Contemporary Hospitality Industry: PESTLE, SWOT, and External Factors

This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on the Central Park Hotel as a case study. It begins with an introduction to the hospitality sector and its importance in the global economy. The report then delves into a PESTLE analysis, examining the political, economic, social, technological, legal, and environmental factors impacting the hotel's operations and growth. Following this, a SWOT analysis is conducted to assess the hotel's internal strengths and weaknesses, as well as external opportunities and threats. The report further explores the impact of external aspects on the hotel's enhancement, discussing technological advancements, changing customer preferences, and cultural shifts. It also examines the implications of political and present trends, including government policies and technological developments. The potential for hotel design to fulfill these trends is considered, along with the influence of external factors on these trends. The report concludes by summarizing the key findings and emphasizing the importance of strategic analysis for success in the hospitality industry. References are provided to support the analysis.

Contemporary Hospitality
Industry

Table of contents
• Introduction
• PESTLE aspects which affects enhancement of hotel
• SWOT analysis of hotel
• Impact of external aspect on enhancement of hotel
• Implication of political and present trends
• Potential to design to fulfil trends
• Impact of external factors on political and present trends in development of hotel
• Conclusion
• References

Introduction
Hospitality is the sector of the
service industry that play important
role in the development of national
and international economy. They
provide the services to their guest
according to their requirements and
fulfilment of the demand.

PESTLE aspects which affects enhancement of hotel
• PESTEL analysis is the
strategic tool that helps the
business to gain effective
insight about the different
factors of macro
environment that have
impact on the decision
making process of the
company. Also it helps the
Central park hotel to
analyse the dynamic
environment of the external
factors.

Continue..
Political factors:
This factors explains the impact of
political environment of the country on it decision
and growth. in the context of Central park hotel,
the political stability of the UK helps its business
to gain better growth and increase the level of
opportunities for the business. The situation of
Brexit may impact its business with the other
branches and increase the competition level of the
hospitality.

Continue..
Economic factors:
• This factors refers to the growth of
economy of the country and its effect on the
regulation of hospitality sector. In the context of
Central park hotel, developing growth of
economy and developed economy of UK can
help its business to gain better opportunities in
the future.

Continue..
Social factors:
This analyse the different test and
preferences of the individuals in the
country and its impact on the growth and
development of particular business. In
the context of Central park hotel, they
focus on analysis the requirements of the
customers to develop the services
according to their choices.

Continue..
Technological factors:
This factor explains the technological
development and advancement in the
technology that influence the buying decision
of the customers. In the terms of Central park
hotel, they ensure that all the technological
development in the market should be adopt by
the hotel so that they can gain better objectives
in the market.

Continue..
Legal factors:
This refers all the law and regulation of the government
and its impact on the operation of particular industry.
Central park hotel is one of the success hotel industry
brands that follow the law and regulation of the
government to protect the business and its brand image.

Continue..
Environmental factors:
• This refers to all the rules and regulation of the
government to protect the environment of the country
and develop sustainability in the industry. Central
park hotel ensure that they follow all the protocol of
the government to ensure the safety and security of
the environment of the country.

SWOT analysis of hotel
SOWT analysis of Hotel Home House:
SWOT analysis is managerial tool that
helps the business to enhance the level
of effective insight about the internal
and external factors that have an
impact on the profitability of the
business. Below is the explanation of
SWOT analysis in the context of
Central park hotel.

Continue..
• Strengths: With the effective
services and customer
satisfaction hotel make impact
on the mind set of the people
and that helps its business to
gain effective growth. effective
customer base is biggest
strength for the business.