This report provides a detailed analysis of the contemporary business environment, using Bullitt-group Ltd, a mobile phone manufacturer, as a case study. It begins with an introduction to the dynamic and competitive nature of the contemporary business environment, highlighting the various factors that influence an organization's operations. The main body examines the need for both external and internal audits, emphasizing the application of tools like PESTLE and SWOT analyses to assess political, economic, social, technological, legal, and environmental factors, as well as internal strengths, weaknesses, opportunities, and threats. The report further delves into the microeconomic environment, offering insights into how the company can gain a deeper understanding of its operating context. The report concludes by summarizing the key findings and emphasizing the importance of continuous environmental assessment for sustained business success. References are provided to support the analysis.
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