Report: Belmond's Performance in the Contemporary Hospitality Sector

This report provides an analysis of the contemporary hospitality industry, focusing on Belmond, a luxury hospitality organization. It begins with an introduction to the industry and its emphasis on maximizing customer satisfaction. The report includes a PESTLE analysis of Four Seasons Hotels and Resorts, examining political, economic, social, technological, legal, and environmental factors. A SWOT analysis of Belmond is presented, detailing its strengths (e.g., brand reputation, high-quality services), weaknesses (e.g., ineffective marketing), opportunities (e.g., technological advancements), and threats (e.g., competition). The report also explores current trends in the hospitality sector, such as globalization, security and safety, and diversity. The conclusion reiterates the industry's focus on enhancing consumer satisfaction. References to relevant academic papers are also provided.

THE CONTEMPORARY
HOSPITALITY INDUSTRY

INTRODUCTION
 Hospitality is considered as one of the most rapidly growing
and evolving industries worldwide which is engaged in
provision of services such as food and beverage, recreation,
transportation, accommodation and so on. The main aim of
companies that carry their business operation in this sector is
regarded to be maximising the contentment received from the
customers.
 The current report is based on Belmond, which is a luxury
hospitality organisation engaged in provision of an array of
products and services to customers across the globe.

PESTLE OF FOUR SEASONS HOTELS AND
RESORTS
•Pestle analysis is a framework through
which organisation can screen factors in
external environment in order to identify
their impact on business operations .

CONTINUE...
 Political
 Economic
 Social
 Technological
 Legal
 Environmental

SWOT OF BELMOND
 SWOT analysis is defined as a strategic tool through which business
organisation can identify their strength weakness threats and
opportunity from factors prevailing in internal environment. This will
allow organisation to develop strategic measures and plan in order to
take advantage of opportunities and overcoming their threat and
weaknesses.

CONTINUE...
Strengths Weaknesses
•Belmond is a well renowned name in hospitality
sector and is having dominating position by
providing high quality facilities and services to
their customers. This is one of the most essential
strength of entity that allow them to ensure
maximum profitable advantages.
•Company aim towards expanding that business
operations and service portfolio on continuous
manner, with having strong brand image which is
an essential strength of entity can enhance attention
of large base of customers towards their services
and facilities.
• By the course of time marketing and promotional
activities are also developing a significant rate.
However it has been identified that Belmond is
quite ineffective in making customers aware about
their business services and offerings comparatively
to other competitors.

CONTINUE...
Opportunities Threats
•By taking advantage of high technologies and
efficient marketing and promotion measures
Belmond enhance their market presence. Along
with this by implementing latest tools and
technologies in their workplace structure
respective organisation can serve their customers
with more efficient and attractive services
compared to other rivals.
It has been identified that hospitality sector is a
leading industrial segment in which large number
of organisations are performing their business
competition. It lead number of entities to involve
in aggressive competition, in order to overcome
this that Belmond is required to take advantage of
strategies and policies in order to overcome
competitions to from existing organisations like
four season London, Marriott International,
Holiday Inn etc.

CURRENT TRENDS IN HOSPITALITY SECTOR
 There are different types of potential and current trends in hospitality sector
that are having significant impact upon business operations confined within
hospitality sector. It is essential for Belmond to analyse and understand
importance and impact of these factors in order to develop strategies and
measures to overcome their negative impact for future development growth:
 Globalisation
 Proper security and safety
 Diversity

CONCLUSION
 As per the above mentioned report it has been concluded that hospitality
is a leading industrial sector around the world in which different type of
business organisations are performing their operations with an aim to
enhance consumer satisfaction level. In order to fulfil this different type
of operational roles and responsibilities are being undertaken in different
departments through which need and demands of customers get satisfied.

REFERENCES
 Modica, P.D., Altinay, L., Farmaki, A., Gursoy, D. and Zenga, M., 2020.
Consumer perceptions towards sustainable supply chain practices in the
hospitality industry. Current Issues in Tourism, 23(3), pp.358-375.
 Njoroge, M., Anderson, W., Mossberg, L. and Mbura, O., 2020.
Entrepreneurial orientation in the hospitality industry: evidence from
Tanzania. Journal of Entrepreneurship in Emerging Economies.
 Mohamed Idris, A.K., Hashim, N., Nik Mohd Nor, N.M.S. and Faat, F.,
2020. An overview of service quality towards guest’s satisfaction in
hospitality industry. ESTEEM Journal of Social Sciences and
Humanities, 4, pp.196-202.