Contemporary Hospitality Industry: A PESTEL and SWOT Analysis

This presentation offers a comprehensive analysis of the contemporary hospitality industry, focusing on the Grand Hotel as a case study. It begins with an introduction and company overview, highlighting the hotel's background and key features. The core of the presentation involves a detailed PESTEL analysis, examining the political, social, economic, technological, environmental, and legal factors impacting the industry. A SWOT analysis is also conducted to evaluate the hotel's strengths, weaknesses, opportunities, and threats, with a focus on its brand name and financial stability. The presentation further explores the impact of external factors and current trends within the hospitality sector, particularly consumer preferences, technological advancements, and sustainability. It also evaluates strategies for developing products to meet evolving customer demands, emphasizing the importance of digital services and eco-friendly practices. The presentation concludes by summarizing key findings and referencing relevant academic sources, providing a well-rounded overview of the hospitality industry and its challenges.

THE CONTEMPORARY
HOSPITALITY INDUSTRY

TABLE OF CONTENT
 Introduction
 Main body
 Conclusion
 References

INTRODUCTION
 This ppt gives a brief overview of
PESTEL analysis, SWOT analysis,
evaluation of impact of external
factors, current trends in hospitality
industry, evaluation of hospitality
business to develop products and
critical evaluation of impact of
external factors.

COMPANY OVERVIEW
 Grand hotel is predominately the 5
star hotel which was founded in the
year 1998.
 Headquarter- Eastbourne, England
 This hotel is known by the other
name “White palace”.
 This hotel has around 152 rooms
and out of tese around 23 are the
suites and 30 are the junior suites.

PESTEL ANALYSIS
 Political factors
 The major political factors
are tax policy, political stability,
government regulations etc.
 These impact the hospitality industry
to a great extent.
 For example- the high rate of
corruption in the country has
impacted hotel Grand in negative
way and has affected the operations
in negative way.

CONTINUED
 Social factor
 These mainly include culture,
attitudes, health consciousness etc.
 The Increasing awareness and
consciousness of people towards their
culture has benefitted Grand hotel.
 As this hotel provides multi-cuisine
food of every culture hence this has
increased its goodwill.

SWOT ANALYSIS
 This is the framework which helps
organizations to analyze their various
aspects like strengths, threats etc which
eventually helps in sound decision-making.
 Strength
 The major strength of Grand hotel
is its great brand name.
 Being a 7 star hotel, company has a great
brand image in market which has helped
them to gain the competitive advantage.
 Another strength is their great financial
stability. Hotel has gained a great amount of
profitability due to its unique resources.

EVALUATION OF IMPACT OF
EXTERNAL FACTORS
 There are various external factors
which affects the overall
operations of the organizational.
 These includes political,
economic, legal, technological etc.
 Some of these factors have
positive influence while some
have negative influence on
organization.

CURRENT TRENDS WITHIN
HOSPITALITY INDUSTRY
 There has been a constant change in the
consumer trend which has become one of the
determining factor for hospitality industry.
 Customers forms the inseparable and core
aspect of each and every hospitality
organization thus keeping a track of their
constantly changing needs and demands is
highly necessary for the organizations.
 With the advent of technology, customers
have become highly aware as well as
technology-oriented and now prefer
innovative products and services.

CONTINUED
 The another current customer trend which is
affecting the hospitality industry is
sustainability.
 As now people have become highly
environment conscious and hygiene freak thus
they prefer hotels which have environmental
friendly products.
 Now people mostly depend on recyclable and
reusable materials.
 For example- customers want their towels and
other hygiene supplies entirely new which
have not been used by other guests and are
recyclable.

EVALUATION OF HOSPITALITY TO
DEVELOP PRODUCTS
 There has been a great change in the
trends of customers within hospitality
industry which eventually has
influenced it.
 For example- the greatest trend is the
need of customers to have highly
equipped hotel rooms.
 Thus, hotels should provide highly
digital services and products to their
customers like app controlled doors,
Wi-Fi, mobile keys etc to keep a track
f the trend.

CRITICAL EVALUATION OF IMPACT
OF EXTERNAL FACTORS
 The various external factors such
as political, legal, social have a
great impact upon current trends
within hospitality industry.
 For example- customers have
become highly conscious towards
leading the luxurious lifestyle thus
in this sense organizations have to
take care of various social factors
like health consciousness, culture
etc.