Report: Contemporary Hospitality Industry Trends and Implications

This report provides a comprehensive analysis of the contemporary hospitality industry. It begins with an introduction to the industry, highlighting its significance and growth. The report then delves into a PESTEL analysis, examining the political, economic, social, technological, environmental, and legal factors influencing the industry, particularly focusing on event management companies. A SWOT analysis is presented, evaluating the strengths, weaknesses, opportunities, and threats faced by Clearwater Management and Seven Events Ltd. The report further explores the implications of current and potential trends, emphasizing thoughtful sustainability and multifunction versatility. The conclusion summarizes the key findings, emphasizing the industry's contribution to economic development. The report concludes with a list of relevant references.

Contemporary Hospitality
Industry

Cover Content
 Introduction
 PESTEL Analysis
 SWOT Analysis
 Implications Of Current And Potential Trends
 Thoughtful Sustainability
 Multifunction Versatility
 Conclusion
 References

Introduction
 Hospitality industry is considered as one of the most flourishing sector
which includes the businesses such as hotels, restaurants, event planning,
contact catering and more.
 All these kinds of companies mainly seek to facilitate the customers with
best services.
 This industry is growing rapidly and contributes a large part in developing
the economy of a country

PESTEL Analysis
 Influencing all trends as well as being influenced
by the same, events industry is taken as center of it
all.
 Without being concern on changing trends and
environmental awareness where a company is
evolving in, an event management organisation
cannot get success in achievement of its business

Political Factor
 There are two main factors that affect business of Clear
Water event management viz. political pressures to reduce
greenhouse emission and second one is globalization and
liberalization related to trade, that force to make changes in
policies to run effectively.
 In context with, Seven Events Ltd., it faces the impact of
political changes in operating business at global level.

Economical Factor
 Fluctuation in economy, changing taxation
policies, GDP rates etc. are all such factors that
highly affect the growth and development of
Clearwater event management companies within
hospitality industry.
 Disposable income of business and respective
consumers impact on Seven Events Company.

Social Factor
 As main objective of Clearwater company is brand awareness therefore, it
is essential to adopt a proper way of communication through social media,
road campaigning and more.
 Buyer’s perceptive is considered as main factor that may affect brand
image of Seven Events Company and Clearwater both.

Technological Factor
 Demand of green-technology to handle
operational activities, is the main aspect which
needs to be considered by Clearwater for
enhancing its efficiencies.
 Technological advancement aid Seven Events
in increasing its marketing presence within
event sector.

Environmental Factor
 Factors like natural calamities such as storm, heavy rain, global warming
and more, may damage entire assets of Clearwater event company.
 On planning any event, Seven Events Ltd. used to look out on site
inspection first, to reduce uncertainties related to environmental crises
over such area.

Legal Factor
 This factor include laws and legislations which are highly need to be considered
while operating a business. Therefore, Clearwater Event Management company
have to comply business with all legislations like Health & Safety Act to ensure
safety of visitors, employees and entire people who will participate at an event.
 Avoiding adherence of laws, impact negatively on HR policies of Seven Events
Ltd.

Strength
Carewater Management Seven Events Ltd.
High boosting performance,
superior and highly specialised
service offerings.
Usage of latest technology helps
in offering innovative services
Well Trained employees High brand image

Carewater Management Seven Events Ltd.
Less effective portfolio of
products. Low productivity rate
Usage of old technology Less skilled employees
Weaknesses