Contemporary Hospitality Industry Report: Travelodge Hotel Analysis

This report provides a comprehensive overview of the contemporary hospitality industry, examining its scope, scale, and diversity from a global perspective. It delves into the management structures of various hospitality organizations, including the Travelodge Hotel, and highlights the roles of professional bodies like the Institute of Hospitality. The report analyzes emerging trends in staff demands and supply, assesses the impact of recent developments in legal, operational, and management aspects, and explores the creation and management of the industry's overall image. Furthermore, it presents potential future trends and developments, offering justified predictions and impact analysis, particularly focusing on the Travelodge Hotel. The document also covers the skills, qualifications, and responsibilities of hospitality staff, offering realistic improvement proposals to enhance success in the industry.

Contemporary Hospitality Industry

Table of Contents
INTRODUCTIONS.........................................................................................................................4
TASK 1............................................................................................................................................4
1.1 The scope, scale and diversity of the hospitality industry with a global perspective...........4
1.2 The management structure of different hospitality organisation..........................................5
1.3 Role of professional bodies and hospitality related organisations such the institute
hospitality....................................................................................................................................5
Task 2...............................................................................................................................................6
2.1 The emerging trends in the demands and supply for the hospitality staffs and industry
attempts requirement of the Travelodge Hotel............................................................................6
M2 Range of methods and techniques have been applied in assessing the supply and demands
of for hospitality industry............................................................................................................6
2.1 Roles and responsibility of the hospitality staffs and skills and qualification requirement
for the personal............................................................................................................................7
D1 Realistic improvement have been proposed against the traits for success in terms of
hospitality skills and qualifications.............................................................................................7
Task 3...............................................................................................................................................8
3.1 Recent development affecting the hospitality industry in the area of legal, operation and
management in travelodge hotel.................................................................................................8
M3 Appropriate structure and approach has been used to study and analysis the recent
development affecting the hospitality industry...........................................................................9
3.2 overall image of the hospitality industry is created and managed and current situation of
Travelodge in terms of image.....................................................................................................9
4.1 Potential trends and development in the hospitality industry with justified predictions.. . .10
D3 Activities have been planned, managed and organisations to present and justify the trends
and development in the hospitality sector.................................................................................10
4.2 impact analysis for predict trends using Travelodge hotel..................................................10
D3 Innovation and creative thought have been applied in carrying out the impact analysis for
the predict trends.......................................................................................................................11
REFERENCE ................................................................................................................................13

INTRODUCTIONS
Contemporary Hospitality Industry have bee change due to the globalisation. Thee
various organisation related this industry are also perform effectively. The Travelodge hotel is
UK base hospitality industry organization which have high presence. The scope, scale and
diversity of hospitality industry with a global perspective. Management structure of different
hospitality organisation will bring the various changes. The important role of the various
professional bodies such as Hospitality institute. The emerging trends in the industry will be fill
their gap of the demands and supply of staffs in the organisations. The various recent trend and
development will affect the organisations and industry.
TASK 1
1.1 The scope, scale and diversity of the hospitality industry with a global perspective.
In the hospitality industry it requires huge management from the organisation. The
various firms are include restaurants. Pubs, bars and clubs are the some examples of the business
of this industry. The most of the membership club will organised event for the public to bring
high promotions. Brands and business will be depends on the management of the organisations.
Scope and scale: it can be the public and private ownership. As the Travelodge Hotel is an
private ownership and have high operating in the united kingdom.
Diversity in the hospitality industry: In the hospitality industry various services will be and
products which have high diversity. It is important to bring the diversity in this industry to make
different image in front of the customer(Prud’homme and Raymond,, 2013). The food and drink
are depends on various countries due to customer diversity in the hospitality industry. Also the
accommodation such as rooms are available at the price differentiations. The various conference
and banquet will be manage under this industry. The level of services in the hospitality are
depends on the size of the organisations. From the high public relation industry need to frame the
customer base which can be the most important to make the goodwill at the global level. The
hospitality industry at the global level is performing better due to high competitive in this
industry ave various player which are making the better opportunity. For example, the items and
the administrations offered to shoppers may vary from association to association. Industry has an
extensive variety of items as far as sustenance and beverages and additionally as often as

possible utilized administrations that comprise of convenience, recreation offices, banqueting
and gatherings. For an illustration, Starbucks centre item is espresso. Be that as it may, there are
some other nourishment items likewise including organic product plates of mixed greens, cake
and biscuits, cakes and scones. The Ritz and Dorchester inns have isolate open zones to serve
evening tea. This is a decent open door for individuals who can't bear to pay high costs to come
to lodging premises.
1.2 The management structure of different hospitality organisation.
 For every identify there is fix structure in their organisation which brings the
huger difference in the industry. Some services and other facility have to manage by the
organisations. The British hospitality Association's have different management structures
used the flat system of management to brig the customer satisfaction in all the services
which they are providing. They have large management team and have fourth largest
employer organisations in the UK.
 Institute of hospitality: They are working to build the high professional team for hospital
industry to bring the best manager in various organisation. The management structure of
the institute hospitality.
 The organisational structure: operational areas most important aspect in the organisation
for the effective services such as food preparation style and presentation will be matter.
The food and beverages in this hospitality industry required quality foods. The
accommodation service of this organisation are more attracted and categories on the basis
of targetted customer(Torres and Kline, 2013 ). The various function are performed in
both the organisation have the similar division such as
1. Human resource which will motivate the employees and conduct various training
for employees to boost the productivity of the organisation as well services will be
improved.
2. The finance division of both organisation will manage the budget and try to focus
on the investment to make more expansion.
3. The most important team is the marketing which will apply their different concept of
marketing to attract more customer.

1.3 Role of professional bodies and hospitality related organisations such the institute hospitality.
The various institute that require making effective service with the high qualification
team in the hospital industry. As the Institute of Hospitality is mainly focused to develop the
professional team for the various organisation of Hospitality industry to bring the better function
in the organisations(Raub and Robert, 2013). It is an education organisation which will give the
certifications to the student for getting jobs in the hospitality industry across the globe. The most
important role of these organisations is to create employment in the industry. For the United
Kingdom these institute will be majorly support and give approval the training in the hospitality
industry. The updated course will be p;rived to the student which can fulfilled the requirement of
the organisation so develop the skill and knowledge will be applicable on the professional work
to bring the effective managerial techniques. The institutes of hospitality role in the organisation
to make the quality resource such as free management guides to their members. If the
organisation are the most important requirement on the ebooks and webinars. The aim of the
organisation to brings more advancement step with various events for network building to know
the various trends and new technology of the hospitality industry.
Task 2
2.1 The emerging trends in the demands and supply for the hospitality staffs and industry
attempts requirement of the Travelodge Hotel.
The various trends have been emerging in the demand and supply for the hospitality
staffs. The work force development Authority (WDA) have set up to balance the demands and
supply of the employees in the industry. This authority will tip up with various institution and
brings the workforce in the organisations. There are mainly skilled and unskilled staff are
available in the organisation for the various operation services. Also the traverlodge will hire
management trainees from the various institution for the operational and departmental services of
the organisations(Lub and Bijvank, 2013). The different casual agency will help, organisation to
hire the resource in behalf of the travelodge which also the brings balance between the demands
and supply of the staffs in the organisation. The various foreign worker will be helpful in the
industry to brings the culture and values. The industry requirement for the travelodge hotel will
be effective to brings most important aspect in the organisation for the qualification employees in

which various degrees and awards winning in worker will be more contribution in achieving
objectives. Some diploma course have bee offer by the management industry to getting jobs in
the hospitality industry in a better manner which required the various attempt by the industry
from the different background but the qualification should be based on the organisation
requirements.
M2 Range of methods and techniques have been applied in assessing the supply and demands of
for hospitality industry.
In hospitality sector use different team and condition is to be used. With the help of all
hospitality sector is to be improve internal activity of the organisation. In this way, in hospitality
sector is used just in one time management skills to improve performance. Just in time is a
strategy is help in hospitality sector. It is help to do work effectively and efficiently in hospitality
sector.
2.1 Roles and responsibility of the hospitality staffs and skills and qualification requirement for
the personal.
For the hospitality industry they required more passion ad dedication toerarfs the
services. The various roles and responsibility have to perform by the organisations by the staff
such as follows:
The worldwide operation have to manage by the staff with proper coordination with team to
bring goodwill of the organisations.
Training of the employees which are not able to perform in the firms will be responsible by top
management.
Customer problem solving is the main role and responsibly in the hospitality industry staff to
solve every query of the customer(Kim, Vogt and Knutson, 2015.).
 Operational staff: These are the general population who are going to dependable of
operational exercises, for example, maintaining the everyday business. Eatery staffs, bar
staff and holding up staff are a portion of the operational level workers.
 Craft staff: – These are other particular sorts of individuals who are prepared to perform
skilful errands, for example, culinary specialists, cooks and masters in nourishment and

drink making. These individuals as often as possible build up their abilities in light of the
necessity or customisation.
 Supervisors: – They have discovered their place simply behind the eatery directors.
They are specifically answering to the departmental administrators. They ought to
guarantee staffs are spruced up flawlessly and pleasantly, client needs are meet, get
suitable bills and receipts and so forth. Besides, they are capable of dealing with client
protestations and passing administrator requests to the lower review individuals.
 Managers : They are the general population who are in charge of maintaining the
business while dealing with the partners. A portion of the obligations took care of by the
chiefs are planning of spending plans, staff preparing, checking and controlling wages,
overseeing potential dangers and guarantee frameworks and systems are running easily. It
just 9.8% of eatery administrators and 6.2% of eatery and providing food directors have
substantial instructive capabilities identified with the accommodation business.
The various skills and qualification requirement for the personal such as:
the communication skill is the most important aspect for the staffs to maintain the relation with
other employees and customer with effective communication skill in the organisations.
Technical skill is also required in the hotel staff due to new trends in the industry will be affected
to the different roles in the organisations.
Qualification requires: for the managerial position it should be the hotel management degree
from the recognises institution. For the lower level jobs in the travelodge Hotel the diploma and
certificate from the institutions will be applicable. There are various roles which are required in
the industry of the betterment of organisation food safety and other division required the
speciality professional with high qualification.
D1 Realistic improvement have been proposed against the traits for success in terms of
hospitality skills and qualifications.
The hospitality industry employees have to deal wit various situation in which they
required the effective skills and traits which brings the success in the industry of the organisation
which are important part of personal development. Improvement in terms of customer service
with this skills and qualifications(Prud’homme and Raymond, 2013). The dealing with various

problems can be easily solved by the employees. If the staff of the organisation have the rapid
problems solving for customer will make the effective solutions. The important thins is the
reviews of the customer will depend to the commitment made by the firms will be fulfilled by
the top management to brings the effective system applied in the organisations. The team work
will be required the hospitality industry to bring the success.
Task 3
3.1 Recent development affecting the hospitality industry in the area of legal, operation and
management in travelodge hotel.
The time have been changes due to the globalisation in the various business which makes
the organisation. The recent development affecting hospitality industry o the various level such
as :
Operational level: Development in some services which are included in the organisation such
operative procedure to brig the rapid operation services in the organisation. It is important for the
management to fulfilled all the commitment made by them with their workforce. It is the
management duty to take the decision related the food safety which can be effective to in terms
of the various issues have been solved by the operation manager in the organisations. The
various services of the organisation which are operational basis are outsourced and manage by
other organisation in such as hiring employees and security for the organisation will be carried
out by the other agency for better operations' management.
Managerial: these will focus on the various development in the organisations such as competitor
analysis of the hospitality industry is the duty of top management to bring the effective business
of the organisational. From the effective food safety system management will bring safe food of
the organisation is responsibility of manager(Kandampully,, Zhang and Bilgihan, 2015). The
relation with the management of different education institution will helpful to hire the
management trainees to brings the young talent in the organisations.
Legislation and regulations: The most important things which will impact the business in the
hospitality industry that is legislations and regulations will brig the various changes in
organisational visa assistance for the different location will be based on the organisation rules
and other government bodies. The minimum was act have to been considered in the organisation
to bring the employees' salary on the basis of this law will influence.

M3 Appropriate structure and approach has been used to study and analysis the recent
development affecting the hospitality industry.
For every organisation it required the various approach to bring the effective study for
better outcomes. The management have top form the various rules and regulations to sake the
effective key decision to make more reliable. The effective and maintain of the organisation ca
be the reason to bring more concern about the effective use of various research and development
in the trends. The local seasonal produce will be important for the organisation to bring the
effective material in the organisation. Also the entrepreneurial opportunity have been increased
in the industry with so many globular competitor are set up their business to contribute in the
hospitality industry(Jones Jones and Hillier, 2016). The various learning trends can be used by
the hospitality industry which can be recent development are affecting in the industry. The
succession planning of the various employee for the managerial level, have to look out for more
improvement in the industry of different organisation which are not able to control their loss
need the young talent who have skills and knowledge to make various changes.
3.2 overall image of the hospitality industry is created and managed and current situation of
Travelodge in terms of image.
The most important aspect is the image of the industry which is create on the basis of
customer attraction towards the organisation due to high public relations and adverse marketing
strategies have been applied to balance the firm image in front of the global and local customer.
The customer focus will be depends on the organisational which will make the better culture and
premium service in the hotel(Gin Choi., Kwon and Kim, 2013). The online booking of the
various taxi and accommodation of the hotel can be the new trends in the organisations. In
current situation the most important role of the technology in the hospitality industry have been
increased among the customer. Current Image of the hospitality industry is certain and promising
among different sorts of partners and administering bodies. Quality change and client center
techniques are few of the significant main impetuses of the cordiality business. The significance
of building a client driven association is one of the real longs for any industry. They are the
general population who matters most to the maintainability of the business. The business or a
specific organization can discolour in one single day on the off chance that they don't fulfill their
clients to meet and surpass their desires.

Besides, there are numerous eatery and lodging guides uninhibitedly accessible for the clients to
observe and choose their decisions. This additionally helps the picture of the friendliness
business.
In addition, forceful showcasing, media introduction and industry big names are utilized more
than decade prior to make a solid picture in the accommodation business.
Task 4
4.1 Potential trends and development in the hospitality industry with justified predictions.
In hospitality sector, focus on different trend in work place. There are some trends are as
follows :-
Entrepreneurial opportunities :- In hospitality sector use entrepreneur opportunities to increase
level of performance in organisation. Entrepreneur is use innovation in work place.
Innovation is help to increase customer traffic in organisation.
Planing :- In hotel sector to improve growth ratio use proper planing in organisation. Planing is
help to increase customer traffic in hotel sector.
With the help of such trends, change in hospitality sector and development of hotel sector. Some
development are it helps to improve management inside the organisation. In this way, new
technology is to be used in hotel sector(Wang, 2013). It is help for development in organisation
and maintain the growth rate. Proper planing is help to improve political stability in market. In
hotel sector, some time change is help to increase growth level in organisation. It helps to
achieve target and improve level of performance in hospitality sector. Use for foreign language
is most important in hotel sector is help to increase customer level graph in hotel. With the use of
different language increase no. of customer in hotel.
D3 Activities have been planned, managed and organisations to present and justify the trends
and development in the hospitality sector.
In hospitality sector to improve level of performance is to be based on the proper planing
is each trend before establishment in hotel sector(Chen and Shen,, 2012.) . Management is most
important factor in hospitality, proper management is doing work effectively and achieve profit

in hotel sector. Proper planing and management is help to justify trends and development in
hospitality sector.
4.2 impact analysis for predict trends using Travelodge hotel.
In the hospitality industry it will be crucial for the organisation which have huge impact.
The new technology will be more emerging in the industry which can be changes in the current
situation and have more educated customer will use online booking of the accommodation can be
easily available and time and cost will be saved by the customer. Also the organisation will focus
on the effective customer service but if the proper operation management is not done by the
organisation will impact on their various service and goodwill be affected. Customer need the
new things in the each had every step in the hospitality industry will be impact on the
organisation management. After the new technology emerging in the hospitality industry will be
affected the organisation trends and image can be impacted if any obstacle have been focus due
to the services. Booking of the various service can be the most important factor for the
organisations(Bharwani and Jauhari,, 2013.). It is important for the Travelodge hotel ,to save the
time and cost of the organisations. The impact can be huge due to the competitor proving the
same service in lower price and additional things ca be add by their management can influence to
the customer in the hospitality industry. If the trends have been changes in the industry it
necessary to make the effective planning by the organisation in the initial level to reduce the risk.
D3 Innovation and creative thought have been applied in carrying out the impact analysis for the
predict trends.
The various innovation and the creative thought can be applied in the organisation reduce
the less impact on the organisation services and operations. It is important to brig the technology
oriented organization with the various booking and additional services have to proved to the
customer will make more advantages to the organisations. Only the innovation in the hospitality
industry will reduce the adverse impact of the various changes in the organisations. It is
important for the hotel to takeover the various operation in the organisation and the managerial
level have to bring more service in the Travelodge hotel. For the globe customer attraction
organisation and industry need to focus their effective marketing of the organisation. From the
various creative activities in the rooms and food service can be the most important factor that
will influence the customer(Radojevic, Stanisic and Stanic., 2015). The is important for the

organisation to brings the effective service front the customer to deal with other competitor in the
industry.
CONCLUSION
From the report contemporary hospitality management can be concluded that various
current structure of the industry is able to serve all the service in better manner of Travelodege
hotel also perform in better mannerist is important for the organisation to focus on the customer
with effective technology ad operational management. In the hospitality industry required high
qualification for the top managerial level operation. The various staff will be required for
difference function in the organisations such as finance and human resource management.
Legalisation ad regulation will be influence to the organisation in which the minimum wage act
will be affect to the firms revenue. Te identify can be bring success if the various innovative and
creative thought have been applied to changes the service of the industry.

REFERENCE
Books and Journals
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