Contemporary Development in Business and Management: BBC Case Study

This report delves into contemporary developments in business and management, emphasizing the crucial role of corporate social responsibility (CSR) and sustainability. It begins by exploring the dynamic nature of the business environment, utilizing tools such as PESTEL analysis and Porter's Five Forces to assess external factors influencing business operations, specifically in the context of the British Broadcasting Corporation (BBC). The PESTEL analysis examines political, economic, social, technological, environmental, and legal factors, while Porter's Five Forces assesses competitive rivalry, the threat of new entrants, supplier power, buyer power, and the threat of substitutes. The report then highlights the relevance of CSR, underscoring its impact on organizational policies and decision-making, and its benefits in enhancing public image, fostering sustainability, and driving competitive advantage. The report emphasizes the importance of integrating CSR into business strategies to achieve long-term success and positive societal impact.

Contemporary Development in
Business and Management

Table of Contents
INTRODCUTION...........................................................................................................................1
TASK 1............................................................................................................................................1
TASK 2............................................................................................................................................5
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
Appendix........................................................................................................................................12

INTRODCUTION
Development of business is an essential and crucial thing through which an organisation
become able to sustain into keen competitive world for long term context (Bodnar and Hopwood,
2012). Contemporary development in business and management signifies about current scenario
of environment impact on growth of an association so that better and suitable gains could be
promoted. Managers of a company need to determine such aspects properly and promote
effectiveness and efficiency in their operations. This project signifies about use of corporate
social responsibility and sustainability of business and its operations relation with British
Broadcasting Communication whom are largest programming company of UK. Managers need
to manage effective CSR operations in working so that sustainability could manage. Operations
are taking place in external environment thus, it is essential for business to determine external
business environment and make appropriate changes related with such consents.
TASK 1
Business environment is dynamic in nature which get modify or alter with a course of
time. It is important for business management to determine consent properly in order to maintain
sustainability in ever changing dynamic consideration (Boyle, Scherrer-Rathje and Stuart, 2011).
Most of the times, many associations operations get impacted just because they have not analyse
external factors. Thus, such factors evaluation are helpful in order to manage operations properly
and promote effective growth and development. For this relation major tools are PESTEL
analysis, Porter five forces framework etc. whom provide various appropriate benefits. BBC can
apply both of these techniques into business so that they can manage their operations properly
and control negative influences as well.
1.1 PESTEL analysis
There are vast range of sources can be use by marketer or an organisation in order to
manage operations which are taking place at macro level. For this context, PESTEL analysis is
consider as best framework in order to monitor out all operations at macro level which made
impact on an association performance. This section includes six major factors whom are highly
dynamic in nature and made negative as well as positive influences on business and its
operations as well. A basic evaluation of these elements in regards with BBC are stated as
follow:
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 Political: Government of every country have different working practices and thinking
aspects as well towards business operations (Bratton and Gold, 2012). Many government
restrict international trade over there where as some promote FDI more and more in
nature. Thus, all these laws and regulations made vast impact on an association
performance as well as working. Like China have their own social media platform and
they not prefer Facebook as a best social media. Thus, government also made some trade
agreements which perform positive as well as adverse impact on an association
performance and working. BBC operates in UK, and if government of such country
changes with a course of action then business practices get harms. Although, stabilise
government is essential and important concern not only in UK but also in other countries
for appropriate operations and working.
 Economical: Another factor is economical aspect in which business need to determine
economical condition of some other country where they wish to operate activities
properly (Bromley and Powell, 2012). Thus, economical condition play a vital role in
order to maximise performance of a business properly. Depression, inflation,
employment rate etc. all such points are related with economical aspects of a country
which wish to determine in an appropriate frame. It is important for BBC to evaluate
economical condition of global market so that they start making policies according to
them. If all policies not get modify with nature of market then chances of negative and
adverse impacts rate become usually high rather than positive one.
 Social: This factor is associated with society and its working. Every business need to
take care about people whom are related with business as well as to which they deliver
their services. Social factor play an important role towards an organisation which need to
take an important consideration. If any of the operations become unfavourable to society
then chances of decline of business growth and development get reduces. BBC is a one
of a largest broadcasting group where many times, social causes get harms. Thus,
management need to consider all social aspects properly and provide jobs to unemployed
sector so that a different image get created.
 Technological: A major important concern for a business is to determine all new and
rapid changing technologies so that products and services become high quality in nature.
It is essential for business to determine all new technologies and then operate at global
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market and gain competitive advantage. With support of technology, BBC now reach to
many homes by connecting satellite. This stated that company and management better
know about new technology utilisation which promote growth and development in near
future context. Their is need to modify R&D department with every due course so that
better and effective gain chances get promoted in a positive context.
 Environment:An essential context which need to take in account by management of a
company is environment factor (Demil and Lecocq, 2010). Business need to determine
the environment element of PESTEL properly and try to control not to harm it. Thus, it
is important to use such material and manufacturing things which do not make so much
pollution and promote ethical and positive consideration. BBC need to use low polluted
vehicles as well as provide slogan at global level for conserving environment. This will
enables them in order to create and maintain positive response of their clients for better
and effective running.
 Legal: The last factor of PETSLE is legal consideration which stated about all
legislations whom are interrelated with business practices (Dief and Font, 2010). It is
important for an organisation to determine legal aspects properly and then start
commencing operations. For this aspect, HR manager of a company need to be more
specific and appropriate in tenure. Human resource manager of BBC need to determine
all legislation of employer and employee appropriately in nature so that positive and
appropriate concern get gain as well as successful implementation of work get done.
BBC need to organise this study in an appropriate frame so that they become able to deal out
with external influences in a suitable manner. This will promote efficiency and effectiveness in
business and concern activities so that better and highly appropriate gain could be promoted.
Apart from this, another method which need to opt by business managers are Porter five forces
framework which also support in frame and deal out with external environment.
1.2 Porter five forces framework
It is a one of a tool which suppose to determine rivalry in keen competitive world so that
appropriate and suitable strategies lead to get frame out. It is important to prepare and frame
suitable strategies by considering porter five forces framework so that better and effective
working get encourage. BBC need to determine this factor properly as well for managing their
operations in external market world:
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 Competitive rivalry: This signifies that BBC have more and more number of rivalries in
news channel industry (Ferreira and et. al., 2013). This stated that such segment is high in
tenure and management need to be more specific in their strategies and working. Still
BBC consider as a market leader than others by gain 40% of overall market share which
stated that managers and management are performing their duty properly. Threat of new entry: This consent is low in nature just because set up cost of news
channel usually pretend to be high. Although, existing channels have a good customer
loyalty perspective as well as their brand awareness rises with day per day. With change
in government, rules and regulations also get vary out from each other with high charges
of licensing fee. Moreover, long payback period with more and more investment signifies
that chances of new entry is low in nature which secure BBC from keen competition. Bargaining power of suppliers: This consent is moderate in nature because suppliers of
every news channel are taking place at domestic and international level. Different nations
publication of law get vary from each other which stated that business suppliers also get
differentiate with each other. Thus, overall power of suppliers medium in nature which
signifies that they have good and appropriate market place. Bargaining power of buyers: Due to more and more number of sources and rivalries,
bargaining power of buyers are more in nature (Grant, 2016). There are vast range of
channels get determine whom are free like BBC and ITV. Thus, management will not be
able to force their customers to watch their channel. This stated that bargaining power of
buyers are high in nature.
 Threat of substitute: This consent stated that number of rivalries and competitors are
more in nature. BBC determine that if they will not provide better and effective quality
news to their users then chances of shift towards others get rises which is not appropriate
for them and their sustainability get impacted as well. Thus, it is a duty of managers to
frame such strategies which support them in order to deal with these consents in an
appropriate and effective frame.
Thus, BBC need to organise this study as well in working for promoting their sustainability at
market world in order to gain better and suitable resources for managing operations in an
appropriate frame. This will support in gain better and effective gain in order to which more
appropriate gains lead to get promoted in systematic manner.
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TASK 2
Every organisation have some duties and responsibility towards society which need to
fulfil by managers in an appropriate manner (McDonnell and et. al., 2010). These consideration
need to get complete in a suitable manner so that chances of better and effective gain get
promoted. Corporate social responsibility stands for an approach an industry context which
contributes about sustainable development by providing economic, social and environmental
benefits to all stakeholder. By applying this techniques social well bring could be promoted
which work as a competitive advantage for an organisation. Many association perform this
section into business so that they become able to gain better and appropriate results.
BBC need to apply this concept into business properly so that they become able to gain
competitive advantage as well as become able to sustain into keen world properly. CSR support
BBC to differentiate them from others which is a major thing in order to gain and accomplish all
aims and objectives properly. This thing will also going to promote sustainability into business
and its concern operations which enables them in generate more and more profit as well as
revenue which consider as overall and major factor for every business association.
2.1 Relevance of theme with organisation and its impact on policies and decision making
The selected theme for business is CSR which have to perform by each and every
association properly and in an appropriate frame as well. It is a major thing which need to
perform by association in an appropriate and effective manner so that chances of feasibility and
sustainability in working get promoted. Business need to frame out their policies as per CSR
events so that chances of better and effective gain get encourage. The ultimate benefits by CSR
for a company are stated as follow (Why Corporate Social Responsibility is Important, 2017): Improves public image: One of a major benefit which gain by an association through
CSR is improve public image. Many corporations are working in a business environment
but not every one of them have goodwill. Thus, by performing CSR and design several
duties towards society support in making image in front of public through which
association become able to gain profit and generate more and more revenue. Thus,
business ca improve their image through non monetary donations, voluntarism etc. and
make customers aware about such events and campaigns. BBC is a news channel and
they need to perform any kind of CSR event into business like providing free child
education, work in order to remove drug addiction society etc. All these things promotion
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is must for making and creating a good public image and gain suitable benefit for gaining
sustainability. Increase media coverage: Another thing which is related with CSR is to gain media
coverage. It does not matter what an association is doing for society if none of them
really knows about it (Nankervis and et. al., 2013). Thus, better benefits only get
accomplish by more and more media coverage scenario. BBC is a media and
broadcasting channel of news in which they can provide and promote their channel and
CSR duties at vast level or through banners as well as social media as well. This consent
will support them in order to gain better and appropriate profit. Boosts employee engagement: Every individual or a person wants to work in such
organisation whom have good and appropriate image in business environment.
Employees wants to work in such association which have good image in public as well as
positive responses gain from their users perspective. Nearly 60% employees wants to
work in such companies whom have good reputation and public responses as well. Thus,
when corporations start working towards society for a good reason then they become able
to retain and gain more valuable employees which support in gain better and effective
results. BBC have good employee engagement in each and every task which states that
they perform good and effective things at association which boost their employees and
their motivate them towards appropriate work.
 Attract and retain investors: There are various person determine whom engage in an
association for betterment and work effectiveness (Smit and et. al., 2011). Every investor
wants to know that their fund is use properly or not. This reason stands that business not
only use budget properly and have appropriate future plan but performing CSR plans in a
suitable frame as well for better and effective gain. Many people wants to gain
appropriate return and for this they evaluate an association position at market place. BBC
can retain their investors only by performing right and appropriate CSR duties and
responsibilities. Although, this section also support them in order to attract more and
more investors for a business and its concerning work in order to accomplish and achieve
goals and targets properly and effectively.
All these things are related with business and thus, CSR is relevant to a business for gaining
sustainability into keen competitive world. This section will also lead to frame policies of a
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company as well as decision making also get impacted. Hence, management need to take such
decision and judgement which concern with CSR properly and perform such duty which highly
need for society welfare.
 A good public image of a company support in order to frame flexible policies so that in
case of deviation, business remain sustain into world. A bad reputed company have high
chances of decline where as if an association have good public image then chances or
outcome for good working get promoted as well as their policies also become flexible in
nature which easily get modify with a course of time. Effective policies enables business
to make and take better decision in concern future aspects through which management
can gain and accomplish all aims and objectives properly.
 Employee engagement and retention consider as best move of a company. With a good
and appropriate name of a company, employees turnover get reduces because chances of
retention get rises and enhance as well. It also support in frame such policies which
appropriate for employees so that they become able to promote effective working and
accomplish all targets properly as well.
All these things will directly support business in order to gain growth and development as well as
BBC become able to take beneficial decision in future context as well for appropriate outcome in
future context. Although, chances of feasible implementation of future plans become possible in
frame as well.
2.2 Critically evaluate the effectiveness of organisation responses
According to the view point of Zadek(2013), every organisation have several number of
roles and responsibilities towards society which need to perform by managers of a company in a
suitable frame so that business association become able to gain competitive advantage. Although,
it is important for an organisation to maintain reputation in market so that they become able to
gain competitive advantage. CSR is responsible for business in order to gain sustainable
development so that better and effective gain get promoted. BBC need to perform CSR in
business and determine its effectiveness and appropriateness towards an association and their
working for gaining sustainable development and competitive advantage.
As per the view point of Wang, Chen and Chen (2012), management need to be more
focus towards values, mission and vision so that appropriateness tends to get rises in a suitable
manner. Thus, CSR need to be more reliable and focus on value of an organisation towards
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society by performing ethical consideration. Although, by doing task on proposed value of a
company, management become able to accomplish and gain better and suitable results. BBC is a
broadcasting organiser and they need to provide appropriate news to society which is in favour
of their users. Thus, management need to take this consent in consideration properly and do all
ethical dilemmas. Moreover, it is clear mention in every company value to take care about
customer trust and maintain loyalty towards them. Hence, business need to maintain loyalty
towards an organisation by performing right consent.
CSR is effective for an organisation in order to maintain a good customer base as well as
retain maximum number of stakeholders. It is stated from a online survey that 66% people pay
more for their products and services to a company just because they engage in working for
society and environment. CSR is effective in nature in order to maintain and prepare such
customer base whom support to gain better and appropriate outcome. Along with this, it is
effective in nature for gain better and suitable results and outcome in order to manage so much
consents.
There are some number of association are determine whom working in favour of society.
One of a major example of such type of business is Google whom launch a programme of
Google Green under which business lead to support renewable source of energy and enhance
utilisation of resources more and more efficiently in nature (Corporate Social Responsibility:
What it is, Why it Matters, & How it Impacts Business in 2016, 2017). CSR is consider as best
tool through which an association become able to improve society and bring out development
towards this consent.
Stabilise working promote positive effective of business and its operations so that
betterment and development towards an association get promoted. Environment protection is one
of a major aspect of CSR along with this some other perceptions are hunger and poverty. By
performing corporate social responsibility in business and its working stability in operations get
promoted. BBC is one of a largest news channel in the world whom have 40% market share
which is largest than others. This stated that business have good operations and working as well
as they are performing their duty towards society as well. This promote effectiveness in working
and association responses is positive in nature.
CSR also make positive image of a company towards society which enables in order to
gain better and suited outcome. Many companies adopt new techniques of service delivery which
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environmental friendly in nature as well as have good working aspects. Although, it is a only
way to maintain efficiency in working and operations for better and appropriate results. BBC
have good working image in front of their customers which enables them to retain all such
consents properly and effectively in order to gain best suited outcome.
2.3 Demonstrate some areas of improvement in responses to an organisation
There are various areas demonstrate in every concern business which need to get improve
with a course of time. Organisation have to maintain a keen focus on each and every concern
operations or an action properly which they want to or need to get modify or develop. All these
elements need to take in consideration by business and its managers so that appropriate results
could be derive in order to maintain effectiveness and efficiency in working criteria. Thus, there
are several areas get evaluated in a business which need to develop and improve in order to
maintain efficiency and effectiveness: Technology: One of a major aspect for every multinational firm is to use and create such
technology which provide better and best results. It is a duty of business managers to use
upgrade and updated technology and innovative consideration in use so that better results
could be gain. BBC provide news in English but they need to modify technology more
appropriately as well so that they can provide news in local/ regional language as well.
This enables them in order to maintain and gain customer loyalty as well as better results
could be promoted. For this relation, more appropriate technology get utilise as well as
business need to adopt suitable consideration in order to perform task. Apart from this,
determination of rivalries technology reduce half work load through analysing them and
adopting such concern in regular operations well. Determine appropriate CSR plan: Another thing which have to take in account by
business managers is to formulate a plan for corporate social responsibility. Business
might have undefined and clear goals for future aspects which impacted on business and
its operations badly. This consideration have to get improve properly by implementing
suitable plan for corporate social responsibility so that better and effective gains could be
promote. This enables in order to maximise productivity as well as profitability. BBC
need to frame their three year plan of CSR in advance so that better and effective work
get encourage and better suitable gains could be promote.
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 Reduce wastage: One of a major aspect which determine in context of BBC is to reduce
wastage of resources by decline carbon based emission. BBC need to take care about
environment polluted things on a serious matter of fact so that they become able to gain
better and effective gain. It is essential to improve their quality of work so that less and
less pollution could be emitted on environment. One of a major and initial thing about
CSR is conserving environment and reduce pollution rate. This enables in fulfil business
responsibility towards society properly and effectively.
 Diversity and equal opportunities: Another major thing which is associated with business
is to provide appropriate and equal opportunity to each and every aspect. It is a duty of
business to maintain effective relationship with all local and international suppliers in
order to bring and maintain appropriate relationship. Equal opportunities for all lead to
maximise operations efficiency and effectiveness so that better and suitable gain get
promoted.
All these are some number of recommendations for BBC which have to take in account by
business managers properly in order to maintain effectiveness and efficiency in working
operations. There are various kinds of things need to implement by management like provide
free child education to such parts of the world where poverty rate is so high as well as provide
them food facility. Business have good growth rate as well as working which need to consider by
managers in order to manage effectiveness.
CONCLUSION
It get concluded from the project that contemporary development is a major thing for
every business association. Organisations whom are working at big level wants a hike on their
operations so that chances of better and suitable maximisation become possible in nature.
Growth reaches only with suitable action or task performance as well as take care of society
aspects properly. In such context, management have to evaluate all external influences factors or
elements properly by analysing them. PESTEL and Porter framework consider as two best
measures in order to do so. Along with this, corporate social responsibility play a vital role for an
organisation in order to gain sustainability and competitive advantage. It is essential to determine
effectiveness of such consent properly and find out its relevance to business for better and
suitable results. This enables in order to maintain effective and appropriate position at market
world.
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REFERENCES
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Bodnar, G. H. and Hopwood, W. S., 2012. Accounting information systems. Pearson Higher Ed.
Boyle, T. A., Scherrer-Rathje, M. and Stuart, I., 2011. Learning to be lean: the influence of
external information sources in lean improvements. Journal of Manufacturing
Technology Management. 22(5). pp.587-603.
Bratton, J. and Gold, J., 2012. Human resource management: theory and practice. Palgrave
Macmillan.
Bromley, P. and Powell, W. W., 2012. From smoke and mirrors to walking the talk: Decoupling
in the contemporary world. Academy of Management Annals. 6(1). pp.483-530.
Demil, B. and Lecocq, X., 2010. Business model evolution: in search of dynamic consistency.
Long range planning. 43(2-3). pp.227-246.
Dief, M. E. and Font, X., 2010. The determinants of hotels' marketing managers' green
marketing behaviour. Journal of sustainable tourism. 18(2). pp.157-174.
Ferreira, F. N. H. and et. al., 2013. The transition from products to solutions: External business
model fit and dynamics. Industrial Marketing Management. 42(7). pp.1093-1101.
Grant, R. M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley &
Sons.
McDonnell, A. and et. al., 2010. Developing tomorrow's leaders—Evidence of global talent
management in multinational enterprises. Journal of world business. 45(2). pp.150-160.
Nankervis, A. R. and et. al., 2013. Human resource management: strategy and practice.
Smit, P. J. and et. al., 2011. Management principles: a contemporary edition for Africa. Juta and
Company Ltd.
Wang, C. H., Chen, K. Y. and Chen, S. C., 2012. Total quality management, market orientation
and hotel performance: The moderating effects of external environmental factors.
International Journal of Hospitality Management. 31(1). pp.119-129.
Zadek, S., 2013. Building corporate accountability: Emerging practice in social and ethical
accounting and auditing. Routledge.
Online
Why Corporate Social Responsibility is Important. 2017. [Online]. Available
through :<https://doublethedonation.com/why-corporate-social-responsibility-is-
important/>.
Corporate Social Responsibility: What it is, Why it Matters, & How it Impacts Business in 2016.
2017. [Online]. Available through :<https://www.mondo.com/corporate-social-
responsibility-2016/>.
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Appendix
British broadcasting corporation is one of a mass media company whom have operations
in all over the world and mainly situated in London. It is a one of a oldest broadcasting
communication company in the world as well as largest employee based association in
broadcasting channel as well. Total number of staff members of a company are 35,000 which
includes flexible, fixed as well as contract based associates. It was founded by John Reith on 18
October 1922 around 95 years ago. Company is providing best and suitable information of all
kinds by 24 hours news in every language. This support business as one of a largest broadcasting
corporation in the world with 40% overall market share.
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