Report: Contemporary Hospitality Industry Analysis and Overview

This report provides a comprehensive overview of the contemporary hospitality industry, examining its scale, scope, and diversity within the UK market. It delves into the organizational structures of various establishments, including five-star hotels and restaurants, and assesses the roles of hospitality-related organizations and professional bodies. The report explores staff requirements for different hospitality businesses, outlining roles, responsibilities, and necessary qualifications. Furthermore, it analyzes operational, managerial, and legislative issues affecting the industry, including revenue management and staff turnover, while also discussing the current market image. The report concludes with justified predictions for potential trends and developments in the hospitality sector and their anticipated impact, offering a forward-looking perspective on the industry's evolution.

Contemporary
Hospitality Industry

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Analyzing current scale, scope and diversity of the hospitality industry..............................3
1.2 Presenting different organizational structure in five star hotel and restaurant......................4
1.3 Presenting role of hospitality related organization and professional bodies.........................5
TASK 2............................................................................................................................................6
2.1 Explaining staff requirements of different hospitality business............................................6
2.2 Roles, responsibilities and qualification requirement for hospitality staff...........................7
3.1 Analyzing operational, managerial and legislative issue that affect hospitality industry.....7
3.2 Current image of hospitality industry...................................................................................8
TASK 4............................................................................................................................................9
4.1 Predictions for potential trends and developments in hospitality.........................................9
4.2 Impact of trends and development in hospitality sector......................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Hospitality industry plays an important role in every business. It includes number of
facilities such as lodging, planning, parks, restaurants, etc. Main aim of this report is to raise the
awareness of hospitality industry. The report presents the current scale, scope and diversity of the
hospitality industry. It also discusses about the organizational structure of different hospitality
organizations such as five star hotel and restaurant. The report assesses role of hospitality related
organizations and professional bodies with different types of examples. It creates awareness
about staffing in the industry and assessing the requirements of staff for different hospitality. It
also presents roles, responsibilities and qualification requirements of staff. Report analyses the
operational, managerial and legislative issue resulting from recent developments which may
affect the sector of hospitality and it also presents current image in market. The report focuses on
justified predictions for potential trends and development as well as produces an impact with
analyzing trends and development.
TASK 1
1.1 Analyzing current scale, scope and diversity of the hospitality industry
Scale: Hospitality industry in United Kingdom is the most important part in terms of
providing accommodation services and generating revenue. As per recent data available, hotel
enterprises generate more than £18 billion and contribute most of the value in economy of UK.
Leading hotel in UK such as Premier Inn and InterContinental Hotel Group which have more
than 37000 rooms and count in five star hotels and the cost of rooms are around 67 pounds which
is quite expensive as compared to normal rooms which shows that scale of hospitality industry is
wide (Idrees, Vasconcelos and Ellis, 2018). London is the main market for hotel industry as
compared to Europe and Britain and these sector is developed day by day in order to provide
more facilities to customers.
Scope: The scope of hospitality sector in UK is wide as compared to others because it is
counted as the fourth leading country in world. There are various types of ownership such as
private owned hotels, leased hotel and managed hotel as well as some are based on franchises.
This is the reason their scope is big. Even hospitality sector contribute its biggest part in UK
economy (Figueroa-Domecq and et.al., 2018). The data says that it offers direct contribution to

employment and in the year 2016, 2.9 million jobs are available in hotel sector as well as £57
billion is contributed in the GDP of UK.
Diversity: Hospitality sector provides different types of products and services. Its
diversity is highly vast and huge. Hospitality industry provide many products and services such
as beverages, lunch and dinner, spa services, bar, hotels, pubs, 24 hours room service in hotel,
conference room for meeting, private dinner facility, restaurants, concierge service, resort, theme
park and swimming pool and many more. Main aim of this sector is to provide services at
affordable rate with fulfilling all the needs of their customers (Chiang and Saw, 2018).
Hospitality sector provides a lot of facilities and services as per the demand with using the latest
technologies in order to attract number of people.
1.2 Presenting different organizational structure in five star hotel and restaurant
Organizational structure of five star hotel: The hotel must have organizational structure
which help to provide services to its customers in an effective way. Each department has its own
roles and responsibilities and it is necessary to maintain for well functioning in each
organization. Organizational structure of hotel is mentioned as below:
Executive Managers: A five star hotel has executive manager or a hotel owner who set all the
policies and rules as well as regulations for each individual. His main activity is to regulate or
manage routine activities and monitor all the departments of a hotel such as housekeeping,
laundry and catering services (Vassou, Zopiatis and Theocharous, 2017).
Assistant Managers: They communicate with other departments and help to improve the
performance of hotel by providing new ideas. He is the right hand of executive manager because
all the terms and policies are firstly passed to assistant managers.
Operational Staff: These are the persons who work in different departments. For example:
housekeeping, front desk, bar, etc. as well as other staff such as chefs, attendants (guest room,
laundry room), waiters and receptionist (Hofmann and Stokburger-Sauer, 2017).
Organizational Structure of Restaurant: Restaurant has completely different
organizational structure from five star hotel which will be clearer from the below points:
Ownership: Private restaurants have single owner and he is responsible to take decisions and
give direction to the business. The owner does not involve day to day activities but resolve the
problems related to operational field only.

General Manager: He is a person who is responsible for all the routine activities which include
hiring, training and maintaining all the operational functions. He also checks daily receipts and
communicate properly with the owners with letting him know about the activities done in
premises (Sun and Lee, 2018).
Executive Chef: The person takes care for back house operations which include hiring and
training new staff, creating menus, purchasing food and determining prices for meals.
Front of House: This department is responsible for restaurant area which includes setting up all
the services and waiting for customers as well as interacting with staff.
1.3 Presenting role of hospitality related organization and professional bodies
There are many professional bodies developed in the UK to make hospitality industry as
a back bone supporter of the people who working in those sectors and these are listed below:
British institute of Innkeepers: These types of institutes help to represent workers who can
work in hospitality industry. They provide advice and support to run the business of long term.
This type of institute helps financially to needed industry. They also help managers and
executive managers and those persons who want to become manager in future.
British Hospitality Association: These group specially focus on the financial growth of a
business and make new policies as well as implement same in the hospitality sector to create new
jobs (Ram, 2018). This group contributes to export earnings and create competition between top
hotel of UK. British Association also reduces the VAT in UK which helps in economy of UK.
Springboard UK: Their main target are youngsters and they help youth to achieve their
objectives. Even they help the people to find new jobs and promote hospitality and tourism
sector. It also helps teachers by providing learning outcomes which help in their classes. They
also work on human resources and raise funds for the welfare of society.
People 1st: They work with employees and give guidance as well as implement solution to
improve their performance (Segovia-Pérez and et.al., 2018). They also held conferences and
meetings to make people aware about their rights and help in finding job opportunities and
information. These people provide training session to the students of colleges and support
regional as well as local bodies for growth plans.

TASK 2
2.1 Explaining staff requirements of different hospitality business
Food service staff: this staff are responsible for provide food service to customers. The
cook preparing the food and chef will increase the quality of food by add more decorators and
prepare menus for the clients and cook and sous chef prepare the food as per demand and then
servers take the orders and bring meal and beverages into a table. All the food staff receive
training in five star hotel which includes planning, preparing and executing (Ma and et.al., 2018).
To provide food in best quality to their customers is the basic aim in hospitality industry and
these management is done by managers and they can hire or train employees or staff to work
accordingly. Managers make ensure that customers are satisfied with their food product and
services which are offered to them or not.
Hotel and accommodation management: managers are key responsible in a hotel to
provide good quality of service to their guest and they direct all the staff to maintain the dignity
and image of hotel. Managers may hire employees such as receptionist for front desk, back office
work or an accountant. Managers must have knowledge about all the working environment
because they have to report the executive manager about day to day activities (Segovia-Pérez and
et.al., 2018).
Housekeeping staff: they are the main staff in hospitality industry. Every hotel or resort
hire housekeeping staff to keep room and whole premises clean. Their job is to make beds, clean
bathroom as well as corridors an room and attend all the guest with positive attitude and in good
tone. Special training should be done to make them more attentive in their specific job work.
Illustration 1: Housekeeping staff

2.2 Roles, responsibilities and qualification requirement for hospitality staff
Managers: they play an important role in hospitality sector. Their main role is to recruit new
staff and train them or assign responsibility. They act as a mediator between working staff and an
executive managers because he communicate all activities the owner and working as right hand
of executive managers. Managers should have master's degree and have knowledge and
experience in this field. Their main responsibility is to monitor day to day activities and resolve
all the problems related to housekeeping staff and others (Chiang and Saw, 2018).
Housekeeping Staff: they are key aspect of a hotel because they clean whole premises and then
take care all the requirements of the customers. They must having their bachelors degree and if
must trained them about treatment with customers. Basically they clean the floors, bathroom and
complete the essential need of customers. If the system is not working properly in the premises
then it is a duty of housekeeping staff to inform the managers and take care other services.
Chef: in a restaurant, chef is the main responsible person who looks after all the performance of
staff under him. He must have bachelor's degree and must have an experience related to this
field. The main role of chef is to develop menu for the clients and monitor day to day activities
or train staff to learn more related to field (Sun and Lee, 2018.).
Front of House: the person who work as a receptionist or work in front office is play a lead role
in hospitality industry because they are the person who directly contact with customers and with
their positive attitude they can easily create brand image of hotel. They must possess bachelors
degree in hotel management and positive by nature. Their role is to attend all the customers and
make them comfortable in premises. They should have control on the housekeeping staff.
3.1 Analyzing operational, managerial and legislative issue that affect hospitality industry
Operational issue
 Revenue management is one of most complex operational issue for maximizing profit in
a company, it analyzes all the data from past, present and future and then tells the exact
rate which help to deal with customers.
 Poorly managed staff is another operational issue because it tell how many people are
expected to hire during a period.

 Sudden change in management system will also affect the hospitality sectors. Good
management only help to attract more number of customers (Hofmann and Stokburger-
Sauer, 2017).
Managerial issue:
 Staff turnover is the biggest managerial issue. To deal with high number of customers are
the biggest reason of having highest employee turnover rate.
 To satisfy customers with product and services is also biggest issue in hospitality sector.
 Find best staff for a business and train them according to need and demand is crucial for
managers.
 To review the performance of all the employees, is the major task for managers because it
is quite not possible to monitor all the activities done by every individual.
Legislative issue:
 Hospitality sector have to pay minimum wage to every staff because it is stated in law.
 If an employee do extra work other than its prescribe time, owner must pay extra wages
to him (Vassou, Zopiatis and Theocharous, 2017).
 If owner of hotel takes tax from the customer then it is their duty to submit complete tax
to the government otherwise they should pay the amount with penalties.
3.2 Current image of hospitality industry
 Hospitality industry serve all type of facilities such as food, accommodation, park,
restaurants, bars etc.
 its main is to meet the demand of customer and satisfy them with its services and
products.
 To maintain proper respect and dignity in the market, hospitality sector focus
more to maintain healthy and long term relation with customers.
 The performance of hotels in UK are increasing year by year as the data available.
 By establishing commercial rates, the rate of room and accommodation will be
decreases and it is difficult to assume the market performance of hotel.
 The report of tour and travel was produced every month and by analyzing those
report it can be concluded that hospitality industry enhances its performance level
up to 6.4 per cent (Chiang and Saw, 2018).

 As per changing trend, whole world is based on latest technologies and hospitality
sector also start online transaction for convenience of customers. It also uses all
the latest technologies in their product and services which help to attract more
number of customers.
 To change the mind set of customer, owners and managers of hospitality sector
try to use social media and display all the available services into media which
help to increase attraction power of customers towards their offered service.
TASK 4
4.1 Predictions for potential trends and developments in hospitality
 Proper food facility should be ensure which include proper food management
system, presenting way and serving system. Systematic food management will
help to maximizes profit and maintain good relationship with customers.
 High quality of technology should be provided in hotel because customers feel
comfortable using websites and data services. Hotel should make its offering up
to date and customer's friendly (Hospitality trend and development,2018).
 Well equipped fitness center and spas, pools will definitely increases number of
travelers and they are looking forward for innovations in the existing sectors, that
is why it is necessary to provide all extra facilities to them.
Illustration 2: Extra Facility

 Staff should be train as per requirement because they are proper attendant of
customers and many travelers prefer technology as they want to check in digitally.
 Many industry focus on eco – friendly practices and due to this they start
installing solar plant and update old system so that there is no wastage of electric
energy (Figueroa-Domecq and et.al., 2018).
 Peoples learn different types of languages to attract customers at national and
international level and in hospitality sector, owners too forces their managers and
staff to learn different types of languages and use it as per culture.
 By providing best service with good products, hospitality sectors maintain good
relationship with their customers and they keep try to maintain this relationship as
long as possible.
4.2 Impact of trends and development in hospitality sector
New trends and development will definitely affect the hospitality sectors, by adding new
products and services will build a brand image in market. Providing best food facility will
definitely increase the visitors and having best food and beverage management system will
enhance the productivity of business (Idrees, Vasconcelos and Ellis, 2018). Making good and
healthy relations with the customers and keep them for long term will create good impact in the
economy of hospitality sectors. New and current generation is completely based on new
technologies and they are connected the hospitality sector through online system it means that to
keep up to date the sites will encourages customers to come and use their product and services.
New trend of fusion cooking with delicious food will also help to attract more number of
customer and new innovation related to food will help to attract youngsters because they want to
use latest trend and development in all sectors. To complete the need as per demanded by the
Illustration 3: Food service

customers will create vast impact on the sectors of hospitality. People are quite conscious about
their health so mostly they avoid oily and fast food (Segovia-Pérez and et.al., 2018). New trends
and development in hospitality sector will create huge and positive impact on the people as well
as its economy.
CONCLUSION
By summing up above report, it is concluded that hospitality sector play a vital role in
every field of business. This report mainly focus on the current image of hospitality sector in
UK. It presents current scale, scope and diversity of hospitality industry and describe
organizational structure of different hospitality organizations such as five star hotel and
restaurants. It also assess the role of hospitality related to organizations and professional bodies
with varieties of example. The report raise an awareness about staffing requirements and their
roles, responsibilities and qualification needed in the hospitality industry. The report also
presents operational, managerial and legislative issue which result from recent developments that
affect the hospitality industry. It also justified predictions for potentials trends and developments
in hospitality sector and show how these new trends and development impact on this sector and
help to attract more number of people in this sector.

REFERENCES
Books and Journals
Chiang, C. I. and Saw, Y. L., 2018. Do good looks matter when applying for jobs in the
hospitality industry?. International Journal of Hospitality Management. 71. pp.33-40.
Figueroa-Domecq and et.al., 2018. Incorporating a gender approach in the hospitality industry:
Female executives’ perceptions. International Journal of Hospitality Management.
Hofmann, V. and Stokburger-Sauer, N. E., 2017. The impact of emotional labor on employees’
work-life balance perception and commitment: A study in the hospitality
industry. International Journal of Hospitality Management. 65.pp.47-58.
Idrees, I. A., Vasconcelos, A. C. and Ellis, D., 2018. Clique and elite: inter-organizational
knowledge sharing across five star hotels in the Saudi Arabian religious tourism and
hospitality industry. Journal of Knowledge Management.
Ma, M. and et.al., 2018. From finance to marketing: Initial public offering ownership overhang
and marketing in the hospitality industry. International Journal of Hospitality
Management. 76. pp.71-82.
Ram, Y., 2018. Hostility or hospitality? A review on violence, bullying and sexual harassment in
the tourism and hospitality industry. Current Issues in Tourism. 21(7). pp.760-774.
Segovia-Pérez, M. and et.al., 2018. Incorporating a gender approach in the hospitality industry:
Female executives’ perceptions. International Journal of Hospitality Management.
Sun, K. A. and Lee, S., 2018. Effects of franchising on industry competition: The moderating
role of the hospitality industry. International Journal of Hospitality Management. 68.
pp.80-88.
Vassou, C., Zopiatis, A. and Theocharous, A. L., 2017. Intercultural workplace relationships in
the hospitality industry: Beyond the tip of the iceberg. International Journal of Hospitality
Management.61.pp.14-25.
Online
Hospitality trend and development .2018. [Online] Available
through:<http://blog.glion.edu/from-glion/2017-hospitality-industry-trends/>