Contemporary Hospitality Industry Analysis and Trends Report

This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on PESTEL and SWOT analyses for WA PILLA Hotels and Tavistock House Hotels. It examines the impact of political, economic, social, technological, legal, and environmental factors on the industry. The report also conducts a SWOT analysis to determine the strengths, weaknesses, opportunities, and threats faced by both hotels. Furthermore, it explores supply and demand dynamics, popular and less popular trends, and declined trends within the industry, such as online booking and reduced human interaction. The implications of current and potential trends are discussed, emphasizing the need for organizations to adapt and modify services to maintain goodwill in the market. The conclusion highlights the industry's potential to improve economic growth and the importance of strategic decision-making based on thorough analyses. The report also includes references to relevant academic sources.

Contemporary Hospitality Industry

PESTEL analysis
PESTEL consist certain factors which are known as
external elements which impacts on operations of an
organization It consist political, economic, social,
technological, legal and environmental factor which are
given below.

Political factor
 Favorable government rules towards
operations of WA PILLA Hotels is helpful
reduce overall cost of production.
 Suitable regulation made by government will
reduce taxation for Tavistock House Hotel
which increase its profitability.

Economic factor
 However, high interest rates and inflammation rates
can boost up overall production cost which can reduce
profitability of WA PILLA Hotels.
 Favorable inflammation rates will helps to Tavistock
House Hotel to purchase raw material in bulk and
increase their productivity.

Social factor
 Unfavourable condition of these
components are may responsible for
reducing consumers of WA PILLA
Hotels which impacts negatively on
profits.
 Changing trends will modify choice of
customer which impacts negatively on
operations and foster changes which
consumes extra funds of Tavistock
House Hotel.

Technological factor
 It will facilitate to increase productivity as
well as profitability of WA PILLA
Hotels.
 New technological trends requires more
funds to be invested in Tavistock House
Hotel which reduce profitability of
business.

Legal factor
 Avoiding legal roles may create complex situation
for WA PILLA Hotels as they may face high fines
and other regulatory punishments.
 Tavistock House Hotel can obey legislation
accurately which helps to improve goodwill among
government bodies and customers

Environmental factor
 WA PILLA Hotels should focus on safety of natural environment
otherwise releasing poisonous materials directly to atmosphere is not
suitable for nature. It may responsible for reducing goodwill of brand and
trust factor of customers.
 Tavistock Hotels should release waste to environment after treating it to
reduce toxicity of atmosphere which is helpful to increase brand image
among people.

Strengths
WA PILLA Hotels Tavistock House Hotels
High recognition Diversity in guest experience
Technical innovations Low cost of branded
distribution
good employee retention Autonomous control

Weaknesses
WA PILLA Hotels Tavistock House Hotels
High Competition Lack of adopting new market
demands
Global expansion Face lifestyle fatigue
Lack of regular training High maintenance and staffing
cost

Opportunities
WA PILLA Hotels Tavistock House Hotels
High potential Change services as per
demand
New innovations Modify structure of
organization
Better interior designing Adopt new technologies

Threats
WA PILLA Hotels Tavistock House Hotels
Entry of global brands Cost of distribution
Competition on price Threat of local brand
Increased funds to adopt
new technology Threat of new entrants