Contemporary Hospitality Industry Report: Trends, Issues, and Analysis

This report provides a comprehensive analysis of the contemporary hospitality industry, examining its current scale, scope, and diversity, with specific examples from Holiday Inn and Premier Inn. It delves into organizational structures, outlining functional, divisional, and matrix structures and their impact on operational efficiency. The report also explores the roles of hospitality and professional bodies such as the Institute of Hospitality and the British Hospitality Association, highlighting their significance in maintaining industry standards and protecting stakeholders. Furthermore, it addresses staffing requirements across different hospitality sectors, including required qualifications and responsibilities. The report concludes with an analysis of operational, managerial, and legislative issues affecting the industry, along with a justification of predicted future trends and developments, emphasizing the industry's evolving nature and the importance of innovation and customer satisfaction.

Contemporary
Hospitality Industry

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1 ...........................................................................................................................................1
1.1 The current scale, scope and diversity of hospitality industry .............................................1
1.2 Organisational structure of different organisation................................................................3
1.3)Role of hospitality and professional bodies in hospitality industry......................................5
TASK 2 ..........................................................................................................................................6
2.1 staffing requirements of different hospitality industries......................................................6
2.2 The roles, responsibilities and qualification required for hospitality staff............................8
TASK 3............................................................................................................................................9
3.1Analysis of operational, managerial and legislative issues influence the industry................9
3.2 Current image of hospitality industry.................................................................................10
TASK 4 .........................................................................................................................................11
4.1 Justification of predicted future trends and developments in hospitality............................11
4.2 An analysis of predicted trends and growth........................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1
.........................................................................................................................................................2

INTRODUCTION
The hospitality industry is a broad concept which includes service industry such as
lodging, theme parks, food, accommodation, transportation, cruise line and event planning.
Tourism industries are also included in this. Hospitality is described as the relationship of host
and guest (Bharwani and Jauhari, 2013). It is an establishment of friendly and familiar behaviour
towards people and clients. Hospitality is consist of food, beverages and many other privileges
that provided by various companies to their visitors and customers at public and sporting event.
It is related with the business of conferences delegates, entertaining customers and many other
visitors related with official industry. A hospitality industry includes hotel, restaurants and an
amusement part that consist various groups which gives direct operations and facility
maintenance. Holiday Inn is the most popular hotel industry, who provides food, drink,
accommodation and many other services to their customers, clients and guest. The basic purpose
of this firm is to provide best quality services to their customers in order to get more success.
Holiday Inn is famous for its best quality services, it provide products and services in giving
period of time. It ties up with hospitality industry to render services related with heath issue. The
report contains the study about current scale, scope and diversity of hospitality industry, the
structure of organisation. In this the role of hospitality industry will be described in detail, the
requirement of staff in different hospitality industry. Legislative issues are also be discuss.
TASK 1
1.1 The current scale, scope and diversity of hospitality industry
Holiday Inn is one of the largest hotel industry across the world, which is having an
impressive theme that attracts large number of customers toward their organisation. Hospitality
industry is a wide concept which consist food, accommodation, event planner, lodging,
transportation and many more facilities. The basic scope of Holiday Inn is very broad and big
due to involvement of development in various industry and recent popular trends. The nature of
hotel is diverse due to emergence of ownership, innovative or effective ideas, diversification and
leisures problems. The major scope of Holiday Inn is to provide suitable products and services as
per their requirements in respect of earn profit and success (.Boella and Goss-Turner, 2013).
They try to provide best quality services to customers with the use of effective and creative ideas
or thoughts. The basic aim of every firm is to maximise their profit with more innovative tools
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and techniques. Holiday Inn is focuses towards providing more and more quality service to their
clients such as personal clubs and pools, catchy themes, parks, comfortable transportation,
availability of casinos. These all helps in attracting customers towards firm for taking advantage
of luxurious services and goods (Brotherton, 2012). The broad concept and complexity in
legislations are the main reason of its diversified nature. It is not easy for an industry to run their
business activities at international level. On contrary company need required data and
information for improving their business activities at large scale.
The diverse nature and scope has impacted on internal as well as external factors of
companies environment. These factors includes political factors, economical issues, government
rules, legal factors, natural facts, terrorist attacks, increasing modern trend, vastly change in
preferences or growth in population for developing countries. According to the diverse nature of
hotel Holiday Inn it describes the industry into some categories which are helpful in fulfilling the
needs and wants of customers and clients. These important categories are described as below:
 These companies are focused towards providing comfortable accommodation for living
such as hotel Holiday In.
 For attracting large number of customers, they provide extra facilities of restaurants, bars,
pubs, disc and many more other services.
 Mainly customers are attract towards cultural activities, so firms conduct various
programmes for entertaining their customers through highlighting the place of tradition.
Hotel Holiday Inn mainly concern for providing services in very effective manner through
implementing attractive ideas and tools for attracting their foreign as well as local customers.
Scope of hospitality industry:
According to the vast concept and complex nature of whole service industry develop day
by day. The overall turnover of hospitality industry contributes more than £22500 on per worker
annually income as compared with £30,500 per employee in the production and £49,000 in
wholesale sector. Day by day total turnover of company is raises through increasing their
services and products across the geographical boundaries due to providing services to millions of
clients. The hospitality industry is mainly concern on providing satisfactory services to their
customers in an appropriate manner (de Grosbois, 2012). Innovative ideas and thoughts are
helpful in increasing gross domestic products of nation that affects the overall service industry.
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1.2 Organisational structure of different organisation
Structure of industry is consist of policies, rules, regulations and environment of firm in
order to attempting duties and tasks in very efficient and effective manner (Gin Choi, Kwo and
Kim, 2013). Holiday Inn is focuses towards reducing work load from employees inn respect of
deducting stress and tension. They divide whole work into various categories,and assign different
work to small departments of groups to attaining organisational goals and objectives. The
organisational structure is helpful in distributing task into various departments in respect of
completing the work in given period of time. It plays an important role in every business
enterprise through their positive and reliable nature that provides help in developing overall
performance of employees and workers due to proper guidance of activities. Premier Inn is also a
very famous service industry which provides best and fast services to their customers in order to
give satisfaction. The major reasons of establishing organisational structure is described below:
 It helps in developing friendly environment for better utilisation of resources.
 It helpful in reducing conflicts and issues for facing the challenges.
 It helps in developing the performance of employees as well as organisation.
 The fast completion of work in assigned period of time.
 Implementing mutual understanding among each and every department.
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(Source: Organisational Structure 2017)
The above chart shows overall structure of cited organisation for smooth running of industry in
order to maximization of profit and growth (He, Li and Keung Lai, 2011). As per the given
structure hotel Holiday inn divide their task and work into various departments for completion of
work in given period of time. In organisational structure the work is assigned as per knowledge
and skills of an individual or group. Holiday Inn put their significant affords for proving services
to their clients and customers. The basic purpose of company is to work in well planned and
managed structure for avoiding conflicts and errors.
As per the structure of the above digram investor is an essential element in every business
organisation. General manager is head of the industry and management of firm is handled by the
general manager. The work is divided into different categories such as business, front house and
domestic managers as per their criteria of work. Business manager sub divide their groups into
restaurant chief, fitness chief manager and chief accountants. These all persons are responsible
for all activities related with business. Front house manager is sub divided into head receptionist
and head porter. They are taking care of all duties related with main office or front house.
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Domestic manager sub divided into head cleaner and head of maintenance. These group of
people are answerable for all activities related with cleanness and hygiene (Hertog, Gallouj and
Segers, 2011).
Structure of firm is categorised into some parts that are describes as below:
 Functional: This is important part of organisational structure, in this the top managers
and authorities are divided all work in various categories according to their specialist
knowledge and skills such as financial, HR, IT, marketing and operational. The company
divide people in different groups as per similar nature and talents. All the duties and tasks
are categorised as per specialisation and knowledge.
 Divisional: It consist of different groups for achieving a specified task in given period of
time. In this work has been classified according to the geographical area and segments for
attaining goals and objectives of firm in very less period of time.
 Matrix structure: In this work has been categorised into grids as per the nature of
activities for achievement of goals and maximizing profit.
1.3)Role of hospitality and professional bodies in hospitality industry
Hospitality industry play an essential role in overall performance of service industry. The
new and innovative tools and techniques are used by firms for better running of business.
Innovations is required in each and every firm for motivating employees in order to expand their
industry over various countries with emergence of themes and many unique services. Holiday
Inn is famous for its best services that are offered to their guests and clients. Hospitality play a
significant role in the performance of Holiday Inn, that are described as below:
 It try to provide best to best treatments to their patients for rendering satisfaction.
 They provide best facilities with high quality of products and services.
 They prepare best and effective outlooks and presentations for attracting large number of
clients.
 They develop various packages in which they provide accommodation and many various
services to their potential guests.
 They always concern about the health and safety measures (Janta, 2011).
The major purpose of service industry is to serve best services with advance features. They
always concern towards protecting their clients from issues and conflicts. The professional
bodies also play an important role in hospitality industry. These bodies are helpful in protecting
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the overall department. The major reason of implementing these professional bodies is to make
hospitality industry free from discrimination and exploitation through provide satisfaction to
their guests (Jones and et. al., 2016). Some important professional bodies are describes as below: Institute of hospitality: In this mangers are differentiate according to their specialisation.
This industry is based on the membership of various managers and top authority and up
coming leaders who believe in developing their business and hotel through establishment
of new ideas and techniques into proper action. British hospitality association: This industry is act as an non-government professional
bodies for representing British restaurant, clubs and hotels. It is one of the important
institute who provides a protection system for protecting interest of this department form
getting victim.
 British institution of innkeepers: This industry is helpful in providing authority related
with licensing to different retail organisations. It is based on activities related with charity
and their major purpose is to explore their function of charity across the world.
These professional bodies play a significant role as representative and provide protection from
get exploited.
The primary roles of service industry are described as under:
 It mainly focuses on rendering best quality services to their customers for spending their
vacations in a proper way.
 They adopt various innovative and effective ideas to getting the attention of large number
of clients and guests.
 They create offer system at the timing of holidays or vacations.
 They provide offers and services according to different occasion to their loyal customers.
TASK 2
2.1 staffing requirements of different hospitality industries
The hospitality industry offers a number of occupations are available at all levels. For this
different level jobs requires different skills. And the basic requirements for assessment are: Food service management: there are various programs which provides education
regarding food service management and hospitality (Kandampully, Zhang and Bilgihan,
2015). These programmes require an internship programme to provide experience in the
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relevant field. In addition to this training related to food planning, sanitation, accounting,
management and nutrition is also provided. Some organizations provide on the job
training programmes which includes training to run all the areas and day to day
operations. Managers play a role of directing, hiring and discipline workers and ensure
customer satisfaction with the service (King, Funk and Wilkins, 2011). Hotel and accommodation management: managers perform functions to provide quality
experience to guests. They direct the staff to perform efficiently in housekeeping, room
service, maintenance, marketing, front desk operations, and security. For this they require
coursework and degree program in relative fields. Adequate training is also provided by
the management for better functioning of staff. Food service staff: any hospitality sector is judged by its customers on the basis of the
food services provided by them. So it becomes necessary for the manager to appoint
efficient staff which includes cooks, servers, bartenders, hosts and hostesses. Some
restaurants provides instructions for proper serving techniques, sanitation procedures, and
policies of the establishment so that the hotel can create a benchmark in the market
related to its services. Housekeeping staff : the function of housekeeping staff is to keep guest accommodation
clean. The work of housekeeping staff is to fill room items again, make beds, clean
bathrooms, vacuum and sanitize the room training of which is generally provided on the
job.
 Travel agent : travel agents plays a vital role in the hospitality industries as they help in
planning customer's trips, destinations and entertainment activities before a trip and asks
the customers about their budget and interests for travelling. Most of the agents work
with the hotels, resorts etc. to offers promotions to customers and evaluate the quality to
gather information for their customers. Travel agent courses provide training in travel
regulations and systems (Line and Runyan, 2012).
In case of Holiday inn, it provides a range of club vacations, garden court, full service plaza
hotels, high rise, fill service hotels, pools at most locations for customers, room services,
exercise room, functional but comfortable rooms and appropriate training to the staff for efficient
functioning.
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2.2 The roles, responsibilities and qualification required for hospitality staff
Holiday Inn is most popular and luxurious hotel industry across the world. Company
mainly hire well educated and skilled people with attractive personality. Fire conduct an
effective recruitment and selection process for hire best among the various applicants. They
prepare a complex process of selecting employees for their work. It is not easy for well reputed
company to handle all activities of business due to their broad and complex concept (Mok,
Sparks and Kadampully, 2013). The requirement of staff in every sector is very essential. The
roles of staff member on hospitality industry described below: Achieving goals: The major role of staff member is to put their possible affords to
attaining organisation as well as personal goals. Holiday Inn hire well educated people in
their hotel for providing best services to their customers in order to provide satisfaction. Maximising profit: Employees play a significant role in maximising the profit for firm.
Staff is responsible for all activities that are take place in business firm. Hospitality adopt
various innovative ideas just for motivate their employees for better utilisation of
resources in order to increasing their margin of profit. Create friendly environment: The manager of firm is mainly focuses towards
establishing friendly environment for their employees just for increasing productivity.
Friendly environment is helpful in encouraging people for effective working. Maintain decorum: The basic purpose of every firm is to maintain decorum of work for
effective utilisation of human as well as other resources in an organisation in order to
increasing productivity.
The responsibilities of staff member is described as under:
 Major responsibility of employees are getting all attention of clients and provide products
and service in giving period of time.
 They need to prepare an effective strategy for attracting large number of customers.
 They focused towards rendering high quality services with more innovative and advance
features.
 They take recommendation from various clients to make improvement in their overall
performance (N. Torres and Kline, 2013).
 They promote their brand through various tools and techniques of advertising.
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Holiday Inn regularly conduct a training session to paying proper attention of their employees.
The training session helps an employee to develop their skill and knowledge. In this session
company provide proper guideline for achieving organisational goals and objective in very less
period of time. Company hire people who are having knowledge of more than one language
because of handling foreign clients (P. Crick and Spencer, 2011).
Hotel Holiday Inn develop an effective complex process of recruitment and selection.
The major purpose of company is to hire well skilled people in their organisation for attracting
large number of clients towards their firm in order to maximise their profit. They set a criteria for
hiring people in their firm. Staff play a role as a important representative of company, so it is
required for firm to develop an enhance the knowledge, skill and standard of staff member. For
capturing the attention of guests and clients they appoint best individual with expertise
knowledge. The [process of selection is done by the higher authority and managers who are
having significant knowledge and experience to judge an individual on the basis of cited criteria.
TASK 3
3.1Analysis of operational, managerial and legislative issues influence the industry
As an well reputed firm Holiday Inn is mainly focuses towards maximising profit through
providing best quality services to their potential customers. It is very tedious to run a successful
firm in an effective manner because there is a special need to cover all the aspects that directly or
indirectly impacted on the development and growth of firm. The nature of company is very
complex. Firm is mainly affected with operational, legislative and managerial issues. These
issues are describes as below:
Operational issues: The major purpose of every business organisation is to provide
quality goods and services to their customers, the firm is mainly focuses towards manufacturing
qualitative goods that met with actual requirements of customers at national and international
level. It covers by hiring well educated people in their firm through conducting an effective
procedure of recruitment and selection. Company start online marketing to promote their brand
and products.
Legislative issues: The government of country follows many roles and responsibilities
related with laws. Hospitality industry need to adopt laws just for protecting the interest of
clients as well as firm. According to this issue hotel Holiday Inn needs to acquiring licence form
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