Report on the Contemporary Hospitality Industry: Analysis and Insights

This report provides a comprehensive overview of the contemporary hospitality industry, examining various aspects of the sector. It begins by discussing different types of businesses within the industry, including travel and tourism, food and beverages (fast service, full service, catering, room service, food production & bar), and accommodation (resorts, lodging, suits, bed and breakfast). The report then delves into the operational and functional departments within a hospitality business, using Hilton Hotel as a case study, detailing the roles of departments such as HRM, finance, sales and marketing, housekeeping, and food and beverages, along with their interrelations. Furthermore, the report analyzes the contribution of the hospitality industry to local, national, and international economies, highlighting job creation and revenue generation. The report continues by exploring different operational roles within the industry and the required skills, also addressing current skills shortages. It also includes a SWOT analysis for a hospitality business and reviews how this can inform the decision-making process. The report concludes by appraising the implications of current and potential trends in the hospitality industry, providing specific examples.

The Contemporary
Hospitality Industry

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Discuss different types of business within hospitality industry........................................3
P2 Operational and functional departments within hospitality industry................................4
P3 Discuss contribution of hospitality industry to local, national and international economies.
................................................................................................................................................5
TASK 2............................................................................................................................................6
P4 Different operational role within hospitality industry.......................................................6
P5 Examine the skills required for roles within the hospitality industry and current skills
shortages.................................................................................................................................7
TASK 3............................................................................................................................................8
P6 Assess the political, economic, social, technological, legislative and environmental factors
that affect the development of organisations operating within the hospitality industry.........8
P7 Undertake a SWOT analysis for a hospitality business and review how this can inform the
decision-making process........................................................................................................9
TASK 4..........................................................................................................................................10
P8 Appraise the implications of current and potential trends in the hospitality industry
providing a range of specific examples................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
INTRODUCTION
Hospitality refers to relationship among visitor and organiser. This sector offers services to
guest with the help of various business. In which there are many types of different industry such
as accommodations, food, drink, travel, camp grounds and so on (Chon and Zoltan, 2019). In
relevance to this Hilton hotel is considered. This is a hospitality firm which carries out their
operations at global level. It is a five star hotel in UK. Various types of business in hotel industry
are explained as well as with their services. Furthermore, operational and functional departments

of selected firm is discussed. Contributions of hospitality industries to local, national and
internationals level is included.
MAIN BODY
TASK 1
P1 Discuss different types of business within hospitality industry
Hospitality industry consist various types of business units but consumers services is
integrated factor that is divided by all sections of industry. Their success is totally depends on
how a company operates it business and how impressive their business framework is. Some of
the sectors in hospitality industry are as follows:
Travel and tourism- This is largest aspect in hospitality industry with various central
participants across the world. It includes airlines, train, cruise ships and so many other in order to
provide services. It assist travelling today participant's from one place to another.
Food and beverages-It is considered as important sector of hospitality industry among
various sectors. It is divided into various categories which are discussed below:
Fast service restaurants: These are mercantile food offering restaurants which full fill
the needs of consumers who are looking for garner drinks, quick snacks and meals. Basically,
these restaurants have small workforce and due to which they have standard personal services
here. They provides offers like KFC, Pizza hut, Mac Donald, Subway etc.
Full service restaurants- These are those restaurants which offers drinks, meals and
various types of food services to their customers. In which mainly waiter take order from
customer and serves food on the table (Ali and et.al., 2019). Such type of restaurants includes
casual dining, theme restaurant, fine dining and various other categories.
Catering & banquet business- This type of business unit offers food and beverage service
to customers on various peculiar occasion's like wedding, birthday party’s and festivals.
Room services: In such types of services in hotel enables guest to select items of food and
drink in order to deliver to their hotel rooms for consumptions. It is not common for room
services to be offered in hotel that are not high end or in motels.
Food production & Bar: Food production includes making of foods for guest within
hotel and bar refer to that place where all soft and hard drinks are available for guest.

Accommodation-This refers to way service that is provided in hospitality industry in
hotels which varies from luxurious hotel to grand resorts. It is utterly a wide sector of hospitality
business where it is from breakfast and bed enterprises. It also offers lodging services. For
instance during travelling the most essential requirement for traveller is accommodations and
other is food and transportation. In respect of this summer meditation and hotel services are
discussed below:
Resort- This is the most important type of commendation which is popular among
traveller. It brings individual to nature and provides requisites break from daily routine.
Lodging- During travelling to different place the most thing that is required is to do relax
and for this people need shelter which protect them from nature atrociousness.
Suits: Along with lodges, department of hotel also offers luxurious suits to their
consumers while travelling for staying. Most of the suits are specific for ceremonial sorts in
order to stay and the cost prices is higher compare to day to day services.
Bed and breakfast are wonderfully eclectic mix of all types of hosts and houses. This is
considered as a part of attraction.
P2 Operational and functional departments within hospitality industry.
Hilton Hotel is an international hospitality service which governs and franchises a wide
range of hotels along with housing affiliated facilities. This is one of the largest chain of hotels in
the world it has 68000 properties across the world or around 130 countries and territories (Hassi,
2019) It holds various department in order to carry out all operations of company effectively.
Some of function are discussed as below:
Functional Department- This department carry out various roles and responsibility in
Hilton Hotel. It serves consumers by offering various services like HR marketing finance and so
on which are explained below:
HRM -This play a vital role in hotel industry the main role that is performed by HR
manager is to recruit and select the appropriate candidate which adds them to perform all task
effectively. In contest of hotel Hilton it job performs activities like managing of hotel, events
recruitment of skilled candidate, controlling and staff management. HR manager Assist
Company in resolving the conflicts among employs creates job opportunities and evaluate the
staff turnover.

Finance- The main role that performed by finance manager is to manage and analyser
outflow and inflow of cash. In relevance to Hilton Hotel their manger is to maintain stages of
accounts receivable payable and department budgets along with salary of employee's. They help
company to prepare financial statements regular reports and review all ledger of company. It
keeps recommend a scheme of procedures and policies that aids in managing appropriate control
on activities of finance divisions.
Sales and marketing- The main role that performed by marketing Department is to carry
out promotion about services so that people will get awareness about company offerings and will
able to consume services that is offered by company. In relevance to Hilton Hotel the sales and
marketing manager stands for hotel in various exhibition and events for the increment of sales
and profit margin of company. There are various areas in hospitality sector where supports of
marketing & sales is required and i.e. in deep research about consumers preferences as well as
why consumer select cretin hotel over other and that includes location, perks and facilities. For
creating buzz there is requirement of marketing team as they spread awareness about services.
Additionally for maintaining good relationship with users it is vital to have high level of repeat
business. Repeat consumers are stable revenue base.
Operational departments- Along with functional Department, operational Department is
also an important part in hotel to carry out functions. It includes food and beverages,
housekeeping front -desk services, kitchen stuff and so on (Gupta, 2019).
Housekeeping- This Department performs various functions related to cleanness and
maintenance of beauty of hotel. In context of Hilton Hotel, it consist various housekeepers in
order to maintain the beauty of hotel they ensures the quality in safety sanitisation and comfort
for the guest. Housekeeping department in hotel ensures cleanliness, maintenance and aesthetic
appeal of all room along with public areas. It not only turnaround on timely but cleans and
maintains everything in hotel so that property is as fresh and attractive and guest will also feel
fresh and got attracted. Housekeeping primary communication is with front desk team, statues of
each room is updates on regular basis and that is informed by housekeeping departments.
Food and beverages- This department calculates, plan and perform all food and beverages
orders along with finance and personals. In contest of hotel Hilton their main motive is to
enhance sales and revenue along with employee engagement in client satisfaction. They design
special menus and get goods on continuously basis in order to make improvement.

Front office services- This is considered as the primal visual department in hospitality
industry. In case of hotel Hilton the central point of action inside the front business offices, the
reception desk, this is the place which influence guest and visitors to put impression about hotel.
This includes eatable weather person registration information about sub division. It includes
registrations of guest, managing reservations and providing information about rooms, rates and
amenities to consumers is the function that is performed by officer of front desk.
So all these are the different departments and their function in hospitality industry and
these all are very important in order to carry out business operation effectively for attaining
desired goal.
Interrelation among departments of hotel:
Front office staff interacts with all department of hotel including marketing& sales,
housekeeping, food & beverages,banquets, controllers, maintenance, security and human
resources.
Marketing and sales department relies on front office in order to provide data on guest
historic, details concerning each guest's visits.
Housekeeping department & front office communicate with each other in order to provide
information about room statues & availability of rooms for immediate guest.
Communication with food and beverages is also important and that includes reporting
predicted house counts, an estimated number of guest expected to register based on previous
occupancy activities etc.
P3 Discuss contribution of hospitality industry to local, national and international economies.
Hospitality industry is one of the most astronomic and quickest industry increases all over
the world. Visitors travels to different and various place in order to spend and enjoy the holidays
for various purpose such as educational tools, camping’s, intense etc. These all require
accommodation, food transportation and many other facilities (Mejia and Torres, 2018). Hence,
Hospitality industry contribute contributes it is large part towards local, national and
international economy part as it attains large profit and success.
Contribution towards local economy- Hospitality industry please a significant role in
developing the local economies. This industry contributes in large part in local economies as it
assist in growth and development. In every localised the pattern of hospitality need to be primary
part office domain policy and for economic and cultural structure. This creates more job

opportunities. Job opportunities motivates local economies as well as individual to get advantage
of job. This is related with the local qualified and educated people. With the help of this they will
able to improve their living standard and status. As people consume services at local level related
to hotel industry then they will receive some amount of payment and that contributes into
economy also with company.
National economy- As hotel industry contributes to local level, it also play significant
role in national economy. It offers multiple number of job opportunities like tour guides, travel
consultant, tour operators to planners & resorts restaurants in hotels. As well as it includes job in
various industries like airlines, parks, cruise, event management. So with the help of this, these
forms creates employment opportunity for the growth of economy. Visitors expend a lot of
money during travelling such as clothes, foods, medicines, transportation, entertainment that
assist world trade. Foreign exchange earnings is the most important contribution made by
hospitality industry. It helps in fetching currency of other nation by expenditure incurred during
travelling. So this is the most important benefit of hotel business which aids nation to improve its
economy.
International economy-Attracts international spending to nation by various worldwide
visitors. With the help of this they incurred large amount which increases gross domestic product
of country. Hotel industry convey different culture together in world community. Various
country table from trade balance selected tourism and hospitality for filling this. As industry
contributes in increasing GDP rates as well as this focus on earning the sustainable growth and
profit. By this at play vital role in international economies

TASK 2
P4 Different operational role within hospitality industry.
In order to carry out all operation effectively it is important for entities to perform their
assigned role effectively. In context of hospitality industry some of the role are as follows:
Chief: This refers to those individual who cooks foods within the firm and their main
role is to cook food tasty, delicious and fresh as well as to present in effective manners so that
consumers will get influence towards their services (Ann and Blum, 2020). In context of Hilton
hotel, it is vital for them to have highly skilled and talented chief team for preparing each types
of cuisines.
Housekeeping: This is also another important role that is performed by housekeeper in
order to maintain the beauty and freshness of hotel. In context of hotel Hilton, they need to have
effective and well manner housekeepers in order to service services in hotel as now a days most
peoples prefers cleanness and sanitation.
Front office role: This is the initial point to contact guest of hotel when they entered. In
which the manger of front desk make sure that guest will be welcomes in family as well as
professional manner. Rooms will be allotted as per bookings. Additionally, front offices manager
assist in dealing with the guest compliance and offer them relevant which they seeks.

Role of devise manager: This operational role in hospitality industry is responsible for
administrating workers which are occupied in function of front territories related in term of
logging. Additionally, planning of various capabilities as well as save correspondence with them
in order to offer services to visitors in effective manner. Division manger regulates rooms, office
finance openness controls along with monthly planning.
Role of security: It is dusty of each hospitality industry to make sure that safety and
security of their employees along with visitors is there. In context of employees, safety can be
related with the job roles. If they feel safe then only they will able to perform task in effective
manner. By this guest of hotel also feel secure and if they are paying high charges for good
accommodation services so in return they expect better services with safety.
P5 Examine the skills required for roles within the hospitality industry and current skills
shortages.
There are various skills and capabilities required by individual in order to successfully for
effectively perform the roles within hospitality industry (Barkauskas, Barkauskienė and
Jasinskas, 2015). Hilton is a well establish company that needs to consider highly skilled
employees that are capable for performing business practices significantly. Different skills that is
required to perform the role of hospitality industry includes –
 Effective communication – It is critical to have communication abilities that includes
both written and verbal. It is needed for human resource manager of respective company
since they have answerable available and give data about strategies to workers and fresh
recruits. Effective communication skills of Hilton company employees’ helps in
maintaining better relationship with customers also.
 Multitasking ability – This is significant aptitude, which is exceptionally needed for
housekeeping department and staff individuals. This incorporates different components
which are help to turn into a performed multiple tasks, for example employees of Hilton
company have to perform various roles and responsibility at same time so multi-tasking
will assist successfully managing all task.
 Customer services potential – That is crucial skills that should be within employee
performing practices in hospitality sector (Chan and et.al., 2017). It is compelling and
important for the business and its development factor. Front office chief and staff are
exceptionally prerequisite of this ability since they are face of inn. Front work area is

place where clients are shows up and ask their questions. It is the principle part from
clients are fulfilled and pulled in.
 Time management – This is one of the crucial skills that is needed by individual to
successfully or effectively performing business practices. This refer as the potential of a
person to complete all required task in desired time frame. Time management
capabilities of Hilton company staff member will help in successfully managing number
of task in significant manner as well as completing all activities with in right set of time.
All of these are crucial skills that should be with in employee performing practices in
hospitality industry.
It is important at Hilton hotel company correctly analyse the skill lacking with in
employees so that correct decision could be taken. It has been determined that employees of
respective company is weak in communication skills as well as time management capabilities
(Grobelna, 2016). In order to improve these skills of employees, manager of respective company
needs to conduct training and development programme. This will assist in improving skills of
employees.
Current skills shortages
All of these are crucial skills that should be with in employee performing practices in
hospitality industry. It is important at Hilton hotel company correctly analyse the skill lacking
with in employees so that correct decision could be taken. It has been determined that employees
of respective company is weak in communication skills as well as time management capabilities
(Grobelna, 2016). In order to improve these skills of employees, manager of respective company
needs to conduct training and development programme. This will assist in improving skills of
employees. There are different drivers of skill gap and high turnover. These factors lead to affect
over recruitment and talent development for example migratory and mobile labour force,
industry image ans so on. Skill gap will lead to have direct impact on performance and
productivity of business. In order to overcome the issues it is crucial that respective company is
providing training to employees in order to enhance different skills and capabilities.

TASK 3
P6 Assess the political, economic, social, technological, legislative and environmental factors
that affect the development of organisations operating within the hospitality industry.
There are number of factors in external business environment that is affecting
functioning and performance of Hilton hotel company. The major factor that affect development
of business as well as its operations with in hospitality industry includes political, economical,
social, technological, environmental as well as legislative factor.
Political factor – This factor is frequently identified with the degree of association and
nature of business at global level. This incorporates the different elements like tax collection
strategies, administrative practices and government framework. The legitimate guidelines and
guidelines of different business sectors may prompt influence the activities of Hilton company.
Reduction in taxation of government will lead to assist respective company to earn more profits.
Economical factor – It consist of different elements that can impact to the business and
its development factors. The variances in the unfamiliar trade rates lead to bring impacts all
through the economy (Jones, Hillier and Comfort, 2017). The negative effects of it tends to be
on Hilton hotel is it will prompt influence the speculation plans in both present moment and
long term. It will have direct impact on influence of business operations as well as significantly
its sales.
Social factor – The social factor is related to culture changes have effect on the business
and its development factor in successful way. This variables are incorporates different
components like segment, perception and wellbeing concerns, mentality towards different items
and administrations, gender orientation role. The quantity of individuals heading out to travel
expanding and it will prompt welcome positive effects on the Hilton hotel activities. It is crucial
for company to develop products which is as per the needs and wants of customers.
Technological factor – The innovative factor is the quick upsetting on the different
business and innovation and different tasks in an unexpected way (Kandampully, Zhang, and
Bilgihan, 2015). The mechanical factor incorporates different elements like development in item
contributions, advancement in client's administrations, pace of innovation, admittance to cell
phone driving strengthening. UK market area includes high and innovative technology that will
lead to have positive impact on business operations.

Environmental factor – There are different natural or environmental components, which
should be considered by the business associations. This is on the grounds that the progressions in
ecological variables can welcome changes on the tasks and exercises of business. For instance,
environmental standards and rules, inexhaustible innovation and so on can prompt welcome
effects on the working and activity of organization. This will help in developing strong brand
image as well as enhancing business practices.
Legal factor – Different laws and legal factor can prompt bring impacts and influences
the business tasks and exercises of organization. For instance, work laws of the country, climate
enactments and aides, information insurance guidelines, business laws and wellbeing and
security enactments. Lawful assurance enactment of the scholarly properties, copyrights, licenses
and different other IPR privileges of the various countries should be considered by the Hilton
Hotel in which it is working.
P7 Undertake a SWOT analysis for a hospitality business and review how this can inform the
decision-making process.
It is crucial for Hilton hotel to analyse and evaluate its internal strength and weakness
that will assist in enhancing overall performance of business (Jones, Hillier and Comfort, 2017).
SWOT analysis is effective tool through this respective company is able to determine its
strength, weakness as well as opportunities or threat that could lead to have major impact on
overall functioning of business.
Strength Weakness
The main strength of Hilton hotel company is
that it is it is providing its products and
services to large part of the world. This is well
established and well know company which has
strong network base. This hotel is conducting
business practices in creative and innovative
manner which enhance customer experiences.
There are some weakness of respective
company that is affecting over business
practices and its operation. Hilton company is
not providing timely training to its employees
which influence the capabilities and skills of
staff member.
Opportunity Threat
Hilton company has opportunity to enhance
business operations is different other part of
the world. It is essential for respective
This hotel is conducting business practices in
highly competitive environment. Hilton
company have major threat from the strategies

company to conduct marketing and
promotional activities in order to enhance sales
and profitability of business. This company
needs to provide timely training to its
employees so that they can smoothly and
effectively perform business practices.
of rival companies. The main competition of
respective company includes Ritz, Accor,
Holiday Inn and many more.
TASK 4
P8 Appraise the implications of current and potential trends in the hospitality industry providing
a range of specific examples
There are several trend in hospitality industry market area. It is important for the Hilton
company to consider different market trends in order to attain desired goals and objective of
business. Current and potential trends will lead to significant affect over business practices as
well as influence decision making process of business. Current and potential trends in Hospitality
industry are mention below –
Advance technology – This is one of the crucial trend in market area of hospitality industry
and it will lead to influence over functioning of business. Technology advancement will lead to
enhance overall functioning of business and assist in smoothly conducting business operations.
Hilton company can consider robot services in order to enhance the experience of customers as
well as improve quality of services.
Mobile booking and online payment – There is recent trend of mobile booking as well as
online payment method. It is important that respective company is considering this market trends
while performing business activities (Lopes, 2016). Mobile booking and online payment method
provide more convince to customer and they can book hotel anytime or anywhere. This trend is
beneficial for customers as well as business.
CONCLUSION
From the above report it has been concluded that there are various aspects that are related to
business and it will lead to have major impact on functioning or performance of business. There
are different types of business that are working with in hospitality industry and providing high
quality products. It is important that employees have accurate skills to carry out business

practices with in hospitality sector. It is analysed that external and internal market area will lead
to have affect over functioning and decision making of business.

REFERENCES
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