External Factors and Trends in Hospitality Industry Report

This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on the Sheraton Grand London Park Lane hotel. It begins with an introduction highlighting the industry's significance and its contribution to various economies. The report then delves into the external factors impacting the industry, utilizing the PESTLE framework to assess political, economic, social, technological, legal, and environmental influences. A SWOT analysis evaluates the hotel's strengths, weaknesses, opportunities, and threats. The report further examines current and potential trends, such as changing consumer lifestyles, sustainability, and the impact of digital revolution. The analysis discusses how these trends affect the hospitality sector and the Sheraton Grand London Park Lane, concluding with a summary of the key findings and implications for the industry's future. The report also includes a list of references for further reading.