Report on Contemporary Hospitality Industry: Seamill House Hotel

This report provides an analysis of the contemporary hospitality industry, focusing on the Seamill House Hotel. It begins with an introduction to the hospitality business and its various types, followed by a PESTLE analysis to assess the political, economic, social, technological, legal, and environmental factors affecting the hotel. A SWOT analysis evaluates the hotel's strengths, weaknesses, opportunities, and threats. The report further examines the impact of external factors on the hotel's enhancement, including legislations, competition, and technological advancements. It then explores the implications of political and present trends, such as artificial intelligence and social media engagement, and discusses the potential for the hotel to adapt to these trends. The report also considers the impact of external factors on these trends and concludes with a summary of the findings and references.

Contemporary Hospitality
Industry

Table of contents
■ Introduction
■ PESTLE aspects which affects enhancement of hotel
■ SWOT analysis of hotel
■ Impact of external aspect on enhancement of hotel
■ Implication of political and present trends
■ Potential to design to fulfil trends
■ Impact of external factors on political and present trends in development of hotel
■ Conclusion

Introduction
As hospitality business is widen and it consists of
various types of companies in terms of carrying out
various Hotel businesses which are small, large as
well as medium. As aim of this hospitality report is to
give and knowledge of importance of contemporary
hospitality surroundings in in hotel sector. This
presentation is based on contemporary hospitality
industry of Seamill house hotel which provides
luxurious accommodation with its finest as well as
safest services besides coastal location of Seamill.

PESTLE aspects which affects enhancement of hotel
It is necessary for Hotel sector to
perform external surrounding
analysis so that different strategies
could be formulated according to
that. In relation with Seamill
House hotel PESTLE analysis of
Hotel is as follows:

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Political factors:
It is said to be an outline that includes in
terms of focusing on different laws for providing
a political stability of Hotel. As Hotel sector
must carry a political stability because of
performing about impact of Brexit that is
becoming very competitive in context to
expansion of business practices in various
sections of Asia.

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Economic factors:
As this factor basically consists of different
trade policies in relation of inflation along with
inflation rate that could be caused due to pandemic
and carrying out different flexible rates of higher
amount of taxes in economy of United Kingdom that
could impact on building up business operations in
different part of world.

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Social factors:
As these factors are said to be social
elements of Hotel sector which could be able to
evaluate various attitudes, values, tastes as well
as preferences of customers. So it is essential
for Seamill House hotel to identify various
needs along with demands of customers in
order to fulfill them to sustain in market.

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Technological factors:
As technological factors are said to be an
efficient software for generating up services. As
Seamill how is hotel is implementing different
technological advancement in terms of giving
effective services to their customers by using up
artificial intelligence in order to have better
management system in terms of protecting their
privacy.

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Legal factors:
As these aspects includes different regulations as well as
rules which are imposed by government of different countries in
order to expand their business operations in Asia as well. So in
order to perform business operations in Asian markets it is
essential for Seamill house hotel to follow all legislations which
are provided by Asian government to sustain their marketplace.

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Environmental factors:
As these aspects includes several environment
associated factors that consists of waste management as well
as implementation of resources in hotel through smart
moves. As Seamill House Hotel is implementing different
waste management also through having a green revolution
objective for giving customers a healthy surroundings by
implementing their optimum use of resources in relations
reducing number of waste in their food as well as beverages.

SWOT analysis of hotel
SWOT analysis of Seamill house hotel is as follows:

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Strengths:
As Seamill House Hotel is carrying
up strength of increasing its global present in
in United Kingdom along with they are
carrying out their business practices with
their higher effectiveness for providing
luxurious services to customers besides sea
coastal areas.