Analysis of the Contemporary Hospitality Industry: The Stafford Hotel

This report provides a comprehensive analysis of the contemporary hospitality industry, using The Stafford Hotel in London as a case study. It begins with an introduction to the industry, exploring various types of businesses and services offered, including resorts, accommodation, and food and beverage services. The report then delves into the operational and functional departments within the hotel, such as housekeeping, front desk, human resources, and maintenance, and examines the interrelationships between these departments. It also discusses the hotel industry's contribution to local, national, and international economies, highlighting the impact of franchising and licensing on economic growth. Furthermore, the report explores the diverse operational roles within the hospitality industry, identifies skill gaps, and proposes solutions to mitigate these gaps. The analysis covers the contribution of licensing, global growth and franchising and their contribution to the economic worth. The report concludes with a summary of the key findings and references relevant sources.

Contemporary
hospitality industry

Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Abundant types of business in hospitality organization and different products that are offered..............3
Analyzation of operational and functional departments within the taken organization............................4
Contribution of hotel industry in relation with local, national and international economies....................5
Interrelationship of functional and operational units within the business sector......................................5
Examine how the use of franchising as well as licensing contributed to the economic growth...............6
How licensing, global growth and franchising have contributed to the economic worth.........................6
Range of diverse operational roles within the hospitality industry..........................................................6
Skills required for the role in hospitality industry....................................................................................7
Skill gaps within hospitality industry in context with various operational roles......................................7
Impact that skill gaps have on hotel industry and valid solutions............................................................8
CONCLUSION...........................................................................................................................................8
REFERENCES............................................................................................................................................9

INTRODUCTION
There are numerous types of enterprises like in terms of small, medium and large
corporations within the business organization. There are various types of amenities which the
hospitality industry provides like lodging services, travel and tourism and so on. With respect to
this they main goal of hotel sector is to deliver good quality food and beverages, spa facilities
and many more which ultimately leads to great experience. The below report is based on The
Stafford hotel (Lugosi and Jameson, 2017). It is in St. James place situated in London. It
involves what may be the oldest wine cellar in London. It provides many services like proper
management of events. The report includes kinds of business organizations in hospitality
industry, sequence of operational and functional departments, contribution in all the economies,
interrelationship, licensing and franchising contracts, diverse operational roles, skill gaps within
the hotel sector and its impact.
MAIN BODY
Abundant types of business in hospitality organization and different products that are offered
In accordance with hotel industry there are several ways of goods and services through
which all business activities are carried out and at the same point of time they get engaged with
all the customers. In relation with The Stafford hotel they provide different kinds of services and
products which are being explained as below: -
 Resorts: - It means those kinds of services which provide diverse range of products to all
the consumers like fun activities, food and beverages, events and many more.
 Beach resorts: - It is described as that type of service which offers sea side views,
swimming pools and many more. Due to this all travellers get attracted and indulge with
the beach resort.
 Accommodation: - It is defined as the service which is offered by hotel industry for those
individuals who travel from one place to another and discover different locations to stay
(Baum and et.al, 2020). All these services are delivered by The Stafford hotel across
different international countries.
 Suits: - In accordance with the hospitality sector they offer suites which are replicated as
a fragment of accommodation services but they include high range of luxury
conveniences. For example, there are several luxury hotels and restaurants which offer
such services.
 Motels: - It is intended and designed within single building only and involved rooms with
each other in context with cameras, common area and so on.
 Hotels: - In relation with hospitality industry it includes hotel corporations that provide
assorted goods and services in context with the demands of audiences. For example,
decorations, rooms and many more.

 Pubs: - It refers to a location in which all the people enjoy with flamboyant music,
beverages and moreover they also love to dance and enjoy with each other.
 Ski resort: - With respect to the time period which is getting changed the hotel services
also gets changed in which the aspect of ski resort is involved which is mainly in context
with the facility of snowboarding, sports amenities and so on.
Food and beverages in hotel sector: -
It refers to one of the largest area within hospitality industry which includes diverse range
of methods. There are several types of services like high-class preparation of food, its way of
presentation and so on. There are various hotels which provide these services like Burger king
and many more.
Analyzation of operational and functional departments within the taken organization
Operational sectors: - In context with these areas the main focus is on all tasks and
operation activities of business organization. In relation with The Stafford hotel they have
diverse operation divisions which are been described as below: -
 Housekeeping branch: - They have the accountability of preserving and managing each
room efficiently cleaned (Altin and et.al, 2018). On the other hand they also have the
liability to keep the significant details of room up to date.
 Front desk department: - They are engaged into offering good level of communication to
each tourist and guest. They have the duty to tackle all room bookings and other
important services.
Functional department: - It means the sector which is included into the vital functioning of
hotel industries and also to enhance the business productivity.
 Human resource department: - The main mission is to hire and recruit talented
individuals within the business organization. They should have the ability of providing
various benefits to hotel.
 Maintenance: - It is the most crucial function in hospitality industry in which the
maintenance of equipment’s with respect to whether they are working properly or not.
Interrelationship between different functional and operational sectors: -
 Human resource and IT department: - It means a functional sector which is indulged
with each other mainly because the duty of IT department is to manage and maintain all
software tools and techniques that are initiated by hospitality industry within whole
management sector and in context with human resource to implement effective policies
and plans (Manning, 2018).
 Front desk and housekeeping: - In terms of these sectors they are correlated with each
other because the housekeeping partners deliver all kind of necessary data and

communicate the information to front desk members in relation with what are the
different facilities which are needed to get updated.
Contribution of hotel industry in relation with local, national and international economies
It is essential to have proper attentiveness in accordance with the inference of hospitality
sector economy of a specific country so that it becomes easy to implement various kinds of
strategies and ways in an appropriate way. In context with market and social analysis it is
described as below: -
 Local economies: - In accordance with hotel industry they provide efficient level of
contribution to all the local economies because the engagement of all tourists leads to
high level job chances and develop the alertness which is essential as well as beneficial in
context with economic development.
 National economies: - In the hospitality industry they have done a main contribution to
the national economy of United Kingdom because there are around more than 800
businesses which are interrelated with hotel sector and the national economy of United
Kingdom contains 5 percent of gross domestic product in relation with these sectors
(Chen and Wilton, 2018). Moreover, with respect to the taken hotel they provide tax
economy at large level variations that lead to high growth and economic development.
 International economies: - In context with these types of economies they are under the
category of the activities within foreign countries on multinational basis. In terms of the
changing demands of audiences they offer exclusive products to all consumers that leads
to high standard and at a large scale. On the other hand the contribution of hotel industry
in terms of international economy is also increasing. The main effect of all these
industries is to enlarge their sectors at global level by initiating diverse approaches like
franchising, licensing that helps in enlightening the level of economy at large scale.
Interrelationship of functional and operational units within the business sector
In context with operational and functional units within the industry they both are
intersected with each other because they used to work within the common field and have similar
mission with regards to specific time period (Camilleri, 2020). In relation with the Stafford hotel,
they contain different functional and operational units.
 Front office and housekeeping: - They are consistent with each other and are redirected
under the department of operations since both housekeeping and front office works with
the effectual level of connection and the duty of front office is to offer certain orders to
the department of housekeeping and in context with their sector they have the role and
responsibility of providing the necessary data to front office.
 IT office and human resource: - It is described as a functional unit of the taken hotel
whose main focus is on securing all the necessary information in an accurate way of
consumers, travellers and employees also.

Examine how the use of franchising as well as licensing contributed to the economic growth
There are different types of marketing entry methodologies which create a deep effect in
relation with the global development of hospitality sector as with the help of all the strategies
they enhance the proficiency of initiating diverse business activities. It is further being described
as below: -
 Franchising: -It is defined as a form of distribution procedure and market entry method
which is used by business organization and the franchiser grants authorization in order to
franchise and use their brand name within their country (Njoroge, Anderson and Mbura,
2019). The agreement creates a direct effect on global development of hotel industry and
the reason behind this is when the procedure is measured by an organization it creates an
influence on the effect on all stakeholders as well as market place.
 Licensing: - It refers to the kind of bond which is considered as a process in which the
enterprise permits a business to use their license for specific period of time and to use all
the rational properly rights. It also leads to the effect on global development because the
Stafford hotel uses the settlement of licensing through which they are able to boost up
their operations and also advances the goodwill of company on multinational basis.
How licensing, global growth and franchising have contributed to the economic worth
Contribution: - In order to develop and enhance the economy both franchising and
licensing is essential. In terms of the hotel industry it is necessary because they help in providing
the implementation of all the business tasks and activities by following legal and ethical
procedure. It is being explained as below: -
 Licensing: - In the hospitality industry they provide a leading contribution because the
phase of licensing is used by them and with regards to this it directly creates an impact on
the enhancement of economy as the government services are essential to make a market
entry methodology which also result into the implementation of a positive relationship in
terms of government association. It also generates the contribution to economic aspect
because it boosts up the living standard of all individuals.
 Franchising: - It is an essential part of hospitality sector because it offers the economic
output of around 1.6 trillion globally. It was been examined that in hotel industry
franchising is significant because it provides certain advantages to both business as well
as the market place at a large scale. For example, The organization which accepts
franchising as their market entry strategy it has the ability of producing more data and
employment chances to both small and medium term corporations.
Range of diverse operational roles within the hospitality industry
There are various ranges of operational roles within the hospitality industry which is
further been explained as below: -

 Housekeeping department manager: - It is considered as an operational role which is
significant in the hotel sector and the reason behind this is that the housekeeping manager
has the liability to handle cleanliness of room and every single corner of whole area.
 Food and beverages head manager: - It is available in the Stafford hotel because of
recent pandemic situation of Covid-19 ( Sharma and Sharma, 2019). There is always the
need of food and beverage head manager who has the role and responsibility of handling
the quality and enabling good level of customer satisfaction.
Skills required for the role in hospitality industry
In the hotel industry there are certain abilities which are required at each aspect because
without the use of all the talents it is not likely for the hotel to manage the activities in an
efficient way. In terms of The Stafford hotel they have various vacancies and staff members
through which different aptitudes are needed and it is being clarified as below: -
Operations manager: - The Stafford hotel is a lavish hospitality industry which has
large number of openings within the management with respect to the present situation. For
example, organization human resource manager looks for the operations executive who can
tackle all the production activities. In context with this different talents and abilities are needed
and are described as below:-
 Communication skills: - It is the significant and necessary which is needed by operation
manager so that all duties and roles can be implemented well. Without good
communication the operations cannot be executed and no activity would be done
efficiently in the hotel industry.
IT Department head: - It is defined as the concept in which the hotel is searching for
that person who has good level of experience in the arena of information technology and
have data with regards to how to secure the information of all audiences ( Ivanov, 2019).
The different skills are being explained as below: -
 Problem solving: - It is an essential ability which is needed by the department of
information technology because the individual is liable to manage and solve all issues in
relation with technical aspects through the use of knowledge with respect to different
languages.
Skill gaps within hospitality industry in context with various operational roles
There are several types of operational roles like front office, housekeeping and so on. All
these areas need efficient level of skills in terms of executing the work in a proper manner.
 Skills gap in hospitality industry: - The competition level in the market industry is
enhancing constantly at large scale due to which it is becoming difficult and challenging
for many businesses to fulfill goals and objectives within the specific time period and it is
because of the skill gaps. It has been examined that as the competition is increasing

people are improving their capabilities but the liabilities in hotel sector is changing due to
skills gap. In relation with the Stafford hotel they also had skill gap as the old staff
members finds it difficult to get adjust with all new methodologies, multiple activities
and many more.
Impact that skill gaps have on hotel industry and valid solutions
Skill gaps affect hospitality sector because they offer inclusive overview about the skills
and talents which are crucial to boost up the level of productivity and are needed at the initial
stage only ( Koo and Chang, 2021). The significant solution for Stafford hotel is to implement
training and development programs through which it becomes easy to enhance knowledge and
talent of employees in context with new methods and technologies.
CONCLUSION
From the above report it has been determined that diverse range of decisions have been
made in the hospitality sector like in terms of product choices, operational, functional units and
so on. In the industry it is significant to have the aspect of both licensing and franchising.
Besides this the contemporary hospitality industry need to be efficiently examined so that proper
decisions can be implemented.

REFERENCES
Books and Journals
Altin, M., and et.al, 2018. Performance measurement and management research in the hospitality
and tourism industry. International Journal of Contemporary Hospitality Management.
Baum, T., and et.al, 2020. COVID-19’s impact on the hospitality workforce–new crisis or
amplification of the norm?. International Journal of Contemporary Hospitality Management.
Camilleri, M.A., 2020. Strategic corporate social responsibility in tourism and
hospitality. Camilleri, MA, Strategic Corporate Social Responsibility in Tourism and Hospitality.
Sustainable Development, pp.1-3.
Chen, W. and Wilton, M., 2018. A study of the practice of contemporary mindfulness during
work breaks on increasing job performance levels in hospitality industry. Journal of Tourism,
Hospitality and Sports, 35.
Ivanov, S., 2019. Ultimate transformation: how will automation technologies disrupt the travel,
tourism and hospitality industries?. Zeitschrift für Tourismuswissenschaft, 11(1), pp.25-43.
Koo, C. and Chang, Y., 2021. Guest editorial: New technologies for the tourism and hospitality
industry. Industrial Management & Data Systems.
Lugosi, P. and Jameson, S., 2017. Challenges in hospitality management education: Perspectives
from the United Kingdom. Journal of Hospitality and Tourism Management, 31, pp.163-172.
Manning, L., 2018. The value of food safety culture to the hospitality industry. Worldwide
Hospitality and Tourism Themes.
Njoroge, M., Anderson, W. and Mbura, O., 2019. Innovation strategy and economic
sustainability in the hospitality industry. The Bottom Line.
Sharma, S. and Sharma, R., 2019. Culinary skills: the spine of the Indian hospitality industry: Is
the available labor being skilled appropriately to be employable?. Worldwide Hospitality and
Tourism Themes.