Strategic Analysis of Contemporary Hospitality Industry: A Report

This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on Travelodge and Premier Inn. It begins with a PESTLE analysis, examining the political, economic, social, technological, legal, and environmental factors affecting the sector. The report then presents a SWOT analysis for both companies, highlighting their strengths, weaknesses, opportunities, and threats. Further, the report explores supply and demand dynamics, current industry trends such as green and underwater tourism, online booking, and the use of artificial intelligence, and future trends in the hospitality sector. The analysis incorporates references to academic research and provides insights into the strategic positioning of the featured companies within the dynamic hospitality landscape.