Analysis of Royal Crescent Hotel in Contemporary Hospitality Industry

This report provides a comprehensive analysis of the Royal Crescent Hotel within the contemporary hospitality industry. It begins with an introduction to the business and then delves into the PESTLE factors impacting the hotel's development, including political, economic, social, technological, legal, and environmental aspects. A SWOT analysis is presented to identify the hotel's strengths, weaknesses, opportunities, and threats. The report explores the impact of external factors on the hotel's development and examines present and potential trends, such as social media engagement and artificial intelligence. It assesses the hotel's capability to adapt to these trends and discusses the implications of external aspects on political and current trends. The report concludes with a summary of the key findings and provides references to support the analysis.

Contemporary Hospitality
Industry

Table of contents
■ Introduction
■ PESTLE factors that affects development of hotel
■ SWOT analysis of hotel
■ Impact of external factors on development of hotel
■ Implication of present and political trends
■ Capability to develop products to meet trends
■ Impact of external aspects on political and present trends in development
■ Conclusion
■ References

Introduction
Business is larger as well as wider that it involves
various kinds of companies such as small, medium
as well as large companies. As main objective of
this report is to provide an understanding of
relevance of contemporary business surroundings in
hospitality sector. This presentation is based on
contemporary hospitality industry of The royal
crescent hotel that provides luxurious environment
by having five star services to customers in terms of
Hotel as well as spa in bath.

PESTLE factors that affects development of hotel
It essential for hospitality sector
to carry out external
environment analysis so that
their strategies could be carried
according to that. As PESTLE
analysis of Royal crescent hotel
is as follows:

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Political factors:
It is considered to be a framework that
consists on focusing of various laws for having
a political stability of Hotel as Hotel should
have a political stability due to carrying out
impact of Brexit which is becoming very
competitive in terms of expanding their
operations in different sectors of Asia.

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Economic factors:
This factors generally involves various trade
policies in terms of inflation as well as depression
rate along with because of pandemic situation of
covid-19 there are various high flexible rates for
high tax amount of economy of UK which impact on
creating up business practices in other parts of
world.

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Social factors:
This factor is considered to be social
components of hospitality sector that analysis
behaviour, attitudes along with tastes and
preferences of customers so it is necessary for
Royal Crescent Hotel to determine requirements
as well as demands of customers in order to
meet their social trends for sustaining in market.

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Technological factors:
As technology is considered to be an effective
software for creating up services. Royal crescent
Hotel is using various technological advancement in
their services by providing and using artificial
intelligence in terms of providing the customers
effective services and using various unique
management system so that they could be able to
prevent privacy of their customers and stay of their

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Legal factors:
These factors comprise of various rules as well as
regulations that are imposed by government in order to expand
their practices in different countries so in order to expand
business practices in Asia Royal Crescent Hotel has to follow
various rules and regulations along with various legislations that
are to be provided by their government in order to sustain their
market share in a long-term by providing out their services along
with bridges products with the effective stay of customers.

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Environmental factors:
This factor consists of various environment
related aspects which involves waste management along
with using of resources in hotel with the smart move. As
Royal Crescent Hotel is using various waste management
along with having a green revolution motive for
providing the customers and healthy environment by
having their optimum use of resources in terms
decreasing amount of waste in their food and beverages.

SWOT analysis of hotel
SWOT analysis of Royal Crescent Hotel is as follows:

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Strengths:
As Royal Crescent Hotel is
having a strength of their global
presence in United Kingdom along
with they are operating their
business with higher efficiency in
terms of providing luxurious
experience to their customers in
terms of spa and stay facility.