Contemporary Hospitality Industry Analysis and Trends Report

This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on PESTEL and SWOT analyses for WA PILLA Hotels and Tavistock House Hotels. It examines the impact of political, economic, social, technological, legal, and environmental factors on the industry. The report also conducts a SWOT analysis to determine the strengths, weaknesses, opportunities, and threats faced by both hotels. Furthermore, it explores supply and demand dynamics, popular and less popular trends, and declined trends within the industry, such as online booking and reduced human interaction. The implications of current and potential trends are discussed, emphasizing the need for organizations to adapt and modify services to maintain goodwill in the market. The conclusion highlights the industry's potential to improve economic growth and the importance of strategic decision-making based on thorough analyses. The report also includes references to relevant academic sources.

Contemporary Hospitality Industry

PESTEL analysis
PESTEL consist certain factors which are known as
external elements which impacts on operations of an
organization It consist political, economic, social,
technological, legal and environmental factor which are
given below.

Political factor
 Favorable government rules towards
operations of WA PILLA Hotels is helpful
reduce overall cost of production.
 Suitable regulation made by government will
reduce taxation for Tavistock House Hotel
which increase its profitability.

Economic factor
 However, high interest rates and inflammation rates
can boost up overall production cost which can reduce
profitability of WA PILLA Hotels.
 Favorable inflammation rates will helps to Tavistock
House Hotel to purchase raw material in bulk and
increase their productivity.

Social factor
 Unfavourable condition of these
components are may responsible for
reducing consumers of WA PILLA
Hotels which impacts negatively on
profits.
 Changing trends will modify choice of
customer which impacts negatively on
operations and foster changes which
consumes extra funds of Tavistock
House Hotel.

Technological factor
 It will facilitate to increase productivity as
well as profitability of WA PILLA
Hotels.
 New technological trends requires more
funds to be invested in Tavistock House
Hotel which reduce profitability of
business.

Legal factor
 Avoiding legal roles may create complex situation
for WA PILLA Hotels as they may face high fines
and other regulatory punishments.
 Tavistock House Hotel can obey legislation
accurately which helps to improve goodwill among
government bodies and customers

Environmental factor
 WA PILLA Hotels should focus on safety of natural environment
otherwise releasing poisonous materials directly to atmosphere is not
suitable for nature. It may responsible for reducing goodwill of brand and
trust factor of customers.
 Tavistock Hotels should release waste to environment after treating it to
reduce toxicity of atmosphere which is helpful to increase brand image
among people.

Strengths
WA PILLA Hotels Tavistock House Hotels
High recognition Diversity in guest experience
Technical innovations Low cost of branded
distribution
good employee retention Autonomous control

Weaknesses
WA PILLA Hotels Tavistock House Hotels
High Competition Lack of adopting new market
demands
Global expansion Face lifestyle fatigue
Lack of regular training High maintenance and staffing
cost

Opportunities
WA PILLA Hotels Tavistock House Hotels
High potential Change services as per
demand
New innovations Modify structure of
organization
Better interior designing Adopt new technologies

Threats
WA PILLA Hotels Tavistock House Hotels
Entry of global brands Cost of distribution
Competition on price Threat of local brand
Increased funds to adopt
new technology Threat of new entrants

SWOT Analysis of WA PILLA
The SWOT analysis is helpful to determine actual strength weakness,
opportunities and threats so that strong points can be utilised more
effectively along with reducing weak points.
Determining strength and weakness are helpful to consider strengths to
make effective decisions and reduce risk of problems in operations by
avoiding weak factors in WA PILLA Hotels.

SWOT Analysis of Tavistock House Hotels
The SWOT analysis of Tavistock House hotels is helpful to utilize its
strengths to attract more number of customers which facilitate to boost
up profitability of business.
They can grab opportunities to enhance business and put efforts to
reduce weaknesses and threats which helps to improve customer
experience and brand image in market.

Supply or Demand of WA PILLA Hotels
The different types of rooms with their costs are available in WA PILLA
hotels with attractive interior designing for encouraging customer to
prefer this hotel and other services.
People demands for technological facilities to get booking easily and
requires quick delivery of ordered food or other services.

Supply or Demand of Tavistock House Hotels
In context of Tavistock house hotels, it has been analyzed that they provide
different packages for customer having differentiated budget which helps to
grab every type pf client to increase profitability.
People demands for innovative services and expect more in limited budget
which is required to be considered and make plan of production to fulfill
such demands of customer.

Very Popular Trend in Hospitality Industry
In context of hospitality industry, the very popular trends to search more
suitable hotels and get online booking easily to make a effective holiday
planning.
It is very favorable to customer as they can plan their trips easily and remain
tension free of staying before traveling which makes their trip much
enjoyable.

Less Popular trend in Hospitality Industry
The less popular trend in hospitality industry is less human interaction because
every thing has been done with the help of online mode regarding booking and
taking orders.
Hotel management even take feedback through their websites and provide
appropriate response to them by conveying about solving criterion of particular
problem.

Declined trends in Hospitality Industry
The declined trends of hospitality industry consist storage of
customer data on hard copies including files or registers.
In present scenario of digitization, every hotel prefer to feed data in
computers and laptops along with maintaining the same in specific
information system of organization for ensuring security & privacy
of data.

Implications of current and potential trends
 The current and potential trends are required to focused by organizations
in order to make desired modifications in services for maintaining their
goodwill in market.
 WA PILLA Hotels face present trends including needs of advanced
technology, sustainability rules and new role of employees in respect of
improving quality of products & services provide by organization.

CONCLUSION
From the above PPT, it can be concluded that hospitality industry is much
capable to improve economic growth in countries. It includes to conduct
PESTEL analysis to determine present condition of external factors and their
impacts on operations to make appropriate decisions. It consist to determine
strengths and weakness of company to make correct decision making by
using strengths and solve weak points.

REFERENCES
Wang, C. J., 2016. Does leader-member exchange enhance performance in
the hospitality industry? The mediating roles of task motivation and
creativity. International Journal of Contemporary Hospitality Management.
28(5). pp.969-987.
Yadav, R., Kumar Dokania, A. and Swaroop Pathak, G., 2016. The influence
of green marketing functions in building corporate image: Evidences from
hospitality industry in a developing nation. International Journal of
Contemporary Hospitality Management. 28(10). pp.2178-2196.

REFERENCES
Wang, C. J., 2016. Does leader-member exchange enhance performance in
the hospitality industry? The mediating roles of task motivation and
creativity. International Journal of Contemporary Hospitality Management.
28(5). pp.969-987.
Yadav, R., Kumar Dokania, A. and Swaroop Pathak, G., 2016. The influence
of green marketing functions in building corporate image: Evidences from
hospitality industry in a developing nation. International Journal of
Contemporary Hospitality Management. 28(10). pp.2178-2196.

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