Analysis of the Contemporary Hospitality Industry: Intercontinental

This report provides a comprehensive analysis of the contemporary hospitality industry, with a specific focus on Intercontinental Hotels. It begins with an introduction to the industry and then proceeds to conduct a PESTLE analysis, examining the political, economic, social, technological, environmental, and legal factors impacting the business. A SWOT analysis is also included, identifying the strengths, weaknesses, opportunities, and threats faced by Intercontinental Hotels and Travelodge. The report further explores current and future trends in the hospitality sector, such as the adoption of technology and the increasing number of international visitors. The impacts on demand and supply are discussed and the report concludes with a summary of the key findings and references.

Contemporary
Hospitality Industry

Table of Content
Introduction
PESTLE Analysis
SWOT Analysis
Hospitality Trends
Conclusion
References

INTRODUCTION
Hospitality industry is essential for an economy in order to accommodate the
guests and travellers of other countries for ensuring their good experience
and satisfaction. The hospitality industry consist of different businesses such
as pubs, hotels, restaurants etc. which are formed for providing different
services and facilities to the customers. Hospitality industry also works with
travel industry in order to provide combined services and facilities. Taken
firm for this assessment is the Intercontinental hotels which is a hotel chain
based in Denham, UK.

PESTLE Analysis
PESTLE is a strategic planning method through which an
organisation predict the market environment before
entering in other country. This task cover PESTLE
analysis of travel-lodge

Political factor
Intercontinental hotel- It is the other successful organisation that is operating
their business in hospitality industry. In context of UK there are favourable
market condition for industry which determines that they develop flexible
policy for tourist.
Travel lodge- The management of travel-lodge created an effective policy
statement which emerge to maintain the privacy of their customers. The
political factor include all the rules, regulations,policy that are formulated by
ruling government of country

Economical
Intercontinental hotel- After Brexit the economic condition of UK are not
stable therefore it is essential for intercontinental to formulate effective
strategy in order to sustain themselves in tough market condition. Example-
Different offers are developed by management of Intercontinental to gain
loyalty of customers.
Travel lodge- Under this factor all the policies that are related with interest
and inflation rate are included under economic condition of country. For
organisational growth it work as strength because they origin their business in
developed country like UK which has stable economy.

Social
Intercontinental- For both organisation intercontinental and travel-lodge they
both provide hospitality services to customers. So it is essential for them to
organise different CSR activities due to which they generate trust among
customers and loyalty towards their hotel.
Travel lodge- It is considered as socially accepted organisation as they
provide effective services to their customers. Along with management of
company is aware that they their services is accepted only when they
perform their activity as per culture of organisation.

Technological
Intercontinental- Group of Intercontinental hotels adopts innovation to
perform their operations that helps them to complete their services quickly.
Along with these it also helps them to bring innovation for their products.
Travel lodge- This factor represent or pertain the technology that bring
innovation in the performance of company. It helps the Travel-lodge as
through this they analysis different factors which define if company
implement this technology then it is favourable for the organisation or not

Environmental
Intercontinental- In past few years all global world is aware about
environmental safety which determines that environment plays crucial role for
an organisation. It directly impacts on operations and activities like NGO,
environment regulations on hospitality business.
Travel lodge- The environment factors all surroundings that impact on
business and its activities. This aspect is essential and crucial for certain
business which also includes travel-lodge because travellers wants to visit any
other place if the environment of that country is suitable for them.

Legal
Intercontinental factor- Each country formulate domestic law to save the
interest of local industries along with this it also helps them to operate
business ethically in their country. Example- Intercontinental group
changes their policy as per the legal policy, rules and legislation that are
formulated by legal country of organisation.
Travel lodge- This factor is important for organisation because it is
implemented in inside or outside the organisation. Each country has certain
laws that impact on the performance of organisation.

SWOT analysis
Strength of travel lodge and intercontinental
 Travel-lodge has strength that relate with price factor as they offer affordable
package to all types of clients.
 Above strength factor impacts positively on decision of travel-lodge as they
increases productivity of organisation by implementing effective strategy.
 Management recruited highly skilled work-force that satisfy the demand of
customers through achieving organisation goal parallelly.
 Automation in all activities of organisation helps them to complete their task
quickly.