Detailed Analysis of Contemporary Hospitality Industry (LO3 and LO4)

This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on Premier Inn as a case study. It begins with an introduction to the hospitality sector, defining its scope and the various services it encompasses. The report then delves into a PESTEL analysis, examining the political, economic, social, technological, environmental, and legal factors influencing the industry. A SWOT analysis is also conducted to assess the strengths, weaknesses, opportunities, and threats faced by Premier Inn. The report further explores supply and demand dynamics within the hospitality sector, including the impact of increasing tourism. Finally, it identifies and discusses current trends such as online information availability, pick-up and drop-off services, and the influence of international visitors. The report concludes by emphasizing the critical role of the hospitality industry in economic growth and the importance of adapting to technological advancements and customer preferences.

Contemporary
Hospitality Industry
(LO3 and LO4)

Table of Content
• Introduction
 Pestel analysis
 Swot analysis
 Supply/ Demand
 Current Trends
• Conclusion
• References

Introduction
Hospitality Industry can be defined as wider category of services within
a organization such as, transportation, accommodation, restaurants,
event planning, food and Beverages, theme parks etc.

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This report includes various types of business related to hospitality
industry as well as derive product and services they offer to the
customers in order to satisfy their demands (Ali and Cobanoglu,
2016). Moreover, evaluate different range of operational
departments within a chosen hospitality business in the market.
Moreover, highlight the contribution of hospitality industry in local,
national and international economy. Additionally, throw light on the
investigated range of distinguished operational roles in an hospitality
industry. Discuss various range of operational roles within hospitality
industry as well as explain skills needed to perform this roles in the
working premises. PESTEL (Political, economical, social,
technological, environmental and legal) and SWOT (Strengths,
weaknesses, opportunities and threat) analysis is studied so that
tactics can be framed according to the marketing scenario. Also,
appraise current potential trends in hospitality industry.

PESTEL Analysis
Macro environment can be defined as those external forces such as
political, economical, social, technological, environmental and legal
which affect the working of the business directly or in Premier Inn
directly in the market. This factors are not controllable and organization
can frame policies and strategies accordingly in order to survive in the
intance competition. Investigating macro factors helps the
administration to gain competitive advantages against rivalry.

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It is a essential task to be performed by the business associates so
that set objectives and customer emerging needs, demands,
preference and taste can be meet on set time frame. Here, some of
the macro factors affecting the Premier Inn growth and development
are discussed as follows:

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Political factor: Organization is greatly affected by political factor in the
market. Some of the examples of political factor are political stability,
government policy, foreign trade policy, tax policy, trade restrictions
etc. all this forces affect the business day to day operations at a large
scale.

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Economical factor: Economical factor are, interest rate, wages, laws,
governmental activities, tax rates etc. Premier Inn evaluate the
economical factor before entering into the market so that strategies
can be formulated accordingly. Organization study the economic
forces so that set standards can be achieved respectively in the
market.

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Social factor: This includes costumes, norms, traditions, society taboos,
language, religion, values etc. This macro factors affect the Premier
Inn directly as well as their functions in the market. In order to raise
the market value of the company social factor should be carried out
effectively.

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Technological factor: Advancement in the tools helps the enterprise to
grow and flourish in the international market. Premier Inn adopts
modern ways and technologies to meet the dynamic requirements of
the clients.

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Environmental factor: Macro forces such as , pH level of water,
climate, PH level of soil, temperature etc. directly affect the
functioning of the Premier Inn. In order to gain competitive
advantages against rivalry, organization need to follow environmental
factor.

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Legal factor: Consumer protection act, industry specific law, contract
act, employment act, securities act etc. are some of the examples of
legal factor. Premier Inn can achieve set standards smoothly without
government interventions by following legal forces effectively. It also,
helps to retain skilled and capable employees for longer time duration
in the market place.