This report offers a comprehensive analysis of the contemporary hospitality industry, comparing Hilton Hotel and Oddfellows Chester Hotel. It begins with a PESTLE analysis, examining political, economic, social, technological, legal, and environmental factors affecting both establishments. The report then delves into a SWOT analysis, highlighting the strengths, weaknesses, opportunities, and threats faced by each hotel. Further, it explores the concepts of supply and demand within the context of the hospitality sector, analyzing how Hilton and Oddfellows manage these elements. Finally, the report examines current and future trends, including chatbots, robotics, and cloud technology, evaluating their impact on the industry. References are also provided. This report is a great resource for students to understand the industry.
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