective ways to
gain social outputs first then they can expect organisational profits. The events and
campaign should be conducted properly by BBC company to attain environmental
benefits then make assumptions about their firm's profitability. They have to organise
such events for public welfare but also kept in mind to promote their brand in front of
people to attract more customers. Increase media coverage: The companies have to make sure about proper media
coverage to gain success of promotional social events at every place of country. These
efforts seems to be wastage if it will not telecast to large public for addressing large
number of people to achieve proper objectives related to society and enterprise. BBC
have to ensure coverage of media to make corporate social responsibility campaign more
successful to improve goodwill of company. Besides of media coverage they can use
pamphlets, banners, posters etc. to promote these activities.
 Boost employee engagement: People generally prefer to gain an employment in reputed
organisation which have powerful image in market so that they will become more
valuable. Sometimes, people feel very humble to put their efforts towards society and
become thankful to organisation because they provide opportunity of doing social
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welfare. BBC have an excellent strategies and procedures to work for society having
effective ideas to promote their brand as well to achieve more profits in respect to society
and enterprise.
 Attract and retain investors : There are different individuals who get involved in an
enterprise for its improvement and increasing the efficiency of work. They are known as
investors as they invest in the business of any organisation. But it is noted that each and
every investor wishes to get knowledge about their money is getting endowed in proper
way or not. This is the reason that tells that business not only need adequate budgets, but
also requires future planning so that CSR activities can be effectively planned in a proper
frame. This will provide good and effectual gain finally. This has been observed that CSR
activities seek attention of large number of investors and attract them to retail for a long
period of time and do investment in right way. Most of the individual want to receive
decent returns. For doing the same, they have to maintain a strong position in the
marketing place by facing vast competition. BBC could continue or retain its investors
only by doing appropriate and right CSR responsibilities and duties. Though, this also
aids them in attracting numerous of capitalist for running their business and works
associated with investment so that they can attain its targeted goals and ambitions
effectively and instantly.
All such things are inter – connected with the business and therefore, Corporate – social -
responsibility is very important to an organisation in order to gain sustainability in to the core
competing universe. This section would also lead for framing norms and principles of a venture
and decision making get also influenced as well. Thus, management requires to make those
judgement and determination that are concerning with CSR adequately (Why Corporate Social
Responsibility is Important, 2017). BBC need to perform this duty that can do upliftment of
society at greater extent.
 A great public icon of an organization assists in order to design negotiable policies so that
in case of any divergence, business would stay on or remain prolong into world-wide. A
bad putative corporation have high possibility of declination. On the contrary, if an
enterprise consist of good public image then probability or consequence for good
working get encouraged as well as their argumentation also gets flexible in nature that
easily get alter with in a course of time frame. Efficacious plan of actions enables
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business to form and take amended decisions in concern with future facets through which
administration can gain and full - fill all aims and objectives correctly.
 Employee involvement and possession consider as good move for a firm. With a good
and famous name of an organization, employees turnover get increases as possibility of
retention get ascent and raise as well (Dief and Font, 2010). It also supports in framing
such principles which is proved to be appropriate for workers so that they get able to
promote effectual working and complete all goals decently as well.
All such things will straightly contribute in business in order to increase growth and
improvement. Therefore, BBC get capable to take advantageous decisions in forthcoming
context as well for befitting resultant in future context. Though , chances of practicable execution
of future plans become accomplish-able in framework as well.
2.2 Critical evaluation of the effectivity of organisation responses
As per the view point of Demil and Lecocq (2010), each and every firm has different
types of duties and obligations towards the society that is needed to be performed by director or
employer of a corporation in a suited frame so that business enterprise become capable to attain
contending benefits. Although, it is essential for a company to maintain its repute in industry so
that they easily become fit to increase competitive advantages. CSR is accountable for business's
concerns for gaining sustainable evolution and improvement in order to achieve amended and
impressive advantages and this also action get promoted also. BBC have to execute CSR in their
business and find out its effectualness and suitability towards their association and their working
for increasing sustainable improvement and rivalry advantages.
On the other hand Bromley and Powell (2012) stated that administration and management
requires to be more focussed towards their values, vision and mission so that properness in their
business tends to get rise in a appropriate way. Hence, CSR necessity to be more tested or
reliable and should be convergent on the value of an enterprise towards the social group by
performing ethical or moral consideration. Yet, by doing tasks on the ground of proposed value
of its organisation, governance or managers become capable of accomplishing and gaining good
and appropriate consequences. BBC is a broad casting and telecommunication organiser and they
should offer right or correct news to all the people living in a society. This ought to be in favour
of their users.
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Therefore, management needs to take this consent as per the occurred circumstances decently
and take care of all the ethical as well as moral dilemmas. Furthermore, it should be clearly
mentioned that every organization should value and take - care of their client's trust and maintain
faithfulness towards them. Therefore, it is essential for BBC to maintain loyalty towards a
venture by performing right things.
According to Bratton and Gold (2012), CSR is also assisting in making positive image of
venture in the eyes of citizens and this will help in gaining best and suitable consequences. BBC
can take use of modern technologies for delivering their services, and also this is proved to be
environmentally friendly in nature and also provides better outcomes in context to working.
Though, it is a single way of maintaining efficaciousness in organisation and for yielding better
outcomes. This has been examined that BBC is having better image in the eyes of their clients as
they are offering actual and true news that make them aware about the actions happening around
them or even in all over the world. This in turn makes able them keep positive and healthy
relationship with their customers and also aids them in retaining for long period of time.
2.3 Demonstrating specific areas of improvement in responses to an enterprise
There are several regions which demonstrate in each business concern that require to be
modified within a specific time period. Company need to manage keen concentration and aim for
each operation concern or an action effectively that they desire as well as require to get develop
and modify. Entire components need to take under the consideration by a business organisation
and their manager in order to get effective outcome which could be derive for maintaining the
efficiency and effectiveness in the criteria of working. Hence, there are various areas which get
analysed in the company which require to improve and evolve for the purpose of effective
maintenance: Technology: This is one of the major elements for each and every organisation for
creating and utilising such technologies that render best and better outcome. Manager is
liable in business for this to use updated and altered innovation and technologies under
the optimisation so that effective outcome can be gained. BBC render various languages
news but they require to modify their tools and technologies in more effective way along
with rendering regional and local languages new expansion. It enables them for gaining
and maintaining consumer increase loyalty along with better outcome could be promoted.
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 Determine Effective CSR Plan: Another important aspects is to formulate a creative plan
of CSR which can help business in meeting their objectives and goals in effective way.
This is one of unique and impressive technique of promotion which avail organisation in
creating better recognition in society (Bodnar and Hopwood, 2012). This enable
enhanced productivity and profitability of BBC which firm require to frame CSR plan for
three years in advance for encouraging the gains and promoting enterprise. Reduce Wastage: This is one of the major aspect which can help in reducing the
emission of carbon and resources wastage of BBC. This is an effective strategy as well as
BBC need to implement the environment friendly techniques in order to gain effective
gains. They can also organise it as the corporate social responsibilities that can render
two objectives fulfilment and create a different recognition among clients.
 Equal Opportunities and Diversity: This is another elements that is associated with it
render equal chance. Business is responsible for managing effective relationship with
international suppliers for managing effective relationship (Boyle, Scherrer-Rathje and
Stuart, 2011).
This, these are the recommendations which BBC need to follow by BBC need to
implement in their business operations. These can help in resolving various issues linked with
marketing and promotions and create a different goodwill of company. Business growth can be
attained with the help of manager and execution of activity manage effectiveness.
CONCLUSION
From the above based report, it can summarised that contemporary development is a vital
concept that keeps important place in every corporation as this provides the way to maintain
potential position in this competitive world. So, BBC should also need to focus on this
phenomenon and conduct business activities by considering this. Apart from this, it also helps in
earning large sum of profits or income from the business. There are so many opportunities of
attaining growth, but for doing the same, BBC should explore the impacts of different external
factors such as political, social, economical, technological, environmental, etc. In this
assignment, PESTLE analysis has been performed in order to evaluate the influence of such
factors. In addition to this, Porter five forces framework has also been described properly so that
competitive advantages can be attained by BBC effectively. Besides this, roles of corporate –
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