The Contemporary Hospitality Industry: Radisson Hotel Group Analysis

This presentation provides an in-depth analysis of the contemporary hospitality industry, focusing on the Radisson Hotel Group. It begins with an introduction to hospitality and the selection of Radisson as a case study. The main body of the presentation delves into a PESTEL analysis, examining the political, economic, social, technological, environmental, and legal factors impacting the group. It then proceeds with a SWOT analysis, outlining the company's strengths, weaknesses, opportunities, and threats. The presentation further explores the impact of external factors, implications of trends, and the business's ability to adapt its products and services to meet current and future trends. The conclusion summarizes the key takeaways, emphasizing the importance of customer satisfaction in the hospitality industry. The presentation also includes a list of relevant references, providing a comprehensive overview of the subject matter.

The Contemporary
Hospitality Industry

TABLE OF CONTENTS
 Introduction
 Main Body
 Conclusion
 References

INTRODUCTION
Hospitality refers to the providing of various types of services to the people
and ensuring that their satisfaction level can be enhanced. For this
presentation, Radisson Hotel Group has been selected. It has various hotels
all around the world. In this presentation, a detailed and specific discussion
will be made on the use of Hospitality to enhance the overall satisfaction
level of the customers.

MAIN BODY
PESTEL analysis-
 Political factors- It is important to assess them because they affect the
organizations. This is so because the political situations can change quickly
and this can impact the Businesses.
 Economic factors- It is crucial to make sure that they are assessed because
the economic situations can change quite quickly and thus this can affect
the Businesses.

CONTINUED…
 Social factors- It is important that the social needs and requirements of the
people in the society are assessed because it is crucial to ensure that the
services are provided to them accordingly.
 Technological factors- It is also crucial that the changes which are
happening in technology are assessed quickly which will be quite helpful in
ensuring that the organizations are able to make relevant adjustments
according to them in a proper manner effectively and efficiently.

CONTINUED…
 Environmental factors- It is also important that the services of the
organization are provided according to the environmental rules and
regulations which will be quite essential to make sure that the goals and
objectives are attained.
 Legal factors- It is very important that the legal needs and requirements
are assessed in a proper way which will help in ensuring that the
compliance with these needs and requirements can be done quite
effectively and efficiently.

CONTINUED…
Thus all of these factors
are required to be
considered by Radisson
Hotel Group which will
help it a lot to be able
to ensure that it can
adjust its business
operations according to
the influence which is
created by these
particular factors.

CONTINUED…
SWOT analysis-
 Strengths-
 The Group has different hotel located all across the world in various
countries. This helps in enhancing it presence.
 The Group has a massive base of customers in the different countries. This
is also helpful in ensuring that it is able to target an enhancement in the
overall level of profitability.

CONTINUED…
Weaknesses-
 The Group is weak in the application of its marketing strategies due to
which it is not able to reach some of its customers.
 The Group is weak in the management of the different types of needs and
requirements of the customers which therefore affects the Brand Image and
Goodwill of the Group.

CONTINUED…
Opportunities-
 The Group is required to identify the opportunity which is present in the
different countries all around the world which therefore will help it in
enhancing profits.
 The Group has to make sure that the identification of the opportunity of
bringing the required level of Innovation in its services is done which will
help a lot in ensuring that the overall profits can be enhanced effectively
and efficiently.

CONTINUED…
Threats-
 The Group is facing a threat from the rising competition level in the market
because an increase in competitors is affecting its profits.
 The Group is also facing a threat from the increase in the overall tax rates
because this is affecting the overall profitability level of the group.

CONTINUED…
Impact of external factors-
The external factors create a lot
of impact on the organizations
and therefore in this way it can
be said that the influence of these
particular factors is required to
be assessed so that the companies
are able to take appropriate
actions in a proper manner. Thus,
the Radisson Hotel Group is
required to make sure that the
impact of these factors is
analyzed and the necessary
actions are taken accordingly.