Analysis of Contemporary Hospitality Industry: Trends and Management

This report offers a comprehensive analysis of the contemporary hospitality industry, encompassing its scope, scale, and diversity from a global perspective. It compares the management structures of different hospitality organizations, including hotel industries Hotel and Marriott Hotel, highlighting their strengths and approaches. The report examines the roles of professional bodies like the British Hospitality Association and Springboard UK, and assesses developing trends in staff demand and supply. It also discusses the required skills and qualifications for hospitality personnel, recent developments affecting the industry in legal, operational, and management areas, and potential future trends. The report analyzes the impact of predicted trends and provides insights into innovative and creative strategies for the industry's development. Furthermore, the report explores methods of assessing supply and demand for hospitality staff in the UK, and improvements proposed to enhance success in hospitality skills and qualifications.

Contemporary Hospitality

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1- Scope, scale and diversity of the hospitality industry with a global perspective............1
1.2 - Comparing the management structure of two organisations..........................................2
M 1..........................................................................................................................................3
1.3 Professional bodies in hospitality industries....................................................................3
TASK 2............................................................................................................................................4
2.1 Discuss developing trends in the demand and supply for hospitality staffs and
how the industry attempts to meet the staffing requirement.................................................4
M2. Assess methods and techniques applied in assessing the
supply and demand for hospitality staff in the UK................................................................4
2.2 Outline roles and responsibilities of the hospitality staff and discuss the skills and
qualifications requirement for the personnel.........................................................................5
D1.Discuss improvements that are been proposed against characteristics for success in
relation of hospitality skills and qualifications.......................................................................5
TASK 3............................................................................................................................................6
3.1 Analyse recent developments affecting hospitality industry in the areas of legal, operations
and management.....................................................................................................................6
3.2 Discuss the current situation of Hospitality industry......................................................7
M3 Appropriate structure and approach to development the hospitality industry.................7
TASK 4 ...........................................................................................................................................8
4.1 Recent trends and developments in Hospitality sector using justified predictions..........8
In hospitality...........................................................................................................................8
D2 Justification of trends and developments in hospitality sector.........................................8
4.2 Produce an impact analysis for the predicted trends........................................................8
D3 Innovation and creative thoughts helps to carrying predicted trends...............................9
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................9

INTRODUCTION
Corporate hospitality sectors are those who entertains the customers and provide them
better with better experience. hotel industries Hotels are working in hospitality industry and
provides many benefits to their customers. Their main aim is to make customer satisfied. This
report includes the discussing of scope, scale and diversity of the hospitality industry with a
global perspective. Management structure of different hospitality organisation are explained.
Roles of professional bodies and hospitality related organisations such as the institute of
hospitality are examined and assessed (Radojevic, Stanisic and Stanic, 2015). Emerging trends in
the demand and supply for hospitality staffs are assessed and industry attempts to meet the
staffing requirements are discussed. Based on the roles and responsibilities of the hospitality staff
requirement of skills and qualifications for the personnel are discussed. Recent developments
affecting the hospitality industry in legal areas are analysed. Overall image of the organisation is
shown. Present potential trends of this sector are justified. Impact analysis for the predicted
trends in the organisation is carried out or produced.
TASK 1
1.1- Scope, scale and diversity of the hospitality industry with a global perspective.
Scope- There is very high scope for this sector because nowadays there are many people who
wants to travel and enjoy different types of experiences. That's why this sector have high
scope to grow in the future. hotel industries Hotels are very well established in this filed
because of which their scope become very high. They are very popular and reputed among
their customers which makes therm gain some competitive advantage. They work very hard
for making experience better for their customers while they stay. The cited organisation is
globally active and have scope to grow more in the future.
Scale- Present scale of hotel industries Hotel is very big because they are established in wide
range of countries. It has around 570 Hotels in whole of the world. They had made their
presence in many countries and made their all the customer satisfied. Their scale is very
high and is likely grow more in the near future. They are very globally active and many
tourist's comes to their hotel to gain some benefits and better experience while their stay.

Diversity- hotel industries Hotels are diversified from their competitors in various ways. They
provide many facilities and benefits to their customers which other hospitality sectors are
not giving. They provide wireless communication system to customers through which they
can communicate with them. They also give packages for family. All in all they want make
better experience for their customers (Litvin, Goldsmith and Pan, 2017). These services are
provided at its all global branches and in accordance with the demands of the customers. It
makes them more popular at the global level.
1.2 - Comparing the management structure of two organisations.
Management structure of hotel industries Hotel
 This structure of the organisation is wide because of the various levels of different
activities.
 At the top most level management the members of the organisation are told about various
benefits of working in the hospitality sectors. They motivate employees and makes them
aware about the large scope of this sector.
 On the next level there are members who tries to understand the demand and needs of
young generation. It works in the direction of making young people satisfied.
 There is a committee which is made the handle the global transactions. They handle the
problems of branches which are situated in foreign countries.
 Development managers handles the developing activities of the company. They find the
ways by which the company can become more developed.
 Financial management of the cited hotel see the finance stability (Gursoy and Sandstrom,
2016). It makes them to approve various activities which are to be done in their business
operations.
 Social responsibilities' management fulfils all the responsibilities which are required to be
done by them. They provide health care services to those who are not able to afford them.
Management structure of Marriott Hotel
 Marriott hotel is same as hotel industries Hotel but they are held at high level.
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 One department in the hotel manages the promotional activities. It is necessary to attract
more customers towards them.
 Other management structures are operational, functional, financial etc.
Their both management structures are same but level of work is different.
M 1
Management structure which has been applied in the cited hotel is very good and
approach to them is done in efficient manner. This will make the organisation grow more and
gain some competitive advantages.
1.3 Professional bodies in hospitality industries.
There are many professional bodies which create values in the hospitality industries.
According to this assignment it explains the role of the professional bodies in hospitality
industries(Radojevic, Stanisic and Stanic, 2015). It also explains the working of professional
bodies in the UK. Like the first British professional body is Hospitality association, Institute of
Hospitality and British institute of innkeepers. There are Four roles of hospitality related
organisation and professional bodies.
Work with the leader gives the power to implement the work in more proper way.
Also, plays a role to give training and certify their training programs.
Also, helps in opportunity growth and information.
British Hospitality Association
British Hospitality Association is famous for leading businesses in United Kingdom and
hospitality industry(Taheri, Rahimi and Okumus, 2018.). They serve 46,500 private
establishments. The main aim of (BHA) is to promote the interest of business operators brand,
owners, image of hotels. They also support the restaurants and food services, clubs, cafes etc.
this professional body shapes the future of hospitality industries. It gives sustainable growth and
helps to provide new job for the unemployed persons.
Spring Board UK
It is the very supportive charitable organisation Which gives help to young youth to
achieve their goals. Helps peoples to find the new jobs, promote hospitality and tourism
industries. Also, they provide trainings as well.
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Hospitality industries are very fast growing sector. And a million of the people working
in this sector and earn good amount of money. Many professional bodies helps to promote and
certifying activities. It gives support to create new plans and development ideas to hospitality
and tourism sector. Some of these are British Hospitality association and Springboard which
gives various facilities and benefits to grow the business(Okumus, 2014).
TASK 2
2.1 Discuss developing trends in the demand and supply for hospitality staffs and
how the industry attempts to meet the staffing requirement
The requirement of staff is much needed in hospitality industry. hotel industries hotel
identifies need of staffing so that guests in the hotel may be satisfied in effective manner. Work
force is much needed requirement of hotel to flourish in the sector (Yang, Cheung and Fang,
2015). The skills are required and as such demand of better chefs are missing in the hotel which
is a serious issue to its effective functioning. Shortage of chefs to cook food is major issue which
should be resolved by hospitality so that it may conquer its goals. Another factor that meet the
staffing requirement is that there is no housekeeping staff in the hotel. Housekeeping workers
needs to hired so that hotel industries hotel may satisfy guests in better way.
Staffing requirement is met by hotel industries hotel by hiring and selecting employees
who can meet the goals of organisation in effectual way. It hires employees on the basis of skills
and abilities and qualification of hotel management so that selected employee may be able to
fulfil objectives of hotel in the best possible way. It meets its requirements by analysing
individual's skills which are needed to successfully accomplishment of assigned task. HR has a
role to select employee on the basis of his skills which are required to complete task.
M2. Assess methods and techniques applied in assessing the
supply and demand for hospitality staff in the UK.
1. Comparative advantage-
The service in hotel industries hotel is becoming revenue generating one as it satisfies
needs of customers in effective way (Bilgihan and et.al, 2014). As such, comparative advantage
technique is useful for hotel as it is providing unique services like banquet for conference, for
wedding etc. It is providing more enhanced services to guests as compared to its rivals.
2. Operation technique-
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hotel industries hotel is able to satisfy labour policies and as a result, operation
department is flourishing with adequate efficiency. It helps in providing effective services to
customers and enhancing their satisfaction.
2.2 Outline roles and responsibilities of the hospitality staff and discuss the skills and
qualifications requirement for the personnel
The roles and responsibilities of supervisor is to train new workers, order and manage the
inventory. The supervisor must be able to train workers which are hired recently in hotel
industries so that they provide more productivity to organisation and tasks may be finished in the
best possible way (Steele and et.al, 2015.). Training is required to minimise errors and mistakes
so that employee may be able to accomplish work within stipulated time. Also, he has
responsibility to manage inventory so that hotel may not face any issue in imparting services to
customers. As such, he should have good communication skills so that he may provide better
training to employees.
Manager possess role of maintaining quality standards of hotel, motivate and hire staff.
He should be able to meet quality of food and other facilities so that guests are overwhelmed
with the services provided by hotel. This will satisfy customers in effectual manner and as such,
dignity and reputation of hotel industries hotel may be maximised. The manager must possess
communication and administrative skills so that he may manage all the requirements of
departments in that manner by which divisions will provide facilities to guests in effective way.
D1.Discuss improvements that are been proposed against characteristics for success in relation of
hospitality skills and qualifications.
1. Commitment-
The task of hotel is to provide customer satisfaction in that way which enhances its
profits too much extent (Ku and Kegels, 2014). Commitment is required so that customers may
be kept happy and as such, improvement in commitment by hotel industries hotel may be made
in effective manner.
2. Teamwork-
Success of hotel depends upon its team members that how well they are coordinated with
each other to provide customer satisfaction and how they are fulfilling their roles in effectual
way.
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TASK 3
3.1 Analyse recent developments affecting hospitality industry in the areas of legal, operations
and management
Hospitality industries facing many problems and issues in today's time. hotel industries
Hotel also may face the big issues to handle the situations(Law, Buhalis and Cobanoglu, 2014).
There are lot of managerial legal and operational issues. Operating issues are related to standard
operating, Food and safety, employee satisfaction, flexible working, socio economic issues,
employee recruitment and retention problems, e-commerce etc. on the other side some
managerial issues which creates another issues for the hotel industries like, in international
aspects, marketing considerations, education and training and development, media issues.
Managerial accommodation is the biggest issue in hospitality sector. It is difficult
to identify the key players of the industry. On the other hand there are many leading brands are
running in the market which creates heavy competition. hotel industries needs to identify the key
players strategies and try to beat them. It helps to accomplish the business objectives in effective
manner. Furthermore, hotel industries needs to provide good accommodation services to attract
more new customers. For that hotel industries needs to modify their strategies according to the
customer needs.
Another issue is related to the operations. This issue is necessary to be taken into
consideration to improve the performance level more effectively(Pizam et.al, 2016). In this
segments most of the problems are facing in terms of employee expectations. They always want
quality of accommodation facilities by the hotels. Staff and employees of the hotel industries
needs to understand the needs and wants of the customers, for that employees needs good
training session and smooth operation of an organisation. Employees has many expectations and
hope with the administration, that they give good compensation and facilities. These all factors
affects the operational activities of the organisation. For having smooth operation functioning.
hotel industries needs to give flexible working hours, good communication, career opportunities
to the employees, so that they give more dedication towards the work.
Another big issue is related to the Legal segment. In this issue hotel industries may facing
the issues if they not follow proper instructions given by government(Ali et.al, 2017). It may be
not paying substantial legal fees or any other important laws related to the Food and Safety.
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3.2 Discuss the current situation of Hospitality industry
Hospitality sector is one of the famous sector in the industries. This sector provides
various leisure, accommodation and food beverages facilities. It includes many types of other
business like bars, hotels, restaurants and all the other hospitality services. In 2010 the number of
visitors are reduced by 20.2% as compare to 2009 in UK according to the governments of travel
and tourism(Kandampully, Zhang and Bilgihan, 2015 ). And also trips from Europe decrease by
7.8% to 1.71 million. These facts are published by overseas travel and tourism each month of
quarter year. According to the survey visitors to the UK is dropped 2,315,000 to 2,150,000
decrease by 7%.
In today's time hotel industries Hotel is attracting more new customers towards their
accommodation services. They provide luxurious room facilities accommodation and food and
beverages as well. Along with that they have best qualified employees and staff to attend the
guests. Overall its situation is very growing and good to earn maximum profit(Leung, Xue and
Bai, 2015).
M3 Appropriate structure and approach to development the hospitality industry
To improvise the management activities in hospitality and their business structure.
Hospitality industry have set of structure. Like it has General manager, Assistant manager,
Functional Groups(Law, et.al, 2015). Functional group includes Housekeeping, good and
beverages, Front desk, Administrative Groups. This structure are helps to analyse the recent
affecting factors the hospitality industries. These all departments are liable to give best services
so that customers feel; satisfied and happy. '
Digital technologies are the most important and trendy business strategy which
affects business positively. Digital technologies are very helpful to analyse the potential
customers needs and wants. It also helps to identify the company image in the market. Like SEO,
SME, PPC. These are some tools of Digital technologies which gives maximum profit. Like
(SEO) search engine optimization this tool will give the data about the visitors who checking the
company sites in per day. These are the terms which helps company to grow in competitive
market.
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TASK 4
4.1 Recent trends and developments in Hospitality sector using justified predictions.
In hospitality
In hospitality sector trends and patterns are has been change. There are many changes
occurred from past few years. In last 20 years there have been changes in accommodation
facilities, food and Beverages quality has been changed. Overall, times is changed now
customers spend huge amount of money in their holidays and get luxurious services. Like one
innovation helps to reduce the fuel by introducing budget airlines it helps to give more flexibility
to travel from one region to another. Another changes are budget hotels have provides cheaper
accommodation facilities and other services. Adding to that most innovative changes are done
with the help of online services which helps customers to book rooms and all services online in
advance. This strategy of innovation attracts more customers which helps to earn more profit. On
the other side guests take all the needed information regarding hotel fairs and their services
without going anywhere. Adding to that to give more services big hotels also merge with the
other organisations to provides more new other services as well(Campopiano, et.al, 2016).
Overall new strategies helps more to expand the business growth and gives more
customer satisfaction. Hospitality sector provide different facilities to their clients as discussed
below:
 Accommodation facilities: Hospitality sector is famous for accommodation, provide
various variety in rooms like single, double rooms according to the client requirement.
 Food and beverages: another services of Hotel is to give more quality of food and
beverage to their customers. High class hotels gives this services to their guest inside the
hotels. So that client does not face any trouble during the time.
 Luxurious services: they provide prime quality services, to give more flexibility to the
clients like gym, spa, swimming pool facility and many more. These attractive services
attract clients towards them.
 Online services: Hotels also give their all information on their websites, to provide more
flexibility to the customers. Through online services they give facility to book rooms
according to their choices.
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D2 Justification of trends and developments in hospitality sector
New services which was concludes in above lines. These new changes helps in many
ways. It gives new customers and profit revenue by which hotel industries Hotel invest into some
other services. These new changes are done on the basis of customer needs and wants.
4.2 Produce an impact analysis for the predicted trends
Hospitality industry is the sector in which huge profit is involved and so on. Big branded
hotels keep earning huge and huge profit by given luxurious accommodation facilities to the
customer. There are many key factors and new strategies by which hotel industries may increase
their services in more effective ways. Like Good Design Goes Mainstream it is something to
create new design and infrastructure adding some more luxurious services which attract new
customers. On the other side hotel industries also add some more services so that customer feel
great experience and wants to come again. Adding to that they may add some more loyalty
services so that it enhance the customer faith and trust towards the hotel industries
Hotel(Supanti, Butcher and Fredline, 2015).
On the basis of current trends hospitality sector has been changed. It involves high
pressure of competitions, to overcome from these impacts these sectors' improve their services
and techniques to compete with other rival companies. Customers are very dynamic in nature
their needs and wants are unpredictable. To give best services through which customers get
attract towards the business. On the other side external environment also create some hurdles in
terms of changing in prices and policies. To overcome from this facts Hospitality industries
needs to adopt new business plans to retain the customers.
D3 Innovation and creative thoughts helps to carrying predicted trends.
Innovation is the tool which is very essential to maintain the brand image in the market.
Innovation and creative ideas gives new services and product strategies which helps to grow the
market image. Innovation process helps to implement the predicted trends in effective manner.
Creative services gives new opportunities and business growth. It helps to accomplish the overall
objective of the hotel industries Hotel(Seilov, 2015).
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CONCLUSION
From the above file it was concludes that current structure of hospitality industry and its
scope diversity as well. It helps to understand more new other information regarding hotel
industries Hotel. It also concludes the professional bodies which helps hospitality industries to
grow in other aspects. Adding to that it explains about the current position and strategies of
hospitality industries. It helps to make new ideas and innovative services for the customers.
Overall hotel industries needs to work more to maintain its position in the market, and create
more competitive market.
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