Contemporary Hospitality Industry: Marriott and WA PILA Report

This report offers a comprehensive analysis of the contemporary hospitality industry, focusing on two key players: Marriott and WA PILA. The report begins with an introduction to the industry's growth and customer satisfaction. It then proceeds to a detailed PESTLE analysis, examining political, economic, social, technological, legal, and environmental factors affecting Marriott and WA PILA. Following the PESTLE analysis, the report presents a SWOT analysis, identifying strengths, weaknesses, opportunities, and threats for both companies. The report also discusses current trends in the hospitality sector, such as globalization. The conclusion summarizes the key findings, emphasizing the industry's economic impact, employment opportunities, and cultural diversity. References to relevant academic sources are provided to support the analysis.

CONTEMPORARY HOSPITALITY
INDUSTRY

Introduction
• In the current world hospitality industry emerged as an fastest growing sector in
the world that regularly keeps on increasing their growth rate while satisfying
customers needs on simultaneous manner. The present PPT covers PESTLE and
SWOT analysis of Marriott and WA PILA.

PESTLE ANALYSIS
• PESTLE analysis is conducted by an
organisation to effectively evaluate their
strength opportunities and weakness in
context with micro environment as these are
uncontrollable factors. PESTLE analysis of
Marriott Hotel is conducted below:

Political factor
• It has been seen that UK have economic stability that helps organisations to
perform their operations with consistent policies and strategies.
• Alongside Hilton may encounter with situations like political instability,
International relations that made towards affecting their goodwill and market
position.
• While, WA PILA face through the issue which is related to political instability,
that lead towards hampering brand image of company.

Economic factors
• United Kingdom has strong economic presence that helps them to Foster their
organisational growth in best effective and innovative way. With the help of UK
economic factors Marriott can able to increase the sales while ensuring high rate
of profit.
• WA PILA faces risk that is linked with its sustanability, inflation along with
fluctuations in rate of currency.

Social factor
• This factor in PESTLE includes Trends and values, customer behaviour and
Lifestyle. Marriott a multinational organisations perform their operations in
hospitality industry.
• It is required to undertake customer’s behaviour of UK and provide their services
by measuring their values.
• In this WA PILA faces threat of rivals that may can have latest trend as before
company. This may lead towards decrease in their productivity and profitability.

Technological factor
• In this modern scenario technology is changing with Rapid rate and is adopted in
hospitality Industries with fast phase. Thus, Hilton in order to increase their
market effectiveness and provide services to customers in flexible manner.
• Advancement are required to implement with innovative techniques in their
premise such as offering facilities of automatic check in and check out.
• WA PILA faces risk to adopt new and advanced technology in a short span of
time as it require large amount of fund.

Legal factor
• Legal factor include laws and legislations which are linked with safety and health
of customers and staff.
• This factor is required by Marriott to effectively undertake as to prevent
organisations to fall in any penalty and fines by government. As this may leads
hotel towards hampering their brand image in marketplace.
• Indulgence in number of illegal and misleading acts can create bad and negative
image for WA PILA that may decrease their global image.

Environmental factors
• This factor mainly includes environment protection policies as these are linked
with tourist attractions. Marriott must take care that there operations will not
harm community and environment.
• It effectively helps them to increase their recognition along with brand image.
• By not following environmental laws may lead WA PILA to face number of
governmental obstacles that may decrease smooth process of their functioning

SWOT ANALYSIS
• SWOT analysis is undertaken by an
organisation to effectively identify
their strength and weakness along with
threat and opportunities with the help
of which they can frame strategies in
best effective manner as to experience
more growth.

Implication of current trends within hospitality sector
• Major trend which has been observed in this industry is globalisation, in which
Marriot can share their resources, Technology and Labour force with numerous
Nations with a motive to be more viable.
• This also helps them to increase organisational effectiveness while measuring
culture diversity.

Conclusion
• As per above-mentioned report it has been concluded that, hospitality currently is one of
the emerging sector that lead towards boosting a country economic in an effective way.
• This industry not only helps in satisfying customers need in best effective manner but it
also lead high rate of employment opportunities along with bringing culture diversity that
helps in framing smooth International relationships.