Report: Contemporary Hospitality Industry Analysis - Dorchester Hotel

This report provides a comprehensive analysis of the contemporary hospitality industry, with a specific focus on the Dorchester Hotel. The report begins with an introduction to the hospitality industry and then delves into a SWOT analysis and a PESTLE analysis of the Dorchester Hotel. It examines the implications of both current and potential trends, such as social media management and artificial intelligence, on the hotel's operations. The report also evaluates the capability of the Dorchester Hotel to adapt to these trends and discusses how external elements impact them. The analysis covers political, economic, social, technological, legal, and environmental factors. The report concludes by summarizing the key findings and referencing relevant literature. This detailed analysis offers valuable insights into the challenges and opportunities within the luxury hotel sector and the broader hospitality industry.

CONTEMPORARY
HOSPITALITY
INDUSTRY

Introduction
SWOT analysis
PESTLE analysis
Implications of current and potentiol trends
Evaluation of the capability of hospitality industry
How external elements impact on current and potential
trends
Conclusion
References
TABLE OF CONTENTS

The hospitality industry is a very broad concept that
engages with various enterprises in the form of small,
medium and large term business organizations. The main
focus of determining everything is to commendably
recognize about the implication of contemporary
corporate environment in accordance with the hospitality
industry. The presentation is based on the Dorchester
hotel. It is a luxury hotel located in the Park Lane Street
in London. It is one of the most high-status hotels across
the world. The presentation involves PESTLE, SWOT
analysis and the implication of both current and potential
trends.
INTRODUCTION

It is significant for hotel industry to update whole external evaluation
due to which it becomes easy to make efficient level of varieties within
the business organization. It is further been explained as below: -
 Political factors: - It is the first stage which mainly focuses on diverse
elements like in context with labor law and so on. In accordance with
taken hotel it also faced the impact of certain political factors like
geopolitical threat due to wide geographical footprint. It is becoming
a challenging situation for the organization in order to enlarge their
operations.
 Economic factors: - It is engaged with various trade policies, inflation
rate and many more. The Dorchester hotel got affected by economic
factors in the form of certain instabilities in exchange rate which
creates an impact on overall net profit and besides this it also gets
affected by the increasing disposable income across different markets.
PESTLE ANALYSIS

Social factors: - There are several elements that engage with
the category of social factors like with regards to taste and
preferences. So, in case of Dorchester hotel it was been
analyzed that there was concern regarding both staff
members and guest well-being due to health crisis and also
employee liability towards decreasing turnover.
Technological factors: - On the basis of this the main focus
is on the usage of augmented software, artificial intelligence
and many more. In accordance with selected hotel they used
the way of digitalization which led to increment in the
shared services in their hotel industry and also certain tools
for booking.
CONTINUE….

Legal factors: - These factors mainly focus on all rules
and regulations which are a requirement for each phase.
In Dorchester hotel, there was compliance with both
regulatory and legal needs in order to operate
economies and also with respect to labor laws.
Environmental factors: - It is indulged with the usage of
all resources, waste management and many more. In
context with hotel they think on using all kind of
resources at high level and decreasing the wastage of
food and beverages.
CONTINUE….

Strengths: - The Dorchester Hotel is a great brand portfolio in context with
luxury and economic segments. It also has access to high level capital in
order to drive economic growth.
Weakness:- The main weakness with respect to the selected hotel is that they
are lagging behind their online business which is the most necessary thing as
per the present market situation. They also have full level forecasting which
is not beneficial for their organization in comparison with other hospitality
businesse.s
Opportunities : - In the hospitality industry there are many opportunities
which an organization can take so with respect to the selected hotel they are
providing effective innovative sources to all the clients and besides this they
are increasing their annual income which are beneficial to improve their
profit margins.
Threats:- In the current marketplace there are large number of competitors
due to which they have a threat as with respect to this they poses a demand
on continuous innovation and there's also a downturn in global economic
condition with respect to fluctuations in the exchange rate
SWOT ANALYSIS