Hospitality Industry Report: Organizational Structures and Trends

This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on its scale, scope, and diversity within the UK context. It examines the industry's contribution to the economy, types of ownership, and the wide array of products and services offered. The report delves into a major operator, Hilton Hotel, discussing its turnover, offerings, and historical development. It further explores the impact of the industry's scale and scope on the diversity of products and services. The report also discusses various organizational structures within hospitality organizations, providing examples of five-star hotels, catering services, and theme parks, along with an in-depth analysis of Hilton's organizational structure. Additionally, it assesses the roles of hospitality-related organizations and professional bodies. The report also covers staffing requirements, roles, responsibilities, and qualifications for hospitality staff, along with managerial, operational, and legislative issues impacting the industry and current trends.

CONTEMPORARY HOSPITALITY
INDUSTRY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Asses the current scale, scope and diversity of the hospitality industry...............................3
M1 particular operator's turnover, types of products and service it provides............................3
D3 The scale and scope of hospitality business affects the diversity of product and service
offered.........................................................................................................................................4
1.2 Organisational structure of various hospitality organisations...............................................4
1.3 Roles of hospitality related corporation and professional bodies.........................................5
2.1 staffing requirements for hospitality businesses...................................................................6
2.2 roles, responsibilities and qualification requirement for hospitality staff............................6
TASK 3............................................................................................................................................8
3.1 Managerial, Operational and legislative issues resulting affecting the hospitality industry
.....................................................................................................................................................8
3.2 Current image of Hospitality.................................................................................................9
TASK 4............................................................................................................................................9
4.1 Potential Trends and its development measure in Hospitality..............................................9
4.2 Impact of development and trends. ..................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
In the present time, there is a huge scope of the hospitality industry as customer has huge
demand in this sector. In this sector, there are various business included such as hotel, restaurant,
tour operator agency etc. The current scale, scope and diversity of hospitality industry and role of
hospitality related organisation and professional bodies has been also included in this report. The
roles, responsibilities and qualification requirement for hospitality staff has been also included in
this report with respect of Hilton Hotel.
TASK 1
1.1 Asses the current scale, scope and diversity of the hospitality industry
There is a huge scope of the hospitality industry in the present time which consists of
range of various businesses such as accommodations, food, beverages, entertainment, resorts etc.
There is a 20000 jobs in the event management and employees over 1.8 to 2.4 millions. With
help of hospitality industry, there is a huge opportunity of employment in the UK. On the basis
of survey it has been found that hospitality sector has 3.1 to 3.2% of overall portion of business.
In every year, £12 billion spent by visitors of a total value of £76 billion. It has been found that
400000 jobs in the hotel with related services.
The extent of hospitality industry is extremely huge on the grounds that it has vast
number of administrations identified with amusement, facilities, unwinding, bars, clubs and so
on. So one might say that this industry alludes a scope of organizations that offers different
offices and administrations (Li, He and Keung Lai, 2011). Being engaged with giving different
administrations to engage and unwinding the request of this industry is ceaselessly developing on
the planet. What's more, the rate of business is likewise high since it gives different
administrations. So as to give benefits and work different professional bars, club, eatery,
convenience, industry requires a gifted and skilled worker
M1 particular operator's turnover, types of products and service it provides
Hilton hotel and resort stands as the stylish, forward thinking global leader of the
industry. It has more than 550 hotels and resorts in more than 80 countries across six continents.
Hilton hotel's global sales team is consistently recognised as a top selling and customer service.
Hilton hotel conduct business in 42 language serving 25000 customers in 101 countries.

D3 The scale and scope of hospitality business affects the diversity of product and service
offered.
The hospitality industry manages immense quantities of administrations, for example,
nourishment, drinks, convenience, eateries, meetings, meal, supper offices, recreation
administrations and so forth. So one might say that in the friendliness division there has an
assortment of decent incredible the substantial number of various administrations (Othuon and
et. al., 2010). Distinctive nation have their own particular strategies and practices which
influence the imaginatively and development of such business administrations and individual
execution. In a basic term one might say that assorted variety alludes to the distinctive type of
client taste, inclinations, enterprise administrations and so forth.
1.2 & M2 Organisational structure of various hospitality organisations
In the hospitality organisation, a systematic structure of management is very important by
which company carries out its various activities and functions. It is a way through which
organisation can operate its business functions for achieve business objective (JACOBS, 2015).
In the structure of management, there is a systematic policy, rules, regulation, strategies and rules
that determine the manner in which corporation controls and delegate responsibilities to achieve
business objective. In addition to this, corporation has carried out its business activities and
functions as per the organisational structure.
Marriott Hotel- In the Marriott hotel, organisation structure assists to manager in delegating
responsibilities and roles to various functional department employees. As per the research it has
been found that there is a flat organisation structure under which management has divided into
the few departments (Pechlaner and Volgger, 2012). By help of this structure, management is
close with employees and directly solve their queries and issues. There is an impressive
communication between employees and management through which issue can easily resolve. In
this structure, there is a fewer management layers through which effective bounding and
interaction between employer and employees.
TUI group- In the TUI group, there is a functional organisational structure under which each
functional department have one head that is responsible to manage their department and sections
activities and functions. In this aspect, personnel are grouped as per their knowledge and skills
which help in addressing the objective of organisation (Radojevic, Stanisic and Stanic, 2015).

Each functional department have their fixed roles and responsibilities for achieve objective
within business enterprise.
1.3 Roles of hospitality related corporation and professional bodies
In order to improve personality and professional of employees within an organisation,
professional body plays a very crucial role. Professional bodies are that institutes and
organisations that aids individual and businesses in improving their employees’ skills, abilities,
personalities and professionalism. These institutes and bodies provide training and development
schemes to personnel so as they can learn essential career skills and abilities. Professional bodies
are set of programs that assist to take parts in a continuous professional development schemes
and invite them in exclusive events. There are various professional bodies which support and
direct the hospitality organisation. These professional bodies are discussed below- Organisation of catering excellence- This is an organisation that helps in creating
innovation in an organisation through which caterers can deliver effective and high
quality of services and products to its customers (Simons, Vermeulen and Knoben,
2016). Its participation incorporates a cross area of director, gourmet experts, specialists,
providers and so on. It makes a system for eye-to-eye, trade thoughts, mingle and for the
most part stay in contact. Academy of food and wine service- The Academy of sustenance and wine benefit is the
expert body for front of house nourishment and drink benefit in UK hospitality industry.
It is benchmark is famous for best practice measures. The primary goals is to giving
instruction on the business effect of the front of house involvement and offering the
correct help, counsel , motivation, and preparing to individuals.
 British institutes of inn keeping- The British foundation of motel keeping is the expert
body for the authorized exchange and has 13000 individuals, including staff, supervisors,
licensees and inhabitants (Solnet, Kralj and Baum, 2015). The fundamental destinations
of this body is to help those individuals who working in the bars and bars, offering help
to those beginning in the business, and also supervisors and entrepreneurs. Its preparation
projects and capabilities can encourage bar and bar experts enhance their vocation
prospects.

2.1 Analysing staffing requirements for hospitality businesses
There are various aspects of hospitality businesses and the staffing requirement for each
is different. Discussing the staffing requirements of these is discussed as following:
Food and servicing
Food and staff servicing is considered as one of the essential departments of the
hospitality industry. It is because this is very important to provide a quality and standard range of
food to the customers ensuring the fact that it may not throw any negative impact on their health.
In addition, maintaining the menu in a way so that it can be able to attract the attention of the
customers is important. Therefore, different sectors can also take feedback from the customers
that what they like (Spencer and Crick, 2011). Therefore, on the basis of that, they can make
further modifications and improvements.
Manager is the most imperative and fundamental staff of the association who is in charge of
different sorts of real business exercises and capacities. Administrator is associated with the
development of approaches and business rehearses so the immense duty of the hospitality
industry is in the hand of director. Moreover, chief additionally obligated to control, screen,
direct, assess the business and also subordinate execution. What's more, arranging staff are for
the most part workers of the association who gives their best commitment and endeavours with a
specific end goal to level the arranging of business exercises and capacities. They include in day
by day arranging of business and they handle the assignments at different administration level.
For instance, in the kitchen staff of eatery is the general population who design the long haul and
here and now strategies for the business.
2.2 roles, responsibilities and qualification requirement for hospitality staff
Following are some roles and responsibilities of hospitality staff- Chief Finance officer- Chief finance officer have role and responsibility is to conduct
regular audit of the financial transaction or record. He/she is liable for construct financial
report of all record includes profit and loss of corporation. In addition to this, they are
also responsible to a develop systematic planning of fund in the existing business as well
as for future (Tanova and Nadiri, 2010). Furthermore, he/she is also responsible to
evaluate and assess financial position of business organisation. Chief finance officer must
have at least two-year experience of the hospitality industry and they must have
analytical, calculation skill, tax affluent and intuitive.

 Human Resource Manager- Human resource manager have responsibility to develop
HR planning, organise recruitment and selection program, organise training and
development, regular monitoring of personnel performance and achievement of
objectives. Candidate must have a Masters Degree in Human Resource Management or
MBA in HR. In addition to this, candidate must have effective communication,
interaction, leadership and motivational skill.

TASK 3
3.1 Managerial, Operational and legislative issues resulting affecting the hospitality industry
Operational Issues:
Lack of personnel resources has resulted incapability in various department of hospitality
which can be considered as labour scarcity. Contracting labour force is quite consistent and is
facing different challenges with the International Society of Hospitality Consultants. Different
types of rules and regulations are discovered by Hilton and are compulsorily followed by it so
that guest anticipations can be easily accumulated (Li and et.al., 2015). There is more necessity
for improving customer care service and lodging rooms for customers and proper charges
should be applied to them. Similarly, to attract more customers rivalries diminish fare charges
and provide worth service to their customers.
Managerial Issues:
Traveller demand is influenced by managerial issues of Hilton. Its demand are effected
by all short lived events and occasions but long surviving events have no issue with the hotels.
This can be justified by gossips on volcanic eruption, terrorism, germs, revolutionary assaults
which are not supported. Globalisation has brought some benefits and disadvantages with it. It
has totally changed the prices and rates of all products and has raised increased business all over
the world.
Legislative Issues:
Legislative issues defend employers at large scale. This further affects hospitality sector.
It mainly involves food allergens issues and regulation legislative. Cleanliness and Hygiene are
some major aspects which has to be considered in this industry. During 90's maintaining public
health was supreme feature in different countries. Then, enlargement of food and processed
material was exported so that customers' safety was not exploited(Torres and et.al., 2015).
Gradually, national regulatory administration and international rules came into existence in
developing nations regarding allergies. The Food and Agricultural Organization and The World
health Organization suggested for quality food and proposed for their hallmark in every
organisation so that allergic diseases could be avoided. Hilton follow strict law and provide
authentic products to their customers. It keeps its environment safe and secure so that customer
repetition could be maintained which in turn increases business.

3.2 Current image of Hospitality
Present image of hospitality can be described by concentrating on various features like
culture, customer focus and media exposure. Its image is highly affected customer's presence.
Hilton attracts customer in many ways and tries to fulfil all its expectations. It properly looks all
its managerial functions and operations and keeps environment hazardous free(Xu and Gursoy,
2015). Hotel's departments operate systematically which means that all needs and demands of
customers are satisfied on time. They want that their presence should be recognized and should
be treated with complete dignity and respect. Hotels have to focus on innovative wellness and
growing trends which includes in room exercise equipment, energizes, pools and spas. Guests in
current scenario demand for seamless technology across platforms. Many hotels are providing
digital services and mobile check in services. They are converting into eco -friendly system and
offering environmental base services. New form of service is preferred i.e. robotic service done
at reception area. Customers feel excited and like to visit more in these types of hotels. Diversity
evolved in cultural environment is also an important part of hospitality sector. After globalisation
it is an important feature used in strategic planning for international hospitality firms(Yen and
Croy, 2016). Media support it and expose its qualities to customers by creating its image in the
minds of customers. Further, competitiveness is also increasing so every organisation is thriving
and working hard to survive in the market. Online media is playing vital role towards
improvement and enhancement of business. Social sites like 'Instagram' and 'Facebook'
showcases their websites in a very attractive manner. They keep updating their sites and remain
connected with their existing customers. Like this, they make new customers also and keep
updating new rates, discount prices of hotel and fresh food and services to customers. Currently,
UK has observed rise in gross profit per room by 8.3% per month and 3.5 % rise in employment
rate.
TASK 4
4.1 Description on potential trends and its development measure in Hospitality.
Improvements and patterns can be examined through considering parts of lodging area of
hospitality industry and administration of nourishment and drinks. The Highest need of inn
segment in accommodation industry is client benefit. At the point when suppositions for this
turns out badly then inn division faces intense circumstances (Robinson, et al., 2016). In the
present time with regard to mechanical perspective imaginative situations are happening, for

example, doing check in through portable, pre-booking of rooms through versatile, paying bills
through cards and so on. In this way, in future innovation will assume a crucial part in its
improvement. Another critical component identifying with this area is conveying material and
ongoing promoting which is a sort of consistent process. These things are exceptionally
important in friendliness industry. As rivalry is expanding so promoting of lodgings and giving
best class client benefit is extremely noteworthy. Clients are having numerous online choices to
pick lodgings of their ow decision. So they will select just that inn which will welcome well and
bolster them. Showcasing on regular schedule happens with ongoing and materials are locked in
to create more visitors with the help of online networking. It has been anticipated that future
patterns in nourishment and refreshments will be clear names rather than clean marks (Schwab,
2017). There would be ceaseless consideration on home cooking which will be ease for clients.
Youthful age is associated with online media on everyday schedule and is refreshed with a wide
range of current information. Imaginative rarities, new and new things are ending up more
prevalent and producing taste in people to come.
4.2 Evaluation on the impact of development and trends.
Effect examination for improvement and patterns can be efficient, monetary, request,
advantage cost and budgetary. Monetary examination portrays predicting of budgetary
framework which draws a connection of use with tourism development to distinguish assess
livelihoods, changes in impose, profit, occupations in light of the execution of tourism.
Connected strategies here are examination of data got from government measurements, reviews
performed, financial base structures and multipliers. Financial examination demonstrates the
affixed charges secured by the administration benefit from tourism doings through charging
straightforwardly, from charges, and different assets (Solnet, Kralj and Baum, 2015). It changes
sought after for administrations and organization activities benefits and put charges on
government that provisions these administrations. While, turnover is inspected under money
related investigation. How much measure of pay is produced to recoup these charges and will the
reasonable income will be assembled are a few inquiries secured under money related
examination. It is generally a short range think about which is identified with basic capital
charges and availability. Notwithstanding this useful costs, salaries and obligation benefit are
secured are considered as longer scope of study. Request investigation mirrors the sorts and
measure of clients of a specific area that change because of support, resistance, change in cost,

sum in conveniences and other relative requests. Through this, specific procedures are decided
for monetary ability lastly costs and benefits are assessed. Solid and capable procedures are
esteemed from the angle of society prosperity.
CONCLUSION
Therefore, it is concluded that Hilton follows rule and regulations to survive in
competitive market and has perfect organisation structure so that there is no lack of
communication and misbehaviour among customers. It keeps updating its site on internet with
new accommodation, food and beverages, quality proven services. It knows that responsibilities
of staff should be followed timely so that customers keep in touch with the heads of department.
It takes complete advantage of digital technology as customers.

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