Contemporary Hospitality Industry: Accor Hotels Analysis Report

This report provides an analysis of the contemporary hospitality industry, specifically focusing on Accor Hotels. It begins with an introduction to the hospitality sector's significance in the global economy, covering various business aspects like hotels, restaurants, and tourism. The report then delves into external factors impacting organizations, including political, economic, social, technological, legal, and environmental influences. Internal factors, such as strengths, weaknesses, opportunities, and threats (SWOT), are also examined. The analysis highlights Accor Hotels' strengths, like its diverse portfolio, and weaknesses, such as competition from online platforms. Furthermore, the report discusses current and potential trends in the hospitality industry, such as sustainability, healthy food options, and technological advancements. The conclusion emphasizes the importance of understanding the hospitality sector's complexities to enhance market performance and profitability. References from academic journals support the analysis. This report is available on Desklib, a platform providing study tools for students.

THE CONTEMPORARY
HOSPITALITY INDUSTRY

 Introduction
 External factors that affect the organisation
 Internal factor
 Implication of current and potential trends in hospitality
industry
 Conclusion
 References
Table of content

 Hospitality industry is one of the main aspects in the current
environment to generate the revenues for the economy of a various
country. This sector is the independent and the wide sector that
covers wide range of business like tour and travels, hotels,
restaurants, pubs, bars etc. It is a diverse group that includes
ownership, innovation, level of services, leisure facilities, future
trends etc. This report is based on the Accor groups of hotels that is
one of the French multinational hospitality company in the world.
INTRODUCTION

External factor that affects the
organisation
 Political – It includes the
government intervention,
political stability of the
country. In this global world
political factor place a
significant role and it
majorly affect the
hospitality industry.

 Economical– It includes the financial condition, spending
power of the customers etc. in context of hospitality sector it
place an important role as it helps the people to provide
employment fulfills the needs by providing services
 Social– It includes the values, beliefs, culture etc. in the
hospitality sector it affects the Accor hotels in a good way
because they provide the services for satisfying the needs and
wants of the customers in over the world.
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 Technological- In recent terms
this is a prominent term for
developing the hospitality sector.
 Legal – It shows the legal laws
that a company can take and
which are imposed by the
government.

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 Environmental- This factor
is very helpful in
developing the hospitality
sector as in this Accor
hotels can follow the proper
environmental laws that
does not harm the society
where they operates their
business this will helps in
earning more profits and
enhancing their profits.

Strengths Weaknesses
 The main strength of the Accor hotels is the presence in all
segments that means economy to luxury class. Because of this
they attract the large base of customers with every segment of
people.
 It has strong network globally with a huge chain of hotels, resorts
and a vacations properties. There operations can delivers approx
100 countries with 4400 hotels.
 The major weakness of Accor hotels is that it losses its online
businesses like Airbnb or Oyo rooms that is very trending now-a-
days but they invest in improving the food and beverages that
contains more cost.
 the consumers can hardly know about the Accor brand because
of their sub-brands hotels like ibis, Novotel is very popular in the
customers mind due to which people doesn’t know the actual
brand.
Opportunities Threats
 The major opportunity of Accor hotels is the emerging economies
in which hoteliering business is place an emerging position where
number of tourists are booked the hotels to enjoy their vacations.
It can boost the sales and growth of the business.
 With their penetrations schemes they plan the packages for their
customers.
 A competitor that was present in the market is the biggest threats
to the Accor hotels such as Hilton Hotels, Intercontinental groups,
Best western etc.
 Global economic condition affects the businesses and their sales
to their luxury segments.
Internal factors

In hospitality sector there are various trends that can impact the
whole industry. It includes the frameworks that are related to
current and potential trends that can be shown below.
 Focus on sustainability – it is the major current trends of the
hospitality sector in these tourists are being aware about
negative impact on the environment, natural resources by the
hospitality industry.
Implications of current and potential
trends in hospitality industry

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 Healthy and organic foods and
drinks- As per the current trends
hospitality industry was selling the
fast or junk food in their restaurants
and bars with alcohol. Because of
shifting the culture towards the focus
on the health this type of food
offering impact negatively in the
industry.

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 technology – Currently
hospitality industry use the
simple internet service to
promote their business and
connect with the customers
this will not fascinating for
the future point of view
where people are attracted
towards the use of advanced
technology in their services.

 From the above report it is to be concluded that the hospitality
sector is one of the largest sector industry in the business
world. This report helps in showing the different types of
hospitality industry and their range of operational and
functional areas so that it can enhance their market and
provides the employment to earns a high amount of profits
and sustain in the marketplace.
CONCLUSION

 Radojevic, T., Stanisic, N. and Stanic, N., 2015. Ensuring
positive feedback: Factors that influence customer
satisfaction in the contemporary hospitality
industry. Tourism Management. 51. pp.13-21.
 Huang, J. and et. al., 2016. The impact of CEO servant
leadership on firm performance in the hospitality
industry. International Journal of Contemporary Hospitality
Management.
 Ozturk, A.B., 2016. Customer acceptance of cashless
payment systems in the hospitality industry. International
Journal of Contemporary Hospitality Management.
 Wang, C.J., 2016. Does leader-member exchange enhance
performance in the hospitality industry?. International
Journal of Contemporary Hospitality Management.
REFERENCES

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