Detailed Analysis of the Contemporary Hospitality Industry and Trends

This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on the external and internal environments and their impact on businesses like Whitemead Forest Park. The report examines political and economic factors, internal strengths and weaknesses, and opportunities and threats. It explores current trends such as robotic staff and Wi-Fi connectivity, and discusses how these trends are shaped by the external environment. The analysis considers the importance of adapting products and services to meet customer demands and the impact of technological advancements. The conclusion emphasizes the need for continuous analysis of both internal and external factors to make informed business decisions and capitalize on market trends. The report utilizes relevant references to support its findings.

Contemporary Hospitality
Industry

Table of Content
•Introduction
•Main Body
•External environment of hospitality industry
•Internal analysis of Whitemead Forest Park
•Impact of external factors upon development of hospitality industry
•Current and potential trends of hospitality sector
•Products and services that will meet current trends
•Impact of external environment upon current trends of hospitality industry
•Conclusion
•References

Introduction
Hospitality industry is a service providing industry which is fastest growing
industry. Marketing trends changes rapidly in this industry. Technological factor
is one of the biggest reasons for the growth of this sector. It is essential for hotels
to analyse their marketing trends and situations well and analyse their impact
upon the business. Analysing external and internal factors for the business is one
of the most important things which help them to grow well. Whitemead Forest
Park is the famous hotel in UK which is established in 1971.

External environment of hospitality industry
Political factor- It consist of government intervention and their policies in an industry. In context of hospitality
industry, government has full control over the hotels and keeps on checking that they are operating their business
legally or not. Tax rates for hotels are lower than any other business so that hotels will use the saved money for the
development of their hotel building.
Economical factors- This factor includes GDP rate, employment rate, investment rate and many others. Hotels
require huge investment for establishment and for controlling their business operations. Hence, they can grow in such
economy where GDP is high and they can find investors easily. Value of currencies is different in different countries.
Hence, this will impact the growth of this industry.

Internal analysis of Whitemead Forest Park
Strength-
 Brand name helps them to attract more
customers.
 Their idea of having hotels near greenery
areas like plants and grasses is helpful for
them to grow well.
Weakness
 Employees are not managed properly. Here,
confusion always creates within employees
that what work should be done by whom.
 They are unable to make proper budgets for
their business and due to this they sometimes
face the issues of financial risk.

Continue..
Opportunities-
 Adopting franchising is a good opportunity for
Whitemead hotel to grow internationally.
 Adopting new and advance technology in their
hotels will be considered as good opportunity
for them to attract more customers.
Threats-
 Their competitors are the biggest threat for
them and they adopt strong strategies which
impacted upon Whitemead badly.
 False blogs of their hotel is also thread for
them. Today blogging is trendy but few people
uses to earn money by sharing wrong
information about some hotels which decreases
their brand image.

Impact of external factors upon development of
hospitality industry
Political factor- Government set less tax rates for the hospitality industry. Hence, Whitemead hotel get the advantage
to retain more earnings with them self and maintain good conditions in their buildings for their development.
Economical factor- A good GDP always help the company to grow. Brilliant infrastructure condition shows that the
population is having high standard of living. Less corrupted country will further help to run business activities
smoothly.
Social factor- Analysing customer’s behaviour is a good activity before selling any product or services. Hence, in
hospitality industry needs and wants of customer’s plays an important role and those hotels that change them self
according to the customers demand get high growth in their industry.

Current and potential trends of hospitality sector
Robotic Staff- Most of the hotels uses robots to serve their dishes to customers to impress them. This
helps to attract more customers because customers are interested to get served by robots and to have
a talk with them in the form of giving them orders of dishes. This current trend helps the hospitality
industry to grow well by having more customer attention.
Wi-Fi and high speed internet connectivity- Most of the hotels allow Wi-Fi connection for their
employees as well as for their customers who stay in their hotels. Hence, this will also help the hotel
to grow well by having more customers’ attention.

Products and services that will meet current trends
It is essential for hotels to change their products and services according to new and modern trends in
the market to satisfy their customers. Some of the products and services for Whitemead hotel are
given below-
It is good for Whitemead hotel if they adopt few robotic staff who will serve the dishes to customers.
Here, customers will get more attracted. Customer will gain better experience and they will rate the
hotel by good ratings when they were happy while leaving the hotel. Hence, making customers happy
is essential to gain their good experience.
It is essential for Whitemead hotel to contact to good internet connectivity agencies so that they will
provide them good connections at low cost.

Impact of external environment upon current trends
of hospitality industry
Technological factor of external environment impacted the most on current trends of hospitality
industry. In context of having branches of hotel at the area where technology is modern and advance
then it is beneficial for the hotel because they can adopt any new technology at any time whenever
they want. Secondly, modern technological factor also given an opportunity to create better ideas to
use those technology for hotel benefit. On the other hand if a country is having low technological
environment then it is tough for hotel to adopt new ideas. For example in case Whitemead hotel
needs to adopt virtual effect technology and the country in which it survives does not have the
appropriate technology then it will impact badly.

Conclusion
From the above information it is concluded that external and internal business environment impacted
upon business. Hence, it is necessary to analyse these environment of business before taking any
decision in business. It is essential to analyse current trends of marketing in hospitality industry so
that hotels will adopt the current trends as soon as possible to attract more customers. It is also
concluded that external environment impacted upon current trends.

References
Kukreti, R. and Dani, R., 2020. Individual Factors and Internship Satisfaction of Hotel Management
Graduates. Organization. 29(11s). pp.878-884.
Simillidou, A., Vrontis, D. and Christofi, M., 2019. Genuine Emotions When Facing Aggressive Customers
in the Hospitality Industry: A Conceptual Framework. In The Cross-Disciplinary Perspectives of
Management: Challenges and Opportunities. Emerald Publishing Limited.
Simillidou, A., Vrontis, D. and Christofi, M., 2019. Genuine Emotions When Facing Aggressive Customers
in the Hospitality Industry: A Conceptual Framework. In The Cross-Disciplinary Perspectives of
Management: Challenges and Opportunities. Emerald Publishing Limited.

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