Radisson Blu: Contemporary Hospitality Industry Report - Analysis

This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on Radisson Blu as a case study. It explores various aspects, including different types of businesses within the industry, diverse products and services offered, and the operational and functional departments. The report delves into the contributions of the hospitality industry to local, national, and international economies, along with the interrelationships between operational and functional units. It also examines the influence of franchising and licensing agreements on global development and their contribution to the industry's economic worth. Furthermore, the report identifies various operational roles, required skills, skills gaps, and their impact on hospitality businesses. The report concludes by summarizing key findings and providing references for further study.

Contemporary
Hospitality Industry

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Different types of business within the hospitality industry and the diverse products and
services which the company offers.............................................................................................3
Explain operational and functional departments within a chosen hospitality business...............4
Explain the contribution of the hospitality industry to local, national and international
economies....................................................................................................................................5
interrelationships of the operational and functional units within a chosen hospitality business. 6
Explain how the use of franchising and licensing agreements has influenced the global
development of the hospitality industry......................................................................................6
Identify how global growth, franchising and licensing developments have contributed to the
economic worth of the hospitality industry.................................................................................7
Explain a range of various operational roles within the hospitality industry..............................8
Identify the skills required for roles within the hospitality industry and current skills shortages
.....................................................................................................................................................8
Analyse the skills gaps within the hospitality industry in relation to a range of various
operational roles...........................................................................................................................9
Impact that skills gaps have on hospitality businesses................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Businesses are more widely spread, comprising various types of organizations: small, medium,
and large ventures. The main aim of this report is to understand the importance of the modern
business environment in the hospitality industry. Radisson Blu is the top hospitality industry
which was founded in 1960 .It provides various luxurious services to the customers so that their
demand in the market can be increased and more revenue can get developed. Its headquartered in
Minneapolis The report consists of the various strongholds of the hospitality industry operating
function sectors, the use of franchises and licensing agreements that contribute to the hospitality
industry at regional, national and international levels, the different operational roles, and the
skills and skills gaps required for roles within hotels. Impact of pestle and SWOT analysis and
potential trends and current trends within the hotel sector (Xie, 2017).
MAIN BODY
Different types of business within the hospitality industry and the diverse products and services
which the company offers.
Hospitality industry contains various kinds of items and scopes of administrations based on
which complete their business exercises and tasks and furthermore draw in with clients as needs
be. In connection of chose inn they likewise give various kinds of items and administrations to
clients which are referenced as follows-
•Accommodations-Accommodation is a kind of an assistance which is given by the lodging
business for those individuals who venture out starting with one spot then onto the next and quest
for spots to remain. Convenience administrations are accessible and given by Radisson blue
across numerous worldwide countries.
•Suites-Hotel industry likewise offers suites which additionally are considered as a piece of
convenience benefits however they comprise of high extravagance conveniences. For instance
numerous extravagance brands offer this support like Ritz, Hayatt and some more.
•Resorts-Resorts are likewise sort of administrations which give various kinds of items to clients
in inn. For instance different kinds of administrations like beverage food and drinks, diversion
zone, shopping, fun exercises and so on

•Beach resort-These are likewise moving these days as on the grounds that it is a sort of a help
which allude as a vacation dwelling offices and furthermore furnish ocean side perspectives with
private sea shores and counterfeit pools. Clients and traveller effectively gets drawn in with this
sea shore resort.
•Ski resort-With the changing timeframe Hotel exercises and administrations are changing in
which ski resort is likewise incorporate which is essentially are snowboarding, skiing, and winter
sport office which is follow by visitor and vacationer.
•Hotels-Hospitality Industry likewise includes Hotel area which give where is and different
scope of items just as administrations as per the requirements and requests of clients. For
instance improvement, occasion the executives, lodgings, offices and so forth (Catan, M., 2019).
•Motels-Motels are those that are planned inside a solitary structure and have associated rooms
with one another with entryway confronting stopping, CCTV and a little basic region.
•Pub-Pub is where individuals getting a charge out of with uproarious music food and
refreshments and furthermore love to hit the dance floor with other people.
Food and refreshment in hospitality area
Food and refreshments is additionally considered as a one of the biggest area and office inside
friendliness industry which has been developing with the various instruments and methods.
There are a few kinds of administrations are likewise given by this space to model novel
arrangement of food, introducing it to client and so forth there are a wide range of sorts of
organizations which give food and drinks administrations to model KFC, Burger King,
McDonald and so on.
Explain operational and functional departments within a chosen hospitality business
Operational departments: These are those kinds of divisions that emphasis on fundamental
activity and errand exercises of business. In setting of radisson, they likewise have distinctive
activity offices inside their Hotel which are talked about underneath
•Front desk: Front work area administrations are division that are engaged with giving
compelling correspondence to representative's client visitor and vacationer. These are essentially
liable for overseeing and dealing with all the room appointments and different exercises.
•Housekeeping department: Housekeeping branches of those which are answerable for
overseeing and keeping up the room clean just as spotless. They are likewise liable for keeping
all conveniences and subtleties of room modern.

•Maintenance-It is the fundamental capacity office where they are overseeing and keeping up the
apparatuses machines and the hardware of a lodging if they are working in appropriate condition.
•Human resource department: Human assets office fundamental exercises is it to choose recruit
and enlist gifted the candidates and people with an association who are equipped for giving
advantages to inn.
•IT Department-IT office is one in which primary duties comprises of ensuring protection and
security of Hotel just as clients and visitor with utilization of very much got network. In light of
chosen inn, they have gifted specialized representatives who satisfy their parts at all aspects
(Chatzigeorgiou, 2017).
Interrelationship between various operational and functional departments:
•Front desk area and housekeeping-Front work area and housekeeping division between related
with one another. This is on the grounds that housekeeping accomplices give all the fundamental
data and impart this to front work area staffs what are conveniences and offices are required for
update.
•HR and It divisions- These are considered as capacity office and additionally incorporated with
one another in light of the fact that it office is liable for overseeing and keeping up all the
product devices and advancements that are utilized by inn industry inside their administration
framework and they came identified with HR to make arrangements and methods appropriately.
Explain the contribution of the hospitality industry to local, national and international economies
It is basic to have a real care about impact of hotel industry economy of a country so it isn't hard
to execute methods and embrace ideas reasonably. With suitable market and social assessment
responsibility is settled and which is moreover discussed as follows-
•National economies-The hotel business has a huge obligation to public economy of a United
Kingdom considering the way that around more than 800 associations are incorporated and
associated with Hotel region and moreover UK public economy include 5% of GDP of this
space. Other than it has been communicated cap in reference of picked hotel they furthermore
give and give charge economy wherever variety which prompts higher turn of events and
development.
•Local-Local economies are those are significant for express organizations. Housing industry
also give huge obligation to these neighbourhood monetary perspectives since traveller man
responsibility of people towards each other forms which prompts higher improvement of open

positions and extends the experience with a particular spot which is productive for money related
new development.
•International-International monetary issue are those which lie in various countries and carry on
the activities inside new on overall countries. With changing prerequisites and solicitations of
customers this region is offering amazing sorts of help things to customers which lead to
augmentation of their assumption for regular solaces at higher scale. Also it is seen that
responsibility of hospitality industry towards overall economy is rising rapidly. Essential
responsibility of cover Hotel undertakings that as they expand their business at overall level they
use market area procedures like differentiating allowing which similarly help in improving the
level of economy at higher scale (Patiar, 2017).
interrelationships of the operational and functional units within a chosen hospitality business
Operational functional units inside accommodation industry both are interrelated with one
another as in light of the fact that they work inside an equivalent field and have normal wanted
objectives which are probably going to be accomplished inside a particular time stretch. In
reference of Radisson, inn works at global level and has wide scope of capacity just as
operational units.
Front office and Housekeeping-Front office and housekeeping office for coordinated with one
another which are considered under activity division since housekeeping just as front office both
work with utilization of powerful correspondence and front office answerable for giving requests
to housekeeping office where housekeeping staff is liable for giving all vital data to front office.
IT and HR-It is a practical unit of a Radisson that spotlights on getting and utilizing data in all
around got way of client's visitor and vacationer just as workers.
Explain how the use of franchising and licensing agreements has influenced the global
development of the hospitality industry
Different types of inbound marketing policies have a profound impact on the development of the
global industry, since with the help of these strategies, the hotel industry can run its business
activities to meet the needs of clients or guests (Ågren, and Dalerstedt, 2020).
 Franchise- Franchise is clear as a procedure of marketplace entry strategy and delivery
process used by companies, in which franchisees grant franchise rights to use their brand
or products in their country or a region. The deal directly affects the hotel's global

development industry, since when this procedure is controlled by the company, it will
directly affect the hotel's stakeholders and market areas.
 License- License Agreement refers to an agreement, which is distinct as a process by
which a company authorizes other companies to use its product license and use its
intelligent property within a specified period of time. This also affects the development of
the global hotel industry, as the founder of hotel also uses such licenses and agreements,
which through these licenses and agreements can enlarge their commercial activities and
upsurge brand goodwill in multinational countries.
From the discussion paragraph, franchise and license agreements have a direct impact on the
development of the global hotel industry, because these are mainly used by hotels to increase
their commercial activities and also helping them in managing their resources, activities,
functions and operations. to be effective.
Identify how global growth, franchising and licensing developments have contributed to the
economic worth of the hospitality industry
Contribution- franchises and licenses are significant for the improvement and development of
the economy and the hotel industry, as they help to run business and marketing activities in the
most effective way through ethical or legal events (Kosolapova, 2020). The contribution of these
two footings is analysed as follows: ·
 Franchises- Franchises are an important part of the hotel industry because they generate
and provide $ 1.6 trillion in economic output worldwide. It can be seen that in the tourism
and hospitality industry, franchises play an important role in providing benefits to the
market and the business in general. For example, hotels that use franchises as a go-to-
market strategy can provide SMEs with more information and data services and job
opportunities. This is an important contribution to the growing and development of
franchises for the hotel industry·
 License- The license also makes an important contribution to the hotel industry, because
the use of well licenses in the hotel industry straight principals to economic development,
because the use of market access strategies requires government services and
authorization, which also leads to the establishment of relatives with government
associations (Shekarian, 2020). This has also contributed to the economy and the hotel
industry since it improves people's living standards.

Explain a range of various operational roles within the hospitality industry
There are different scopes of various operational parts inside accommodation industry which are
given as below-
•Food and beverages manager- It is activity job which is accessible in Radisson because of this
on-going pandemic circumstance. There is a requirement for food and drinks head supervisor and
counter who will be answerable for taking care of the quality at all perspectives to convey
complete fulfilment to clients.
•Housekeeping division manager It is another operational job which is significant inside lodging
industry in light of the fact that a housekeeping office administrator is liable for dealing with the
tidiness of a room and each and every edge of region .
Identify the skills required for roles within the hospitality industry and current skills shortages
Abilities in hotel industry are needed at each viewpoint in light of the fact that without utilization
of mastery information and abilities it isn't feasible for lodging industry to deal with their
exercises inside working environment. In light of Radisson, they have various workers and
number of opening inside the lodging for which various abilities are required and are analyzed as
follows-
Activity administrator Radisson which is the worldwide organization inn industry includes wide
opening inside their administration because of this on-going pandemic circumstance of Corona
virus. For instance HR chief of organization is searching for activity supervisor who can oversee
and deal with their all various sorts of activity and creation exercises. Different sorts of abilities
are liked by HR for this job which are given beneath (Chua, 2017).
Skills
•Communication skills- It is most significant expertise which is required by activity chief to
execute jobs and duties. This is on the grounds that without utilization of correspondence it isn't
workable for activity administrator to deal with the activity inside inn industry and tackle issues .
IT division head-It is another empty control for which lodging is searching for an up-and-comer
who has a higher involvement with IT field office and realizes how to all around got the data just
as information of clients. For this street their abilities are required which are given as follows-
•Problem solving: It is the main ability which is required by IT office head since the individual in
question will be liable for overseeing and tackling every one of the specialized issues of the
board with utilization of their solid various dialects information.

Analyse the skills gaps within the hospitality industry in relation to a range of various
operational roles
There are different kinds of operational guidelines for instance front office, Human asset
division, housekeeping office and a lot more in which exceptional abilities are needed by lodging
industry to complete the work in successful manner. So different abilities hole are referenced
underneath
Skills Gap in hotel sector- Market is getting more extensive and rivalry level is expanding at
higher scale because of which it is getting hard for some organizations on training to accomplish
their objectives inside a particular time-frame on account of wide scope of abilities holes. This
has been additionally dissected that with expansion in rivalry level individuals have in improving
and fostering their range of abilities however prerequisite by lodging industry is being changing
quickly which prompts expertise holes inside representatives and business area. In light of
Radisson, they likewise found there is abilities hole inside their inn for instance old workers
think that its hard to change with new advances and instruments, utilization of performing
multiple tasks exercises and information, computerized advertising and innovation use at
synchronous level and so forth (Iraldo, 2017).
Impact that skills gaps have on hospitality businesses.
skill gap profoundly affect lodging organizations since they give a definite outline about abilities
which are significant for inn industry efficiency and needed at need level. Without filling of
these holes, chosen inn can't accomplish upper hands inside market.
Solutions to skill gaps
•Training and advancement program-Most significant arrangement which can be utilized by
Radisson to manage ability holes in light of the fact that with the assistance of directing
preparing and improvement program inside consistently it turns out to be simple for them to
foster information and expertise of representatives and staff in new techniques and execute
changes as needs be.
CONCLUSION
As per the above report it has been analysed that hospitality industry provides various services to
the economy which further helps in the growth of the economy. To increase the demand of the
hospitality industry in the market proper management is very important which will enhance the

overall performance of the business in the marketplace. there are different factors which can
affect the services of the business with the help of pestle and swot analysis company can identify
these factors and plan there strategies accordingly so that smooth functioning of the business can
take place in the marketplace.

REFERENCES
Books and Journals