This report offers a comprehensive analysis of the contemporary hospitality industry, focusing on two case studies: Radisson Blu and The King's Cross Hotel. It begins with a PESTEL analysis, examining the political, economic, social, technological, environmental, and legal factors impacting both companies. A SWOT analysis then evaluates the strengths, weaknesses, opportunities, and threats for each hotel. The report further explores supply and demand dynamics within the context of hotel occupancy. It then identifies and evaluates current trends in the industry, such as robotic technology, sustainability rules, and the decline of counter booking, before concluding with a discussion of future trends like digitalization and smart rooms, providing a forward-looking perspective on the hospitality sector.
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