Report on Contemporary Hospitality Industry: Analysis and Trends

This report provides an analysis of the contemporary hospitality industry, encompassing various facets such as accommodation, entertainment, travel, tourism, and food & beverage services. It employs PESTEL analysis to evaluate political, economic, social, technological, environmental, and legal factors impacting the industry, particularly focusing on Accor Hotel. Furthermore, a SWOT analysis identifies the strengths, weaknesses, opportunities, and threats facing the industry, including brand diversification, seasonality, innovative services, and increasing competition. The report also highlights potential and future trends, such as the use of robots, contactless payment options, and the rise of solo traveling. The report concludes that the hospitality industry is significantly impacted by various factors, emphasizing the need for businesses to adapt to evolving trends and challenges. Desklib provides access to this and other solved assignments for students.