Impact of Globalisation on Contemporary Business and Tourism

This essay examines the multifaceted impact of globalization on contemporary business and tourism. It delves into the influence of social media and technology on economic aspects, highlighting how businesses leverage social media marketing and adapt to changing consumer behaviors. The cultural impact is explored, including the role of social media in shaping cultural exchange, brand awareness, and consumer engagement, with examples like Zara's 'Fast fashion'. The essay also discusses the political and ecological implications of globalization, analyzing how digital media affects labor laws, tax policies, environmental regulations, and environmental awareness. The conclusion emphasizes the interconnectedness of globalization, technology, and social media, and their profound effects on businesses, cultures, and individual decision-making across the globe.

Contemporary Global
Issues In Business and
Tourism

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
CONCLUSION................................................................................................................................9
REFERNCES.................................................................................................................................10

INTRODUCTION
Social networking is based on internet application of social media applications to stay
connected with family, colleagues, client, customers and known ones. With changing scenario
social networking is applied both for business purposes and use of applications such as twitter,
Facebook, Instagram, Linked In. present essay writing is based on understand the impact of
globalisation on different perspectives it consist of the relating between changing aspect of
globalisation on political, cultural, ecological and economic perspectives (Uldam, 2018).
Different industries have successfully adopted globalisation as a technique that is leading
towards a better and easier exchange of information, ideas, business and two way
communication among people & organisations.
MAIN BODY
Impact of globalisation:
The 21 century has evolved with time with high technological aspects. There has been constant
editing and addition to existing technological resources. There has been widespread advancement
of technological resources. The worldwide development of technology is leading to creation of
bast connections that is leading to large opportunities (Firdaus, 2017). The present focus of
globalisation on initiation of connections by use of social media applications, it is accessed
globally and is creating opportunities for people who are experiencing such outsource ideas.
Presently there is application of social media for initiation and implementation of change. There
is effective use of social media to imitate the activism.
Furthermore, it is analysed that this digital age has been revolving around & is
dependable upon technology. With modern ideas, thinking is changing mind of people towards
use of technology at deeper level. This is often seen that it is beneficial & affects negatively on
behaviour of people. Also, many laws has been established so that such social media tools are
adapted in protected & safe way. It is essential of every person to be aware about such
technologies & changing scenario so that new changes are adaptable. Development of
technological field has lead to globalization & change in economy of country widely.
According to views of Malcolm Glad-well, who is writer of The new Yorker & Washington Post
has critique this application of societal media activism in essay “small change”. He has reflected
a view point that social media cannot be used for making a revolutionary change like traditional
activities. Social media activism leads to generation of many drawbacks and opportunities.

Technology is advancing and is widely used as a resource. Social media has been very effective
in becoming highly abundant. There is availability of social media for creation of global
connections.
Cultural aspect: Social media is a major part of everyday lives. It has impacted the culture in
both positive and negative manner, there are lot of positive effects of social media on culture.
Such as it has resulted in increasing connections among people and creation of a environment
that can lead towards sharing of pictures & opinions. This are some of positive aspects of social
media but apart from this social media has also affected culture in a negative manner as many
time there is sharing of inappropriate content on these social media platforms. There are
arguments related to each others perspective that is related to religion, social rights, culture,
political view. Social media has helped in removing of barriers and establishment of connection
wit people in form of presenting ideas, sharing of opinions, proving guidance and advices. It has
lead to decentralisation of communication channels to create communal interactions.
Entertainment, Networking and journalism are part of digital sphere that is leading to creation of
pslas and influence on the cultural aspects (Ahmad, Bakar and Ahmad, 2019). Cultural
influences on social media platforms is creating a need for brand awareness, creative expression
and practical planning. Engagement of people has lead to building of loyalty that was not part
early promotional activities that were used by organisations has now completely changed the
way business organisation are using it as a marketing tool. For example: Zara is one of most
successful retail fashion brand that is introduced the concept of “Fast fashion” since is was
founded in the year 1975. it is aspiring to create a responsible fashion with a broad spectrum of
customers that are spread across different age groups and cultures. The present focus of
globalisation as a technology is to staff connected and this has been used a brilliant tool for
creation of opportunities based on outsourcing of ideas. There are billion of people associated
with use of social media applications and this number is increasing with time. Engagement and
civic participation as transformed the social media usage, as it has allowed citizens for
synchronizing of plans, ideas and initiatives in a more easier way. People across borders are now
able to develop cost effective communications with each other is lest time period.
Economic aspect:With the changing times and increasing use of social media by customers there
has been a leveraging social media marketing that has changed the way business are involved in
promotional activities. Economy is recovering at some point but social media usage is based on

learning advantages of this channel. The potential of social media is a marketing tool has
changed the perspective of business organisations that has lead to generation of lot of business
opportunities for business. Social networking has become a inexpensive methods of advertising
as it is offering lot of opportunities to different business. It has lead to evolving of tow way
communications between customers and brands. It is a platform that allow customers to react to
brands that used to be part of traditional marketing in earlier times.
For example: there have been organisations who are successfully willing to adopt effective
social media strategies for purpose of increasing its scope of promotion and creation of customer
awareness. Zara's overall popularity and success is based on its ability to provide their customers
flexible technology driven approach that is translated in profitable business deals. The social
media report is leading to brands like listening to approx 100,000 brands and then helping clients
to create a engaging content that is based on automation of reporting and effective social media
strategy. With advent of globalisation, Zara is having presence in 202 countries across world
with their sales channel involving physical and online retail outlets (Bindah, 2019). They have
been able to engage their customers in 106 countries with their sales channel through their online
and physical stores. Zara has been able top successfully promote their brand with 236 posts with
146 photos. They are able to generate employment opportunities as there is requirement of
separate skilled individuals who can contribute towards their social media activities. It is leading
towards a positive contribution towards growth & development of economy.
Political aspect -
Social networking as well as digitalization has changed the overall market as has
affected every one at larger scale. In political factor, it comprises of labour law, tax policy,
environmental law etc. With rise of new changes and flexibility of market trends, people are
using technology at deeper scale. It has both negative as well as positive impact on country & it
political elements. Social networking refers to using of social applications, tools like Facebook,
Insta-gram, Twitter, which are used for communicating with each other (Toivonen, 2019). Also,
globalization has resulted in enhance of using technology in every field or sector. Moreover,
people use many application to get socialize themselves with society, friends family & it affects
at wider level. Components like tax policy get affected by social & digital media services or DST
digital service tax has been impacting upon individual. In environment, it is essential to
examined that it is important to be aware about social media affects as people are becoming

depending upon use of technology. Due to this, it is affecting the social environment within
society & community at broader scale. Globalization has changed both environmental laws &
tax policy according to which social media is being adapted by people. It is often seen that
environment has mixed up with social media effectively as through this individual is able to get
knowledge of different environmental laws across the globe. Moreover, with access of social
media tools, people become motivated towards safety of environment & which also leads to
rising of new activists , leaders & development of new campaigns globally. Thus, globalization
also leads to enhancing knowledge & making people aware about environmental law as well as
social tools which are benefit for them.
Ecological-
It is also to be known as environmental factor in which it involves biotic, abiotic, green
agenda etc. With access of social media on people are becoming ore encouraged &aware about
the safety of environment. Globalization has changed the viewpoint of people thinking which
has positive effect on ecological aspects at deeper scale. For example- In UK, many new
activists have initiated new campaigns for protecting their surroundings. This has resulted in
increase of awareness regarding society as well as environment which also develop a positive
point of individual towards each other. Main effects is that digital tools make easy
communication with global level but reduce the physical connection of society individual. This
leads to problems, conflicts & cause misunderstanding between people. For example- IN U.K.
The whole market is surrounded by these social networking tools which make it individual
dependent upon technology. (Wang, 2017). Thus, globalization has impacted in both positive &
negative way. Therefore, it is necessary to use these both with proper decision-making so that
impacts are beneficial.
So, after analysing above matter it is seen that all discussed aspects does get affected by
social media at larger context. It is important for individual to be aware about these effect so that
decisions are taken in most efficient way (Karlsen, 2016). Moreover, by examining of these
aspects it is stated that technology is affecting every aspect at global scale. All four aspects
have been impacted by these social tools a every stage. So, these also affects decision making of
every individual at wider scale. Further, example are discussed how globalization has changed
field of technology affecting behaviour of people. Thus, it is seen that it is crucial to use them in
most efficient manner so that every thing is carried out in proper way.

CONCLUSION
After a brief analysis of above report, it has been concluded that globalization has lead to
use of many new technology, social media etc. Due to changing period of time, it is necessary
for every individual to use social media for living as it helps to connect & communicate with
each other. In this present essay, discussions has been made about impact of social media on
several aspects such as political, economical, ecological etc. This essay provide a brief
knowledge about the concept of technology affecting every person at deeper scale. So, it is
evaluated that globalization has changed scenario worldwide. These have impact upon mindset
& moral of people at larger scale. With change of time scale, use of technology has increased
which give importance of social media at broader context. Thus, it is examined that social media
& globalization both affects each other. At international level, both these topics are being
focused properly because every activity is inter-linked with these two. This is main rationale for
impact of globalization over people globally.

REFERNCES
Books & Journal
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Firdaus, A., 2017. Media Globalization and Digital Journalism in Malaysia: Network Newswork.
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Toivonen, 2019. Social media data for conservation science: a methodological
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Wang, 2017, June. Signed network embedding in social media. InProceedings of the 2017 SIAM
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