Contemporary Hospitality Industry Analysis Report for UK

This report provides a comprehensive analysis of the contemporary hospitality industry, with a specific focus on the UK market and the operations of Marriott. It begins by examining the industry's scale, scope, and diversity, including organizational structures in five-star hotels and restaurants, and the roles of various hospitality-related organizations. The report then delves into staff requirements, including roles, responsibilities, and qualifications. It also analyzes operational, managerial, and legislative issues arising from recent developments and presents the current image of the hospitality sector. Finally, the report offers predictions for potential trends and developments, assessing their potential impact on the industry. The report covers various aspects of the hospitality industry, including staffing, management, and future trends.

Contemporary in
Hospitality Industry

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Current scale, scope and diversity of hospitality industry....................................................3
1.2 Organizational structure of Five star hotel and catering service...........................................4
1.3 Presenting role of hospitality related to organizations and professional bodies...................5
TASK 2............................................................................................................................................5
2.1 Presenting staff requirement of hospitality industry.............................................................5
2.2 Roles, responsibilities and qualification for hospitality staff................................................6
TASK3.............................................................................................................................................7
3.1 Analysing operational, managerial and legislative issue from recent developments............7
3.2 Current image of hospitality industry...................................................................................8
TASK 4............................................................................................................................................8
4.1 Predictions for potential trend and development..................................................................8
4.2 Impact on potential trends and development........................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Hospitality industry plays an important role in every business environment. The main aim
of this report is to create awareness among people about it. The present report deal with the
current image of Marriott in UK which offer number of facility to its customers such as pubs,
bar, spa, pool, theme park for children, proper room service etc. It focuses on current scale, scope
and diversity of the Marriott in UK. The report also presents an organizational structure of
different hospitality sectors such as five star hotel and theme park. It also assess the role of
hospitality related organizations and professional bodies. The report also raises awareness about
staffing which includes their basic requirement, roles and responsibilities and qualification etc.
The report presents operational, managerial and legislative issues which result from recent
developments that affect the hospitality industry. It also presents the current image of hospitality
sector in UK. The report focuses on justified prediction for potential trends and development and
produces an impact on this sector.
TASK 1
1.1 Current scale, scope and diversity of hospitality industry
Scale: the current scale of hospitality industry is wide and vast. The sector provides
number of facility to people such as room services, bars, spa and resorts etc. Currently Marriott
contribute the huge amount to economy and increases the GDP of UK (Xu, Ye and Chan, 2018).
Its total turnover is about$201 million and the revenue increases up to 7.7 percent during a year.
As per the data available, hotel industry generates more than £19 million and contributed a huge
amount of services. Marriott has more than 566 hotels in all over world and it is assumed that
London is a major market for hospitality industry because it develops its operations for their
customers.
Scope: the scope of hospitality industry is wide in UK because according to survey it is
count as the fourth leading country of the world in hospitality sector that helps in the economic
sector and is the only reason of its wide scope in world. Different types of ownership are
provided in hospitality sectors such that private owned hotels, leased hotels; some are based on
franchise etc. As per the data available, hospitality industry contributed in direct employment
and in 2017 more than 9.6 million jobs are provided to the unemployed person which is the
greatest achievement (Sheehan, Grant and Garavan, 2018).

Diversity: Hospitality industry is very wide and diverse because it provides number of
facility to its customers such as hotels, bars, pubs, catering facility, hospitals, events and
management, parks, resorts etc. Marriott provide room accommodation facility and spa with bars
& pubs etc. There is a great demand of job in hospitality sector because those people manage
their work accordingly such that housekeeping staff, wedding planner, events managers etc.
Hospitality sector provides number of facility in order to attract number of customers with using
latest technologies (Ram, 2018). The economy of UK is growing up to 2.86 million that provides
direct jobs to employees due to diversity and demand only.
M1 Marriott is the best leading hotel in UK and it provide all the facility such as resort, spa,
restaurant, bars which attract number of customers. The income raise up to $ 5.88 million in
December which is such a big amount. Recently it operated more than 500 hotels in the world. It
provide best service to their customers.
D3 Scale and scope of a Marriott is wide and huge that is why it offer number of products and
services to its customers but sometimes it does not using latest technology in order to fulfil the
demand of its customers.
1.2 Organizational structure of five star hotel and catering services
Organizational structure of five star hotels: Every hotel must have their own
organizational structure and department which provide best services to its customers. For well
functioning, Marriott follow hierarchical organizational structure. Under this organizational
structure every department plays an important role such as executive managers, managers and
then comes operational staff (Dupouy-Camet, 2014). This organizational structure help every
employee to recognize their responsibilities in a company and through this structure only
employees of Marriott find different opportunities of promotions. This structure help employee
to become loyal towards their work and kelp to develop interest in their functional area. On the
other hand, hierarchical structure did not communicate well with different department.
Organizational structure of Restaurant: the department of restaurant is quite different
from hotel, though it is linked with hotel premises but the functions, department and structure is
completely different from hotel because it follow flat structure and there is no level of
management. A small restaurant follow flat structure because their main aim is to develop

interest among their staff and they promote their staff for decision making. This structure help to
improve the communication skill and coordination power between staff and management team.
The head of restaurant eliminate the salary of middle man as it turns to help in cost cutting. That
is why small restaurant follow flat structure.
M2 Marriott follow hierarchical organizational structure because it has number of department
which have their own roles and responsibilities (Xu, Ye and Chan, 2018). Every department such
as executive managers, housekeeping staff and managers complete their own roles and
responsibilities
1.3 Presenting role of hospitality related to organizations and professional bodies
British Hospitality Association: this association helps in reducing VAT which contributed large
amount of UK and increases GDP. The main focus of this group is on financial growth of
business related to hospitality industry and make new policies and implement the same in this
sector. This association helps to export earnings and create competition between top hotels in
UK.
British Institute of Innkeepers: This group of people creates awareness related to benefits of
hospitality industry. They advise and support the business for its well functioning and also
support financially (Dupouy-Camet, 2014).
People 1st: This type of group works with the employees and gives guidance and implements
solutions for the well functioning of business. Even the held conference and meeting in order to
aware people about their roles and responsibilities and they also help to find job opportunities.
This group provides training sessions to college students for their career growth plans.
Springboard UK: this group mainly focuses on youngster's career and they help youth to
achieve their plans. Even this group helps teachers by providing learning outcome for their
classes. This group of people also works on human resources and raise huge amount of fund for
the welfare of society (Ram, 2018).
TASK 2
2.1 Presenting staff requirement of hospitality industry
Food Service management: it is the basic requirement of hospitality industry because
people need best accommodation facility with best food service management. The managers of
restaurant monitoring day to day services in restaurant and they hire or train their staff and make
sure that they complete the need of their customer's and satisfy them with the services and

offered food. The staff prepare the menus and assign the price for each meal which is quite
difficult task (Staffing requirement in Hospitality industry,2018). The managers of restaurant
keep watching on their staff and takes care the need of their client.
Hotel and Accommodation Management: the managers of hotels examine and
monitoring all the operation in the hotel premises (AlGassim, Barry and McPhail, 2017). It is
another basic requirement of hospitality industry. In Five star hotel, managers are specially train
and monitor the different areas of operation such as financial mangers, receptionist,
housekeeping staff, laundry work etc. Overall, managers are the key responsible for the hotel that
provide best quality of services to their guest and they keep eyes on their staff because managers
has to report all the activities to their executive managers who is the owner of hotel.
Housekeeping Staff: this staff maintain the dignity and image of hotel in market because
housekeeping staff keep accommodation clean which includes bathrooms, room, corridors and
room items (Celemín-Pedroche and et.al., 2017). With positive and right attitude with the
customer's will help to make brand image in a market. Special training is also provided to this
staff in order to make more attentive in their job field.
Food service staff: this staff includes cooks, servers, host and bartenders. Head cook see
the kitchen staff and prepare food and develop menus whereas chef work under him and direct
the whole staff. Servers of kitchen staff serve the food to their customers in positive way. Proper
training is to be provided in order to increases the technique of serving and sanitation procedures
and policies.
2.2 Roles, responsibilities and qualification for hospitality staff
Managers: managers are the head of hotel industry. Their main role is to monitor the whole staff
and communicate or give report to their executive managers who is the owner of hotel. The main
responsibility of Managers is to hire new employees and train them in order to increase the level
of performance (Pirani and Arafat, 2016). The managers should hole their bachelor degree and
should have an internship which include experience in this field. They should be polite with their
staff and always solve the problems related with them. A good managers should possess all the
leadership qualities with him.
Housekeeping Staff: they are the key person of hotel because they clean the premises and takes
care the requirement of the customers (Ram, 2018). Their responsibilities is to check all the
working system of hotel and if they found something damages they should inform the managers

so that proper initiatives should be taken. The housekeeping staff must posses at least bachelors
degree in hotel management or having diploma course in any field like marketing, accounting or
management. In large hotels they hire housekeeping staff at least holding master degree.
Chef: though they are not link with hotel but it is a part of hospitality industry (Kang, 2016).
Chef play a major role in restaurant, they keep monitoring the whole staff and develop menus
and assign price for the meals. Their main duty is to control the operations in the restaurants and
the chef must possess the masters degree in hotel management and they should be experience
holder in this field.
Front house operations: this is the main body of hotel as they are the first person with whom
customers interact so they must be positive by attitude because they help to make brand image in
market (Dupouy-Camet, 2014). With proper attention and communication they give proper
response to their customers. The front out house must possess bachelors degree in hotel
management and they must be positive by nature and their main role is to attend all the
customers and make them comfortable in the premises and they van also control the activities of
housekeeping staff.
TASK3
3.1 Analysing operational, managerial and legislative issue from recent developments
Enclosed in PPT
3.2 Current image of hospitality industry
Enclosed in PPT
M3 different hotel provide different products to their customers and it is necessary to fulfill the
need and demand of their customers that is why they keep in touch with latest technologies and
then try to implement those in their workplace.
TASK 4
4.1 Predictions for potential trend and development
Enclosed in PPT
D2 different potential trend and development help to create the awareness among people and as
the people are quite conscious related to their health that is why they take healthy food so
hospitality industry increases gourmet fast food which does not contain any amount of harmful
ingredients.

4.2 Impact on potential trends and development
Enclosed in PPT
D1 Hospitality industry have face many issue such as operational issue and managerial issue but
the current trend and connection help to establish new connection with the hotels. Marriott
provide many facilities to their customers in order to attract many number of customers and keep
healthy relationship with them.
CONCLUSION
From the above report it is concluded that hospitality sector plays an important role in
business environment. The report mainly focus on the current scale, scope and diversity of
hospitality industry in UK. Hospitality industry contribute a large amount of Economy in the
GDP of UK. The report also present different organizational structure of five star hotel and a
restaurant. It also present the role plays by professional bodies in this sector. The report focus the
basic staffing requirement of different hospitality industry with their roles, responsibilities and
qualification needed. The report also describe its operational, managerial and legislative issue
which result from recent development and they affect the hospitality industry. The report also
present justified prediction for potential trends and development and they impact on hospitality
industry. Overall, the report present the current image of hospitality industry in United Kingdom
which concluded that it help to raise the economy and UK is count as fourth leading country
which contribute in GDP .

REFERENCES
Books and Journals
AlGassim, A., Barry, S. and McPhail, R., 2017. Exploring management and employees’
perspective of HRM practices in Saudi Arabia MNC hotels. GSTF Journal of Law and
Social Sciences (JLSS). 2(1).
Celemín-Pedroche, M. S. and et.al., 2017. Causal relationships between organisational learning
and performance in the Spanish hotel industry: the managers' perception in times of
economic crisis. International Journal of Innovation and Learning. 21(3). pp.274-298.
Dupouy-Camet, J., 2014. Travels and tourism are drivers for trichinellosis. Parasitologists
United Journal. 7(2). p.86.
Kang, S., 2016. Associations between space–time constraints and spatial patterns of
travels. Annals of Tourism Research. 61.pp.127-141.
Lee, Y. K. and et.al., 2017. Person–environment fit and its effects on employees’ emotions and
self-rated/supervisor-rated performances: The case of employees in luxury hotel
restaurants. International Journal of Contemporary Hospitality Management.29(5).
pp.1447-1467.
Pirani, S. I. and Arafat, H. A., 2016. Reduction of food waste generation in the hospitality
industry. Journal of Cleaner Production. 132. pp.129-145.
Ram, Y., 2018. Hostility or hospitality? A review on violence, bullying and sexual harassment in
the tourism and hospitality industry. Current Issues in Tourism. 21(7). pp.760-774.
Sheehan, M., Grant, K. and Garavan, T., 2018. Strategic talent management: A macro and micro
analysis of current issues in hospitality and tourism. Worldwide Hospitality and Tourism
Themes. 10(1). pp.28-41.
Xu, H., Ye, T. and Chan, D., 2018. When cosmopolitan corporations meet local environments:
The impact on managerial structure in international luxury hotels. International Journal of
Hospitality Management, 74. pp.30-39.
Online
Hospitality industry trend. 2018. [Online] Available Through: <http://blog.glion.edu/from-
glion/hospitality-industry-trends-for-2016/>
Staffing requirement in Hospitality industry. 2018. [Online] Available Through:
<http://work.chron.com/requirements-hospitality-industry-4555.html>