Report: Contemporary Hospitality Industry and Hilton Hotel Analysis

This report provides an in-depth analysis of the contemporary hospitality industry, using the Hilton Hotel as a case study. It begins with an introduction to the industry, encompassing restaurants, lodging, and other related fields. The report evaluates the impact of various external factors, including political, economic, social, technological, legal, and environmental influences. A SWOT analysis of Hilton is presented, highlighting its strengths, weaknesses, opportunities, and threats. The report then examines factors impacting supply and demand, considering individual and economic influences. Current and potential trends in the hospitality industry are evaluated, with a focus on digitalization and technological advancements. The response and ability of the Hilton Hotel to adapt to these trends are also assessed, concluding with an overview of the industry's significance and future prospects.

THE
CONTEMPORAR
Y HOSPITALITY
INDUSTRY

INTRODUCTION
■ Contemporary hospitality industry
consists of wide category of fields among
service industry which can includes the
restaurant, lodging, theme parks, cruise
lines, transportation, and many other
additional things which are included in
the hospitality industry.
■ Hotel Hilton was established by Conrad
Hilton. There are 586 hotel & resorts
properties which contains 215,623 rooms
across the 85 countries and territories
among 6 continents.

– Political Factors-
■ Political stability is necessarily required by
any industries and it can be applicable to the
hotel industry.
■ Economic Factors-
■ Due to the Brexit situation hospitality
industry has adversely affected as the value of
pound has been declined significantly.
■ Social Factors-
■ Hotel Hilton targets the market which
includes everyday travellers of particular
business, family holiday, business area of
convention and leisure travellers
Evaluation of the impact of
external factors

Continue.
■ Technological Factors-
■ The customer experience is very vital in the hospitality
industries. The hotel Hilton has formed global benchmark for the
customer experience.
■ Legal Factors-
■ Hotel Hilton performance can be impacted by the legal factors
and this could also include any jurisdiction in UK which can affect
hotel in many ways.
■ Environmental Factors-
■ Hotel Hilton aims at rendering quality services to their
customers and committed with the sustainable development.

SWOT Analysis
■ Strength-
■ Hotel Hilton is having the strong
history of business along with good
leadership experience. They also had the
successful loyalty program.
■ Weaknesses-
■ The company is facing from high
level of debts which is the major risk to
the company. The hotel doesn't promote
themselves by various modes which can
be helpful for company in gaining huge
customer's attraction to the company.

Continue.
■ Opportunities-
■ Hotel Hilton has a high potential for
emerging markets. They can create
and develop
innovation in the customer services.
■ Threats-
■ Hotel Hilton has threat from its
competitors and day by day it is
increasing as the hospitality industry is
getting more wide and expanding all over
the world.

Analyzation of factors which impact on
supply and demand of products and
services -
■ Individual Factors-
■ This factors include the age, gender, religion, income and
employment, family influence, nature of family all factors affect the
hospitality industry in broad way.
■ Economic Factors-
■ The factor consists of costing factor which are related within
the hospitality industry. This includes the costing of the travel it will be
high then less number of people will be visit the country.

Evaluation of implications of
current and potential trend
■ Current Trend in hospitality industry-
■ The hospitality industry is following the digitalized experience
for guest so that the hoteliers can manage and control the services
which is being provided to the customers and with the help of
Application many guests aspects of guest cycle and experiences.
■ Potential Future Trend in hospitality industry-
■ The future trend in the hospitality industry will be the
digitalization in the industry. This could include the use of Robots,
artificial intelligence & chatbots, Big data, Virtual reality, Internet of
things (IOT)

Evaluating the response and
ability of the hotel Hilton
■ Current Trend-
■ The current trend in the hotel which is being followed by the
Hotel Hilton are they manage and control the guest experience with
their application and they provide the time to time services to their
customer.
■ Future Trend-
■ The hotel Hilton is moving forward towards the digitalization
and including various technologies in their hotel services so that the
guest and visitors can enjoy the awesome facilities which is being
rendered by the hotel industry.

CONCLUSION
■ From the above study it is concluded that contemporary hospitality
industry plays a major role in the growth and development of hotels,
restaurants etc., various field among the hospitality industry. This all
could be served as the major companies which are functioning for
providing the better services to the visitors of hotels and restaurants.
With the help of internal and external factors this companies under
the hospitality industry they can optimize all the factors which can
affect their bushiness widely and thus further they can work on that
so that they can be fruitful for the growth of the businesses which can
be helpful in raising revenue.