Analysis of the Contemporary Hospitality Industry: Trends and Issues

This report provides an analysis of the contemporary hospitality industry, focusing on operational, managerial, and legislative issues. It examines challenges such as retention of key skill sets, food allergen regulations, the impact of small and medium-scale setups, and the emergence of technology. The report discusses the current image of the industry, emphasizing customer focus and the influence of social media. It also presents predictions for potential trends and developments, particularly in the hotel sector and food and beverage management, and analyzes the impact of these trends. The report references key academic sources and highlights the challenges and opportunities facing businesses like Intercontinental Hotel Group.

Contemporary
Hospitality
Industry
TASK 3 & TASK 4

3.1. Analyses operational, managerial and
legislative issues resulting from recent
developments
Challenges and risk are the factors which is faced by all the
organizations and industries. Hospitality industries also have to face
many issues and problems both rising and active.
To analyse these factors certain aspects are taken into
consideration they are:
 Retention of key skill sets
 Food allergens legislation and regulation
 Small and medium scale set up
 Technology emergence

Cont…
Retention of key skill sets-
 It is the most critical issues which
arises in hospitality industries and it is
the main concern in the organization..
Food allergens legislation and
regulation-
 With the development in the industry
for processed food and with expansion
in the quantity regarding international
trade that was associated with food
products, the international and
national regulatory administration with
respect to food regulation.

Cont…
Small and medium scale set up-
 This industry became the main concern
for big industries. Intercontinental Hotel
Group is facing high competition from
small hotels operating in UK.
Technology emergence-
 Hospitality sector is facing a rapid
technological advancement and all works
are based on internet. Intercontinental
Hotel Group has a dedicated portal for
booking rooms, taxi service, food orders
and many others.

3.2 Discuss the current image of
the hospitality industry
 The current image of the hospitality industry is
exclusive and entertaining place of work and different in
the extent of responsibilities that one can achieve
 This tough competition has also lifted the customer
expectations forcing the industry to raise the level of
services being provided.
 Customer focus and culture is an important role played
by the customer that is related to present image of the
industry.
 As social media is playing a major role in changing the
mindset of customers towards the hotels, increase
accessibility for customers and to change trends.

4.1 Present justified predictions for potential
trends and developments in hospitality
The hotel sector of the hospitality industry-
 When predictions are made in respect of future trends towards the hotel
sector of hospitality industry topmost priority is given to customer
 Other than this one more significant factor of future trend is connected
with real time marketing and providing materials on a constant process
that is considered as an important scenario towards hospitality industry.
Food and beverage management-
 To make predictions with respect to future trends in food and beverage
management there has been analysis in relation to changing clean
labels to the clear labels.
 Importance is given on constant attention with regard of home cooking
for creating effortlessness of consumers. In the era of modernization,
people are more advance as they get all the information from social
media.

4.2 Produce an impact analysis for
the predicted trends and
developments
 There is large impact on the existing business and new
business by current rends such as street food, authenticity,
fusion cooking and many others as well.
 It is very important to analysis the impact before starting any
business Intercontinental Hotel Group is also facing a great
impact due to change in current trends.
 As many hotels have started giving high accommodation
services with food facility also in a well manner.
 Hospitality industry is facing challenges by small and medium
scale sectors as well as from present trends.

References
 Bharwani and Jauhari, 2013. An exploratory study of
competencies required to co-create memorable customer
experiences in the hospitality industry. International Journal of
Contemporary Hospitality Management, 25(6), pp.823-843.
 Legrand, Chen and Sloan, 2013. Sustainability in the Hospitality
Industry 2nd Ed: Principles of Sustainable Operations. Routledge.
 Brotherton, 2012. International Hospitality Industry. Routledge.
 Ryu, Han and Jang, 2010. Relationships among hedonic and
utilitarian values, satisfaction and behavioral intentions in the
fast-casual restaurant industry. International Journal of
Contemporary Hospitality Management, 22(3), pp.416-432.

Thank you