Comprehensive Analysis of the Contemporary Hospitality Industry Trends

This report provides a comprehensive analysis of the contemporary hospitality industry, examining its key aspects and trends. It begins with an introduction to the industry and its significance, followed by a PESTEL analysis that explores the political, economic, social, technological, environmental, and legal factors affecting businesses like InterContinental and Hilton Hotels. A SWOT analysis is then presented, evaluating the strengths, weaknesses, opportunities, and threats within the hospitality sector. The report further delves into current and potential trends, such as internet services, tech explosions, tracking facilities, and direct booking, which are reshaping the industry. The conclusion summarizes the key findings, emphasizing the importance of adapting to trends and leveraging opportunities for long-term sustainability. References from academic journals are also included to support the analysis.

Contemporay
Hospitality
Industry

Table of Content
 Introduction
 PESTEL Analysis of hospitality industry
 SWOT analysis for hospitality business
 Current and potential trend in hospitality industry
 Conclusion
 Rerefences

Introduction
In modern era, hospitality industry is one of the fastest
growing industry in over the world which directly
contribute in satisfying customers needs and demand.
Mainly includes different services like transportation,
lodging and travel & tourism that are served to large
number of customers as per daily basis.

PESTEL Analysis of hospitality industry
For attaining success in market place, it is important for
business organization to effectively analysis external
environment as it directly impact on entire activities of
the company in both positive and negative manner.

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Political factors: The UK government policies includes
various aspects that affect the overall performance of the
company at market place. This is required to be abide by
InterContinental Hotel
In context with Hilton

Economical factor: This factor is also an important which
is related with Economic Cycles in which the
performance of InterContinental Hotel is nearly related to
the economic performance of the UK.
Hilton is required to considerd to look in economic factor
like taxes related isssue if they fail to do so they may face
legal charges.

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Social factor: This factor is related with customers
preferences, belief and values of that directly affects
overall performance of the company at market place. The
social factor is required for the Intercontintal hotel
If Hilton hotel does not care about the values or belief of
customer, that will create wrong imperssion of Hilton on
the minds of customers.

Technological factor: It is one of the important factor for
hospitality industry as they adopt advance and latest
technologies for competing the task in systematic manner.

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Environmental factor: This factor is also play a vital role in
enhancing brand image of the company. As Environmental
factors are related with priorities of product innovation within
the organization. Thus this factor is required to be considerd by
Intercontintal hotel.
Hilton hotel are required to perform there function and take care
that they do not produce much waste as to reduce risk elements
.

Legal factor: It is related with laws and regulations that set
by government of a particular country. In this company is
responsible to follow all the set lows related with
operations and customers as well. This required to be
consider by Intercotinetal hotel.
If Hilton hotel do not follow legal law and legislations then
they may face legal problems.

SWOT analysis for hospitality business.
It is important for every business organisation who operate
their activities in hospitality industry is to analysis their
actual performance at market place. This will help in
making business activities more effective and at the same
time also enhance the chances of attaining success at
market.

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Strength Weaknesses
 InterContinental Hotel focus on
customers experience and their
relationship that may improve positive
brand image.
 Company use Occasion wise brand
portfolio.
 Strong digital outlook and
implementation is also a strength of this
company.
 The main weakness of this hotel is poor
information security system within the
market.
 Company does not have economic hotel
brand.