Contemporary Hospitality Industry: PESTLE, SWOT, and Trend Analysis

This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on the application of PESTLE and SWOT frameworks to understand the industry's environment, strengths, weaknesses, opportunities, and threats. The report explores current and potential trends within the hospitality sector, including the need for seamless technology, sustainability rules, and new roles for staff. It also examines guest experience, technological advancements, and global networking as critical factors. The analysis uses Hilton Hotel as a case study to illustrate the practical implications of these trends and analyses. The report concludes with a summary of key findings and recommendations for the industry's future development.

Contemporary Hospitality Industry
Task 3 and 4

Introduction
 The concept of hospitality industry is very wide and it can be defined by the
standard industrial classification which was established in the year of 1948 in
UK.
 Generally it identifies that hospitality industry offer several kind of meals,
refreshment, accommodation and drinks as well.
 On the other side it can defines as the hotel or kind of business which always
provides short-term and transitional with food.

PESTLE analysis
 Political factor: This is the very attractive factor
of every industry because it influence the large
number of people in an effective manner.
 In reference to the hospitality industry this factor
affects people as well as tourist both.

Economical factor
 These factors are the combination of different policies, tax, exchange
rates, interest rate and sop on.
 On the basis of these factors hospitality industry can get affected by
several issues like higher demand of tourist and people that influence
company's hotel's policies and business in a negative way.

Continue…
 Hilton hotel also faced some financial and global
economic issues so that they applied different
kind of tax and policies on their business rules
effectively.

Social factor
 According to this factor, it affects other people positively but some times
changes in the economy can influence tourist people negatively.
 It includes in the different type of culture, values, norms.

Continue…
It includes in the different type of
culture, values, norms.

Technological factor
 In the advancement of technologies people are highly aware about
different technologies so they also aspect from hospitality industry that
they should also facilitate several technologies term in the hotel rooms.

Continue…
 These factors are useful for people or
tourist both and impact positively.

Legal factor
 These factors are involved in in the different kind of laws and legislation
in which any organisation need to follow that to increase their future
growth within the market positively.

Continue…
 With the help of this they can grab overall
job opportunities within the hospitality
sector and able to achieve their
objectives.

Environmental factor
 It is very effective factor which helps an organisation to increase their
profitability in a proper way.
 But some times it is not easy to adopt all the laws and rules so that
company has to face few issues within the workplace.