Contemporary Hospitality Industry: Radisson Hotel Case Study Report

This report provides a comprehensive analysis of the contemporary hospitality industry, using the Radisson Hotel Group as a primary example. It begins with an introduction to the hotel sector, highlighting Radisson's history, brands, and customer-centric approach. The report then delves into the scope and scale of the hospitality industry, emphasizing its growth potential and impact on employment and the economy. The first task explores the scope in the future, growth potential, and diversity of the hospitality sector, drawing on experience within Radisson Hotels. It also examines the role of professional bodies and hospitality organizations. The second task focuses on emerging trends in demand and supply, using Radisson as an example, and examines staffing requirements, the impact of Radisson's growth, and the roles, responsibilities, and qualifications of hospitality staff. The final task addresses recent developments affecting the industry, including sustainable development, labor costs, and technological advancements. The report covers operations, management, contracts, and health and safety aspects. The report is a detailed examination of the hospitality industry, using Radisson Hotels as a case study, and provides insights into its current state and future prospects.

Running head: CONTEMPORARY HOSPITALITY INDUSTRY
Contemporary hospitality industry
Name of the Student
Name of the University
Author Note

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Introduction on the hotel sector Radisson group of hotels
The company was formed in the year 1909 and started its first hotel in
Minneapolis, Minnesota, US .With time it has expanded its business and is spreading its brands
throughout the World. The hotels brands have Radisson, Radisson blu, Radisson RED and Park
Inn by Radisson in more than with 990 locations and in various countries. Radisson Blu is the
brand name which is used for the Radisson hotels situated in the places like Europe, Africa or
Asia. Radisson Blu has one of it’s headquarter in United Kingdom (Tracey et al. 2015).
This company is run by Carlson who is the head of the Carlson Rezidor Hotel Group. The
company has customer service and a well equipped training and promotion services. The
company treats its customer like a family, they provide their customers with the luxury and
comfort, and the brands treat their clients as God and ensure that their needs are satisfied
(Chathoth 2016). The people who stay in their hotels have an everlasting and unforgettable
experience forever. They try to build their properties and situate their hotels in a very exotic and
beautiful location.
The hotels are situated almost in every Country and even holiday places near beaches and
hill stations and even in some of the wildlife and pilgrimage places. Every hotel of Radisson is
filled with the luxury and comfort (Cronin et al. 2016). People who visit this hotel feel the
comfort and thus become the loyal customers and always want to visit and stay in their property.

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Introduction
In today’s generation, tourism is one of the growing sectors in the market and therefore
the hospitality industry often claims to be World’s largest industries which are used to produce
huge amount revenue as well as profit for the company. The hotel and tourism sector is a
platform which supports the economy in a Country, by producing revenue and proving maximum
employment (Ivanova and Ivanov 2015). The tourism has developed many avenues for the
people in this industry so as to get maximum output.
The report is prepared so as to discuss the scope and scale of hospitality industry and the
example of Radisson group of hotels is taken for discussing the situation. The report discusses
about the success story of this chain of hotels taking into consideration the experience in
Radisson Hotel industry with different aspects of it with regard to the tourism and hospitality
industry (Fleseriu, Cosma and Bota 2014).

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Task 1
Part A
Scope in hospitality sector in future using your experience in Radisson Hotels.
The experience in the Radisson Hotels, which is a large group of hotels locating in most
of the major destination places. The experience in Radisson hotel helps to understand the scope
and scale of this hospitality industry which is related to the hotel that provides services and grand
facilities to all the tourists who is travelling or visiting the particular places (Torres and Mejia
2017). This is one of the most emerging industries which is growing throughout the World and
has the potentials which can go to a highest limit. This industry is the most growing industry and
therefore it gives a huge scope in terms of employment and thus it can accommodate a lot of
people. There are huge investors, owners as well as managers related to this industry and who
invest in this industry (Zheng and Zhang 2014).
Scale of growth of the industry using the experience in Radisson
There is a prospect of good growth and sustainability in this industry in the future. The
industry helps the people in order to understand the needs of the customers and their preferences.
The hotel industry shall understand the changing trend of the people since the customers are the
ones who are responsible for the success as well as failure of the industry. This industry is
booming since everybody is interested in travelling and wants to indulge them in a luxury living
so that they can enjoy during their leisure time (Sun, Feng and Gauri 2014.). Radisson hotel is
one of the five star hotels where people prefer to stay because of its brand and the class and

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luxury it provides its customers. Some people also stay in the hotels for work purpose. The
market is very large and Radisson has many type of chain of the hotels which run on direct
ownership or franchise or contract basis. The management structure of these industries is
complex and therefore it is a growing industry (Law et al.2013).
Diversity in this industry using the experience in Radisson
This is a diversified industry, the hotel and hospitality industry is the one which gives
exposure to variety of culture, many people from different part of the World come to stay in
these branded hotels. Thus the hotels sector respect the cross cultural aspect and helps to bring
unity in all the people. Today many people travel from one Country to the other and therefore the
airline, hospitality sector has benefited a lot, thus the maximum profit is earned by these service
providing hospitality industry (Oyner et al. 2016). In the times of financial crisis and issues faced
in the World, this tourism industry is affected which results in the hospitality sector facing a
downfall. The fiscal, political, economical disturbances had initially slowed down the progress
rate but now it has grown a lot and it has impacted a lot of industries in the world ( Kruesi, Kim
and Hemmington 2017).
Part B
The role of professional bodies and hospitality related organizations such as the Institute of
Hospitality
The hospitality sector is a well renowned business in today’s times, and it is becoming
much popular. The industry has played a major role in providing commercial, industrial as well
as public service. There are many functions that are played by the hospitality business which is

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as a host and the guest, their relationship with them might be commercial as well as private
(Bowie et al. 2016). The staffs in the hotel are well knowledgeable and are trained from various
Institutes so that they are able to handle the customers in order to provide the customer with
maximum satisfaction. This industry is focused on giving services to the people. In this industry
the hospitality and tourism goes hand in hand and in order to achieve success it is important to
look at both the things. This sector provides the customers with a variety of food and staying
facilities as well as transportation services provided to the customers (Sucher and Cheung 2015).
The professional bodies as well as the organization help the industry helps to serve and
satisfy the customers. The hospitality sector helps the customers to have a good experience when
they are travelling and so that they feel comfortable while they stay in the hotels.
The institute of hospitality helps the Radisson group of hotels
The institutes and the professional organization ensures that proper teaching and
education is provided to the people so that the hotel like Marriot and Radisson, having a brand
value can serve their customers with a high range of services such as services in the room. The
staffs should be friendly and helpful so that they are able to assist the customers and help them to
meet the best experience (Nickson 2013).This group of hotels ensures that the services provided
to the customers are best so that all the people feel comfortable and will plan to visit the hotel
again.
The role of the branded hotels including Radisson is that they need to increase in the
repetition of guests in their hotels. This is achieved by them as they recruit people for their staffs
having excellence in providing the customer satisfaction. They focus on the customers since the
customers not only look for hotels with affordable prices, but also look for customer service

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center which shall provide them service and communicate with them efficiently. Good customer
service speaks for the industry (Brandon-Jones et al. 2016).
Task 2
Part A
Emerging trends in the demand and supply for hospitality sector using Radisson industry as an
example.
The development control of the Country of United Kingdom has planned that that the
Government can claim approx. £100,000 and also a rise in the jobs to around two hundred in this
hospitality sector when comparing with the other sectors. The tourism industry is one of the most
aggressive and employment intensive for this industry in the country. There are people getting
employed in the Country and growing their career. The developing Countries are lacking in skills
for development of their career. The industry contributes a lot of their revenue to the economy.
The growth in the career is lucrative for the people.
Topic: Demand and Supply trend of Radisson in the hospitality sector

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Source: (Munjal and Bhushan 2017)
Staffing requirements using Radisson industry
There are many colleges where the people can grow and learn their skills. In many
Countries, the profession of hospitality is taken up so as to help the person to learn the skills
required by the job. The industry requires a lot of workers, who can satisfy the customer need.
The people in this industry are able to maintain the patience and have the ability to communicate
with different people. This industry requires a large number of people who can work in this
sector and helps in the growth (Kitsios et al.2015).
Growth of Radisson and thereby affect in hospitality industry
1. Radisson is a company their brands and this have influences many of the hospitality
industries such as Marriott, Oberoi, and McDonalds which have started to export their
products from their home country (Pirani and Arafat 2014).
2. The hospitality has much wider scope, since many people are travelling throughout the
World and thereby it has helped the industry to take advantage of the growth of the
business.

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Topic: Graph showing the growth of Radisson in the hotel industry
Source: (Pop 2014)
Part B
The roles and responsibilities and the qualification of the hospitality staff
The staffs that are recruited in the hospitality sector business have varied roles and
responsibilities and they are multi talented. In order to play the role and responsibility of the
hospitality industry, they must possess the exact skills and qualification.

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Topic: Grouping of staff and personnel in the Radisson hotel industry
Source: (Konovalova and Jatuliavičienė 2015)
1. In order to be the branch manager, the person shall possess at least a graduation or post-
graduation degree. He shall have the right skills and should be experienced for around a
period of at least seven to eight years (Legrand, Sloan and Chen 2016).
2. The Operational manager and sales manager in this hospitality shall possess the
graduation and the master degree and shall also have knowledge about the hotel market.
3. In order to be the team leader one should be a graduate and have the experience of three
years in this particular industry
(Kitsios et al. 2015).

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Task 3
Part A
Recent developments which affects the hospitality industry for operations, management and the
contracts and negligence or health and safety.
There are few developments that affect the hospitality industry and therefore affecting the
area such as operation, management and other function of health and safety in this sector. The
Radisson Hotel has these developments:
1. Sustainable development: Most of the companies are looking for sustainable
development and are focusing on going green which is an important aspect. The hotel
industry is pressurized to adopt the practices of sustainable developments. In tourism
industry companies they have looked for developing a better option of the requirement of
the world. The people are concentrated on the environmental friendly hotels (Universities
2014).The Radisson hotel in this hospitality business is developing better option of
sustainable development. The basic things in this hospitality business cover the
sustainable which are profit, people and planet.
2. Labor cost issues: Earlier the expense of labor was very high which the largest expense
of the hospitality sector is. The issue prevailing and affecting the labor cost is dealt by
this company in a serious manner market .The Radisson group of hotel has able to
understand that it is significant to have efficient employees in the business (Eichhorst
Marx and Tobsch 2015). The company directly deals with their clients and guests and
thereby leaves a imprint in the mind of the people. This issue is dealt very sensitively.

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3. Multicultural issues: Multicultural is the recent trend in this industry as Radisson group
of hotels is having a global place, it is crucial that all the industry understand the variety
of culture and people in the Countries. The companies recruit various people from
different countries who can bring the two cultures together (Lockyer 2013).
4. Higher education: It is important today that there people are educating themselves in the
sector of hospitality business and this amounts to pressure and challenge on the education
system which need to include various curriculums related to this industry. This is one of
the serious challenge that the emerging market faces in the world (Jauhari 2014).
Part B
Overall image of the hospitality industry is created and managed, using Radisson as an example
assess the current situation
The image plays an important role in the success of this industry. The hospitality sector
sustains only when the brand image of the business is very good and popular. The Radisson
group of hotels was established in the year 1909 and it is the oldest of the chain of global hotels.
This chain of hotels is the five star hotels and the best hotel in the global market. It is the best
hotel providing luxury and class to their clients. It took a lot of time to have a branded place
globally. Radisson was initially established in United States but then it grew its chain of hotels
such as Radisson blu in Europe, Asia and then Radisson Park Inn. (Lee, Back and Chan 2015).
This was the first hotel which provided online facility to the customers in early 90’s; the
customers were able to book accommodation through net. For any branded and renowned hotel,
image is very important in order to build the business and to grow. Radisson group of hotels is
the best luxury global industry of hotels and it makes sure that they maintain their image and