This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on the external and internal factors that impact its operations. It begins with a PESTEL and SWOT analysis, assessing the political, economic, social, technological, environmental, and legal factors, as well as the strengths, weaknesses, opportunities, and threats within the industry. The report then examines the impact of various external factors such as competition, government policies, and customer preferences. Current and potential trends, including the increasing use of technology, AI, and robotics, are discussed. The report also evaluates the Marriott Group, assessing its ability to adapt to industry trends and maintain profitability. The conclusion summarizes the key findings and emphasizes the importance of adapting to changing market dynamics. References are included to support the analysis.
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