Contemporary Hospitality Industry Report: Garden Court Hotel Analysis

This report offers a comprehensive analysis of the contemporary hospitality industry, focusing on the Garden Court Hotel as a case study. It explores different business models within the hotel sector, including accommodation, suites, and food and beverage services. The report examines functional units like maintenance and human resources, and operational units such as the front desk and housekeeping. It delves into the interrelation of these units and the hotel sector's impact on local, national, and international economies. The report also reviews the influence of licensing and franchising agreements on global development, analyzing their contributions to economic growth. Furthermore, it identifies essential skills for various hotel roles, addresses skill shortages, and evaluates the impact of skill differences, proposing solutions to bridge these gaps. The report concludes with a summary of key findings and recommendations for the hospitality industry.

Contemporary Hospitality
Industry

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Different kinds of business in hotel industry as well as wide range of services and
products for offerings...............................................................................................................1
Range of functional as well as operational units in hotel business.......................................2
Knowledge of support of hotel sector to local, national along with international
economy......................................................................................................................................3
Review of interrelation of functional and operational unit in hotel sector..........................4
Examine of how usage of licensing as well as franchising agreements has created
influenced to global development in hotel business...............................................................4
Analysis of global growth, licensing as well as franchising developments supported too
growth of economy in hotel business.......................................................................................5
Range of various operational functions in hotel business.....................................................5
Identification of skills required for duties in hotel business along with recent skill
shortages....................................................................................................................................6
Review of skills differences in hotel business in context of range of several operational
duties..........................................................................................................................................7
Evaluation of impact of skill differences in hotel businesses along with recommended
solutions for addressing deviations..........................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Hotel sector is said to be one of the main revenue generated for Hotel operator business in
relation to development of economy. There are different business sizes in relation to large, small
as well as medium Hotel operating business (Alfatlah, 2021). Hotel Sector is said to be one of
more difficult independent factor that could be able to deal in giving out effective services to
customers in terms of understanding their requirement. As hospitality industry of United
Kingdom generally works on giving out hospitality services for establishing employment. This
report is based on contemporary hospitality industry of garden Court Hotel which provides
luxury services to customers by offering them accommodation for discerning business travellers
by carrying out various facilities. This report includes types of business in hotel industry by
range of services, range of functional and operational units, knowledge of support to Hotel sector
for local, national as well as international economy, interrelation of functional and operational
unit, implementation of licensing and franchising agreement for influence, global growth, range
of different operational function, skills required in hotel, skill differences in hotel, bat off kill
difference in hotel with solutions along with its conclusion.
(Source: https://www.google.com/search?q=garden+court+hotel)
MAIN BODY
Different kinds of business in hotel industry as well as wide range of services and products
for offerings.
Hotel sector generally consists of various types of range of services as well as product on
basis of which they could carry their business practices along with engaging with customers. In
relation to garden Court Hotel various offerings of Hotel to customers are as follows:
1

 Accommodation: It is considered to be a kind of service that is provided by hotel for
those customers who travel from one place to another for staying (Jung, Song and Yoon,
2021). As garden Court Hotel is providing accommodation to discerning business
travellers that could carry their business practices on international countries.
 Suites: As Hotel sector basically provides suites service to customers who are considered
as a part of their accommodation facility but they generally consist of high luxury
amenities. As garden Court Hotel providing this service to their luxurious amenities by
providing out various effective services such as Wi-Fi, fast network, in room tea and so
on.
Food and beverage hospitality unit
As food and beverages unit are considered to be one of widest sector as well as department
in hotel business that deals in evolving various techniques as well as tools (León-Pérez, Escartín
and Giorgi, 2021). There are various kinds of services that are given to customers in order to
make them satisfied. In relation to garden Court, Hotel is providing facility of unique food
making, various types of food and beverage service retaining more customers.
Range of functional as well as operational units in hotel business.
Functional unit
Functional unit are considered to be those departments that includes main rules of carrying
out duties of hotel business as well as practices and they are responsible for increasing business
productivity.
 Maintenance: It is said to be major department that deals in managing as well as keeping
their machines as well as equipment of hotel in a working manner so that they could carry
their work effectively (POLAT, 2021).
 Human resource section: As human resource unit carries of main practices in terms of
selecting and recruiting talented employees so that garden Court Hotel could be able to
provide effective services to their customers in terms of resolving their queries.
Operational unit
Operational unit are considered to be those departments which focuses on carrying out
activities of business on day to day Hotel practices. In relation to garden Court Hotel various
operational unit of Hotel are as follows:
2

 Front desk facility: As this facility e are considered to be department which are consisted
in giving out effective communication to employees in terms of their customers as well as
tourist. As they are majorly responsible for dealing as well as managing all they are room
bookings for their hotels in terms of providing and efficient and memorable customer
experience to them.
 Housekeeping unit: As this department generally consists of carrying out responsibility
of keeping as well as managing room clean and hygiene. As garden Court Hotel basically
focus on their housekeeping department in order to keep their amenities clean with
upgrade manner so that customers will be attracted more.
Interrelationship among various operational and functional unit
 Human resource and technical department: As this unit generally said to be functional
unit as well as of integrated function that carries a responsibility of maintaining all
software as well as equipment update in hotel so that HR policies could be made by HR
managers in terms of their management system so that their process could be worked
accordingly (Kearney and Fitzpatrick, 2021).
 Housekeeping and front desk: As housekeeping and front desk unit is generally
interlinked with each other due to housekeeping partner’s generally give out essential
information as well as communicate with front desk staff members so that dear services
as well as amenities are to be kept up-to-date for giving out customers an effective
experience.
Knowledge of support of hotel sector to local, national along with international economy.
It is necessary to have a systematic awareness about impact of hotel business in terms of
economy of country so that it could become easier for hotel to formulate various strategies along
with adapting various recommendations accordingly. In relation to garden Court Hotel some of
economic contribution to different level are as follows:
 Local: As local economies are considered to be those part of communities that Hotel
sector has to provide a support to them for carrying out their tourist engagement of
customers for increasing their needs and generating their job opportunities along with
increasing awareness of a specific place that is beneficial for economic development
(Schreyer, 2021).
3

 National: As Hotel sector carries a main support to national economy of United
Kingdom as due to more than 800 hotel business are involved in carrying out this practice
in United Kingdom national economy which could include 5% of gross domestic product.
Along with that it has been stated that in reference to garden Court Hotel they are
providing various services as well as giving out tax economy for a white variety of
services for having growth and development.
 International: As international economy is considered to be con means that lies in
country and perform its business practices in other countries. Along with changing
requirements as well as demand of customer. As it sector helps in providing unique
services to customers that could be able to increase in their living standard at a higher
scale. Also with that garden Court Hotel work towards international economy by carrying
out business practices as well as expanding them with various market entry strategies in
order to improve their scale.
Review of interrelation of functional and operational unit in hotel sector.
As functional and operational units in hotel sector are interlinked with each other due to have
they provide same work with a common objective which are likely to be achieved within a
particular time period (RAJADURAI, ZAHARI, ESA, BATHMANATHAN and ISHAK, 2021).
In relation to garden Court, hotel operates and carry its business practices at multinational level
along with carrying out a wide range of duties as well as operational units that are as follows:
 Technical and human resource unit: As it is considered to be a functional unit of garden
Court Hotel which basically focuses on preventing as well as using data in a secured way
of customers account for providing them effective services.
 Housekeeping and front office unit: As this unit of garden Court Hotel is basically
integrated to each other that deals in providing out services through having effective
communication as well as front office services for giving orders to to housekeeping
section for making necessary changes to front office.
Examine of how usage of licensing as well as franchising agreements has created influenced
to global development in hotel business.
There are various types of market entry strategies that create a deep impact on global
enhancement of Hotel sector due to these strategies Hotel sector are performing able to carry out
4

their business practices as per their requirements and customer needs. In relation to garden Court
Hotel some of activities are as follows:
 Franchising: It is referred as a form of market entry strategy as well as it provides
distribution process that is used by Hotel businesses in terms of franchisor for granting
permission to franchise for implementing brand name or a service of country. As this
agreement direct lead to an impact of global enhancement of garden Court Hotel that
becomes a process which is controlled by them which directly impact on stakeholder as
well as market area of Hotel.
 Licensing: As it is considered to be an agreement that is referred to a process where
company authorises other company for implementing their licence of services within a
particular time of period as well as using their intellectual property rights (B. Walker, Lee
and Li, 2021). It also creates an effect on global enhancement of Hotel sector that could
be caused due to garden Court Hotel with licensing as well as agreement by which they
could be capable to expand their business practices in Asian markets for increasing their
goodwill.
From this it has been analysed that franchising as well as licensing agreement creates a direct
influence on global development of hotel business due to they are mostly used by hotel business
for expanding their business practices as well as it also benefits in managing resources activities
as well as responsibilities to be carried in an efficient way.
Analysis of global growth, licensing as well as franchising developments supported too
growth of economy in hotel business.
Support contribution: As both franchising as well as licensing are essential for
enhancement as well as development of economy in hotel business as they benefit hotel in in
giving execution of marketing as well as business practices in an efficient way through ethical
and legal process. In relation to garden Court Hotel these contributions in terms of franchising
and licensing are as follows:
 Franchising: As it is considered to be an essential element of hotel business as it helps in
creating as well as providing comic result of 1.6 trillion business factors across global
boundary. It has been identified that tourism as well as hospitality sector in franchising
plays an essential function in giving out a benefit of marketing at a wide level. It
5

generally contributes in providing growth and development of franchising in hotel
business.
 Licensing: As it also helps in delivering a major contribution in hotel sector by providing
licensing which is used by hotel business that leads to directly enhancement of economic
growth of government as well as authorisation which are being needed to use market
entry strategies that could result in having establishment of positive relationship (Hong
and Jung, 2021). It also helps in having economic as well as Hotel growth by providing
improved standard of living.
Range of various operational functions in hotel business.
There are different range of operational units in Hotel sector of garden Court Hotel which are
as follows:
 Housekeeping unit manager: As it is considered to be other operational function which
is essential in hotel business as housekeeping unit manager is reliable for managing out
hygiene and cleanliness of room with healthy Hotel ambience for business travellers.
 Food and beverage head manager: As it is considered to be a duty that is available in
garden Court Hotel due to ongoing situation of covid-19. There is a requirement of food
and beverage head manager executive that could be responsible for dealing with quality
aspect in terms of delivering satisfaction level to customers.
Identification of skills required for duties in hotel business along with recent skill
shortages.
Skills in hotel business are generally needed at every factor as due to having expertise of
knowledge as well as skills it becomes easier for hotel to carry its business practices as well as
maintain a brand value. In relation to garden Court Hotel they have a large number of employees
as well as a number of vacancies for hotel which are as follows:
Operation executive Manager
Garden Court Hotel which is the luxurious Hotel that provides a vacancy in their
management due to continuous situation of covid-19 by looking for a operational executive
Manager that can manage as well as handle or various kind of operational and productive
practices. As needed skills for this profile are as follows:
 Communication skills: As this is skill is considered to be most essential skill which is
required to be present in operational executive Manager in order to perform its duties and
6

responsibilities (Spencer, 2021). With help of effective communication skills operational
manager could be able to communicate with other department of Hotel easily.
 Interpersonal skills: As this is skill is required by garden Court Hotel in their operational
manager that could interconnect as well as maintain a healthy relationship between
customers as well as other faculties.
Technical departmental head
It is other profile which garden Court Hotel is looking that could be able to have a higher
experience in information technology department as well as well-known as well as friendly
towards information which could be used by customers as well as hotel staff in order to provide
them stay. As needed skills for this profile are as follows:
 Problem solving skills: As it is considered to be essential skill which should be present in
departmental Head so that problems and issues could be managed effectively which could
be arrived in hotel as well as technical head could be able to resolve them.
 User friendly skills: As IT departmental head should carry a skill of user friendly so that
they could be able to handle with technical issues effectively by carrying out our effective
knowledge and understanding.
Review of skills differences in hotel business in context of range of several operational
duties.
There are different kinds of operational duties in front office as well as Human resource
department and so on in which special kind of skills are needed by hotel in order to perform their
business practices in an effective way. As in order to perform rows in hotel there are some
differences which occurs that are considered as skill differences. In relation to garden Court
Hotel some of skill differences are as follows:
Skills Difference in hotel: As market is becoming larger as well as competition is becoming
increasing day by day at a higher scale because of market is becoming more understanding as
well as knowledgeable in terms of accomplishing their objectives within a particular time period
with wide range of skill differences (Peterson and DiPietro, 2021). It has been analysed that with
an increase in competition customers are generally improving as well as developing their skills
but requirement by Hotel sector is considered to be changing constantly according to their skill
differences within employees as well as business sector. In terms of garden Court Hotel, it has
been identified that skill differences in hotel could be of employees in terms of adjusting with
7

new technologies as well as equipment along with carrying out business practices of multitasking
that could relate in having skill difference.
Evaluation of impact of skill differences in hotel businesses along with recommended
solutions for addressing deviations.
Skills deviation creates a wide impact on hotel business as they give a detailed overview
which is related to skill and are essential for Hotel sector to create its productivity. As without
having these differences garden Court Hotel could be able to achieve their competitive advantage
in market. In relation to garden Court Hotel some of solution which could be used by hotel in
order to reserve issue of skill differences are as follows:
 Training as well as development session: As in order to resolve this issue of difference
in skills it is necessary for garden Court Hotel to provide training and development
sessions to their employees and staff members so that they could be get trained in terms
of required skills so that they could be able to achieve these skills as well as capable to
deal with customers effectively (Toker and Rezapouraghdam, 2021).
 Implementation of correct technology: As by implementing correct technology e in
terms of using of artificial intelligence in hotel could be beneficial for garden Court Hotel
in order to enhance their activities as well as reducing their skill differences.
CONCLUSION
It has been concluded from above report that hotel industry is increasing in terms of their
services as well as offering for fulfilling requirements of customers in order to generate economy
of country. As report explains about hospitality industry with their operational and functional
unit with a interrelationship of the department by carrying out various agreements such as
franchising and licensing in order to operate business in different countries. This report explains
about skill required for carrying out Hotel activities in order to serve customers with their
efficient services so that customer satisfaction could be built along with solutions for reducing
skill differences in hotel practices for generating profits.
8

REFERENCES
Books and Journals
Alfatlah, H., 2021. A Systematic Review on The Circular Economy Initiatives Through the
Sustainability Reporting: A Socio-Cultural Approach. Turkish Journal of Computer and
Mathematics Education (TURCOMAT) .12 (7). pp.1892-1906.
B. Walker, T., Lee, T.J. and Li, X., 2021. Sustainable development for small island tourism:
developing slow tourism in the Caribbean. Journal of Travel & Tourism Marketing .38
(1). pp.1-15.
Hong, M. and Jung, J.J., 2021. Multi-criteria tensor model for tourism recommender
systems. Expert Systems with Applications .170. p.114537.
Jung, H.S., Song, M.K. and Yoon, H.H., 2021. The Effects of Workplace Loneliness on Work
Engagement and Organizational Commitment: Moderating Roles of Leader-Member
Exchange and Coworker Exchange. Sustainability .13 (2). p.948.
Kearney, R. and Fitzpatrick, M., 2021. Radical hospitality: From thought to action. Fordham
University Press.
León-Pérez, J.M., Escartín, J. and Giorgi, G., 2021. The presence of workplace bullying and
harassment worldwide. Concepts, Approaches and Methods, pp.55-86.
Peterson, R. and DiPietro, R.B., 2021. Is Caribbean tourism in overdrive? Investigating the
antecedents and effects of overtourism in sovereign and nonsovereign small island
tourism economies (SITEs). International Hospitality Review.
POLAT, M., 2021. ÖRGÜTSEL BAĞLILIĞIN DEMOGRAFİK ÖZELLİKLER AÇISINDAN
İNCELENMESİ: KAHRAMANMARAŞ OTELCİLİK SEKTÖRÜNDE BİR
ARAŞTIRMA. Karadeniz Uluslararası Bilimsel Dergi .1 (49). pp.254-272.
RAJADURAI, J., ZAHARI, A.R., ESA, E., BATHMANATHAN, V. and ISHAK, N.A.M.,
2021. Investigating Green Marketing Orientation Practices among Green Small and
Medium Enterprises. The Journal of Asian Finance, Economics, and Business, 8(1),
pp.407-417.
Schreyer, D., 2021. Moving Towards Behavioral Stadium Attendance Demand Research: First
Lessons Learned from Exploring Football Spectator No-Show Behavior in
Europe. Available at SSRN 3791938.
Spencer, A., 2021. Leadership and Technology: Understanding Adoption Practices.
In Technology Adoption in the Caribbean Tourism Industry (pp. 27-86). Palgrave
Macmillan, Cham.
Toker, B. and Rezapouraghdam, H., 2021. Intangible cultural heritage and management of
educational tourism: an experiential learning approach. In Handbook of Research on
Human Capital and People Management in the Tourism Industry (pp. 199-216). IGI
Global.
9