This report provides a comprehensive analysis of the contemporary hospitality industry, encompassing various aspects such as accommodation, event planning, and tourism. It utilizes PESTEL and SWOT analyses to evaluate the external and internal environments impacting hospitality businesses, with a specific focus on the Rosewood Hotel. The report explores the political, economic, social, technological, environmental, and legal factors influencing the industry, along with the strengths, weaknesses, opportunities, and threats faced by businesses. Furthermore, it examines current trends like globalization and their implications, offering insights into how businesses can adapt and thrive in a dynamic market. The conclusion summarizes the key findings, emphasizing the importance of strategic analysis and adaptation to ensure success in the hospitality sector. References from relevant research papers are also included.
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