Contemporary Hospitality Industry Report: Landmark Hotel Analysis

This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on the Landmark Hotel in London. It begins with an introduction to the industry, defining its scope and highlighting its historical development. The main body of the report is divided into two parts. Part 1 examines different types of businesses within the hospitality sector, including food and beverage, accommodation, and travel and tourism. It also explores the range of operational and functional departments, their interrelationships, and their contributions to local, national, and international economies. The report further analyzes the use of licensing and franchising agreements, the skills required for various roles, and the existing skills gaps within the industry. Part 2 of the report uses PESTLE and SWOT analyses to evaluate the impact of external factors and trends on hospitality organizations, with a specific focus on the Landmark Hotel. The report concludes with a summary of key findings and recommendations. References are provided to support the research and analysis.

Contemporary
Hospitality Industry
Table of Contents

INTRODUCTION......................................................................................................................................2
MAIN BODY..............................................................................................................................................3
PART 1.......................................................................................................................................................3
Different types of businesses in hospitality industry.........................................................................3
Range of operational and functional departments............................................................................4
Contribution of hospitality sector to national, local and international economies.........................5
Review of interrelationships of functional and operational unit.......................................................5
How use of licensing and franchising agreements has inclined worldwide development...........6
How franchising, growth of international and licensing development have contribute to
financial value........................................................................................................................................7
Examine a variety of dissimilar operational roles within hospitality sector....................................7
Study skills required for roles within hospitality industry..................................................................8
In relation to a range of different operational roles discuss skills gaps within hospitality sector8
To addressing these skills gaps for solutions and impact skills gaps have on hospitality
businesses.............................................................................................................................................9
CONCLUSION........................................................................................................................................10
PART 2.....................................................................................................................................................10
INTRODUCTION....................................................................................................................................10
MAIN BODY............................................................................................................................................11
PESTLE Analysis................................................................................................................................11
SWOT analysis...................................................................................................................................11
Impact of external factors on development of organizations.........................................................12
Implications of current and potential trends.....................................................................................12
Evaluation of ability of hospitality business to develop products and services...........................13
Impact on current and potential trends on external factor.............................................................13
CONCLUSION........................................................................................................................................14
REFERENCES........................................................................................................................................14
INTRODUCTION
Hospitality industry is a broad group field of services within service industry which
include drinks and food, lodging, accommodation, travel and tourism and so on

(Alnawas and Hemsley-Brown, 2019). The main role of this industry is a long history of
development within hospitality provision. Hospitality industries are active and examine
leaning sector which is giving service quality to their clients and different types of
businesses are to be explored. For this assessment, selected organization is Landmark
hotel which is five Star luxury hotels located in London. It was originally opened hotel is
Great central railway and it was established in 1899. This report covers different type of
businesses which is explored in this report with their product and services, different
departments and their interrelationship between them, contribution of local, national and
international economies, licensing and franchising agreement, skills to conduct all
activities within hospitality industries and skills gaps with hospitality industries.
MAIN BODY
PART 1
Different types of businesses in hospitality industry
Food and beverage industry: Beverage and food industry is a largest industry
within hospitality sector where they can prepare in food this it on customer table and
fast food, casual dining, fine dining are some of popular restaurants in the sectors. The
food in which sector is also known as F&B department is also a large segment in
hospitality industry and estimated delivery 50% meals within US (Boella and Goss-
Turner, 2019). It can also range that something all way of high end restaurants and
every catering established in between. In food and beverage industry they can provide
various products or services are established where snacks, drinks and meals, catering
business for their weddings to birthday parties and so on.
Accommodation: Accommodation is wide sector of hospitality industry where
range from bed and breakfast and other facilities related to their customer services. This
sector is considered as a different type of hotels and facility which have overnight
accommodation for people in their travelling places they can services provided are
budget hotel, luxury boutique, bed and breakfast. They can provide their services
lodging, suites, resorts and so on.

Travel and tourism: They are different type of businesses related to travel and
tourism sector but not limited to train, airlines, cruise ships and so on. This should be
considered as vast hospitality industry where key players across the world which must
be include various services like train, airlines and cruise ship (Chaudhary and Jha,
2021). This is integral part of this travel industry this will be allowed tourist spend money
for lodging, food and other recreational activities services for this occasion trip. The
major role of tourism place to is to encourage their customers to make their travels of
meeting respective purpose is and support in turn.
Range of operational and functional departments
This hotel industry makes right use of resources with the right people within their
respective departments. Key operational and functional departments with context to
Landmark hotel are as follows:
Operational departments
 Housekeeping: It is a very significant department of Landmark hotel which is
directly on guest experience so it should be ensured that their common areas
such as lobby, restaurant, guestrooms or any other areas which have to be clean
and ready to be used (Dupeyre and Da Silva Rosa, 2018). Housekeeping
departments ensure that all rooms are should be clear and determine new guest
are come to their hotel that main job of housekeeping department is to ensure all
standard are cleans whether it is a rest room, curtains and so on.
 Food and beverage service department: Food department is in kitchen brings
together should be prepared for customer is responsible for food and beverage
service departments to ensure that waiter, waitress whoever involved in serving
for food and drinks on customer table as per the customer's expectations.
 Front office department: It recognized that all responsibilities are to be ensured
that guest is welcome in a very friendly and their well respected manner so that
we can assign their room according to their bookings.
Functional departments-

 Marketing department: This marketing department is concerned about their
customers’ needs and wants according to their preferences and taste in an
efficient manner and carry out their services and advertising, sales promotions,
campaigns about their hotel.
 Accounting and finance department: It is a very important part of this hotels
that they can maintain their cost control, building credit access, financial
statement, budget ,budgetary control compliances, various laws and regulations
are included in this responsibility accounting and finance department.
Contribution of hospitality sector to national, local and international economies
In hospitality sector with a extensive variety of travelers which operated various
kinds of marketplace whether it is a national, local and international economy (Crotts,
Magnini and Shuai, 2021). It should be increased GDP rate which is directly impact of
whole economy it makes a significant contribution of local, national and international
economy which are as follow:
Local economy has hospitality sector that can operate a multiple environment or
multiple nations due to their employment opportunities which is provided by local people
along with their important or crucial aspects to protect their culture and traditional local
market. They can enter into their market which helps to integrate incomes, revenues
and sales to be increasing infrastructure of local economy.
National economies define that hospital sector of offering a multiple nations like
hotels, restaurant, travel facility within dissimilar places of domestic border. It should
contribute to overall economy increase national income of nation.
International wealth defines expand their firms according to national borders in
terms to extend their market share of firm. It includes transportation as well as their
accommodation services where hospitality sector take care about their needs of entity.
Review of interrelationships of functional and operational unit
Operational as well as functional departments of a Landmark hotel are inter-
reliant on one other (Dupeyre and Da Silva Rosa, 2018). The main crucial role is to train
their employee and improve their staff of front house division like maintenance

department which helps to maintain their relationship between firm and customer.
Whereas, accounting functions are crucial part to design budget which need to be follow
by all system includes a front office manager, coordination department to share all
essential details that help to expand in demand and maintain their management to
function efficiently. With context to Landmark hotel, operational and functional
department are interrelated with each other where both functions are significant for
organization such as operation functions are to understand customer's needs and
demands and provide drinks and dance floor till late night which helps to extend number
of customers and function department of Landmark hotel such as marketing department
helps to interact more and more customers and attraction in terms to purchase of goods
and services. Accounting department is used to maintain all records and transactions
related to goods and services provided by Landmark hotels and whole operation and
function department help to manage their capital and develop their goods and services
by coordinating or contribution within each department. Operational department has to
perform day-to-day activities and function department concentrate on business
functions only.
How use of licensing and franchising agreements has inclined worldwide development
Franchising is most important part of hospitality sector during fast food, hotels
and gives right to franchise to sell their goods and services under their brand name
(Edwinah and Mekuri-Ndimele, 2021). In hospitality industry, franchisee compared to a
supply chains in management agreement so that they can give their certain services
such as a brand, support and reservation system so that they can arrival to chase their
particular rules and regulations and process. Franchisees can brand their hotel with well
famed and admired brand while franchise contract provides them to powerful set of
tools to drive their new businesses.
Licensing agreement hotel owner may enter into rising at hotel brand and manager or
other party non branded operator accepted by licensor which operate with hotel and the
hotel brand individuality comes from licensor (Jang and Moutinho, 2019). It is normally
towards common luxury under hotel management operated by midscale or limited

services to be branded which should be pursue with their license agreement but there
are many exception for this general rule.
How franchising, growth of international and licensing development have contribute to
financial value
Franchising helps to economic growth because support national gross domestic
product in terms of their product and services through their local economic benefits of
franchise providing jobs tax dollars and community involvement. They can also project
totals 2017 estimate continuous growth with addition to close 250000 new jobs
franchise output on April 6 2016 by a reported 5.8 %. Sometimes globalization
hospitality industry are also in their level of competition that leads to higher level of
hosting services, small entities of businesses by large company. It is very growing very
rapidly contributing nearly 10% of world GDP and constitutes very subjective hotels and
restaurant is main source of economic growth. It may bring their international hotel firm
with many positive factors which is such as enhancing sales and income of economy,
distribution different countries which can decrease their investment risk acquiring
resources and Labor and brand recognition (Greaves, 2019)
Examine a variety of dissimilar operational roles within hospitality sector
This hospitality sector is a wide group of fields with service centre which focus on
accommodations event designing and other extra services within that travel and tourism
sector. This sector has become a multi-billion dollar sector and which focuses on
capability of disposable incomes and airline industry of time. In case of Landmark Hotel
to diversify their operations with a special focus on economic growth of country and their
facility management of direct operations which should we include housekeeping, kitchen
workers, bartenders, marketing and human resources are also liable to interact more
customers so that they can provide their customer services to meeting their needs
according to their customer expectations. Event planner is for liable to carry out such
meetings, attendance and conferences for their event planning and there are liable to
focus all coordination and contributions of customers for an effective coordination within
their department hotel executive chef at foreseen the production of food within hotel
cuffs and restaurant for deciding venues and menus (Khafizov and Ruziev, 2021). They

are also liable to carry out such effective designing and process within kitchen. Rooms
are properly maintained and housekeeping services are all under surveillance of human
resource managers. Hotel staff are also available to bring out their departmental
function and roles to provide customers for better possible services are provided.
Study skills required for roles within hospitality industry
This industry is constant form of employment which allowed showing their talent
of work through many opportunities and focusing on several positions with entry level to
many departments. Various skills are required with context to Landmark hotels which
are described below:
Higher level of customer service: It should be representing that working
environment of customer facing towards guest are invariable expecting a good and
efficient quality of service (Lei, Nicolau and Wang, 2019). It should be required for both
providing best customer service and meeting all that needs a customer feedback is very
essential part of this industry because they can represent hotels brand reputation and
what can be implemented to meet their negative feedback to satisfy all terms and
conditions.
Better communication skills: In hospitality sector, they should be required
focusing a both physical and mental demands of customer services and better
communications are important in this industry where all of customers are communicate
and interact each other and staff for an efficient management to understand their
marketplace within their working environment to understand written and oral
communication to carry out efficient manner.
In relation to a range of different operational roles discuss skills gaps within hospitality
sector
Various skill gaps are required inside their hospitality industry in terms of their
operational roles which are described below:
Teamwork: It mean that peoples are in their hotel try to corporate using
individuals skills with respect and provide constructive feedback, any person conflicts
between individuals they can play a vital role in this sector without an effective

teamwork so that no work can be success. This is very crucial part of their hospitality
industry where staff members are recognize their skills and maintain their work towards
their team there is a shortage of staff in their hotel industry where they can labor
shortage employee have pay low such as segments of restaurant tends to leave job at
higher rate in employee because wages are low (Lugosi, 2019)
Time management: Manager of Landmark hotel will work on many things which
are heavy work and easy to let their emotions over very short span of time and forced
their unexpected problems. In terms of their careers, travel and tourism industry is to
prepare a multitasking and collected so they can achieve greater efficiency and
customer satisfaction according to needs and wants.
Problems solving: Managers of landmark hotel faced certain difficult things and
internal issues about their hotels and capability as feasible solutions to these problems.
It is one of most valued soft skills for current hospitality and tourism sector and they can
determine if they are factors and it comes to their professional success of their
organizations. They will need to learn how manager crisis and identify those problems
which are determined hotel facilities and how well they can improve in future.
To addressing these skills gaps for solutions and impact skills gaps have on hospitality
businesses
Skill gap should create a many impact within hospitality industry which are described
below:
Difficulty in meeting the quality standards: Skills gap in firm should create a
several problem related to operation of business and hospitality sector does not allow
their Landmark hotel to provide their quality of services to their customers (Moricca,
2020)
Increased workload for staff: It should create a limited workload for staff
members that required knowledge for operation of firm. This work pressure demotivates
of employee of landmark hotel and increases dissatisfactions which is related to job.

To overcome this negative effect of skill gap in their organizations various solutions with
context to Landmark hotel are as follows:
Training and development: To overcome problem skills gap analysis with context to
Landmark hotel at training and development for their employees this will be allowed to
perform their tasks efficiently and effectively (Munjal, Tiwari and Teare, 2019).
CONCLUSION
From the above information, it has been understood that hospitality sector this
will allow their customers to provide their better experience and give good meal which
include restaurant, hotel, casinos, amusement park, cruise ships, travel and tourism
industry. In this report, topics are to be covered that different type of businesses which
is food and beverage, accommodation, travel and tourism, range of operational
functional departments, contributions to local, national and international economy,
international operation and functional units, use of franchising and licensing agreements
and contribute to economic growth, range of different operational and functional, skills
which are required in hospitality industry, skill gaps and how to overcome this skills
gaps.
PART 2
INTRODUCTION
Hospitality sector is active and service leaning sector which is giving service
quality to their clients and dissimilar kinds of businesses are to be explored. This term
provide various facilities such as hotels, restaurants, cruise ships and so on (Stombelli,
2020). This report covers several topics such as PESTLE Analysis, SWOT analysis,
impact of external factors of development, implications of current and potential trends
and critically evaluation how external factor impact current and potential trends.

MAIN BODY
PESTLE Analysis
Political: In case of Landmark hotel, political factors play an important role in this
market which impact long term profitability in certain nations and impact their real estate
in nations. They can achieve success and dynamic real estate across various nations to
diversify their systematic risk of political surroundings.
Economic factors of landmark hotels represents that their impact of aggressive
benefit of company they can use their nations economic factors such as inflation, growth
rate and consumer appending to focus their growth.
Social factor represents that Landmark hotel directly impact culture of organization
surrounding which can be include their shared, beliefs attitudes and morals (Wang,
Guchait and Paşamehmetoğlu, 2020). Population plays a great important role how
Landmark hotel brands understand their customers of a given market and how they can
design their marketing message through their consumer.
Technological factors can determine their technology means slow speed will
give produce more time while speed of technological disruption may give a little time to
cope and their profitable industries in the real estate or technological disruption.
Environmental factor determine that Landmark hotel has a very different norms
or surrounding standard which can affect their profitability of business organization.
Some markets before entering a new market starting a new business and existing firm
should evaluate environment is data required to operate their marketplace.
Legal factor represent their framework rules and laws and regulations to protect
their intellectual property rights of organization. In case of landmark hotel they can
evaluate different research market there is a theft or overall competitive advantage
should be determined and considered.
SWOT analysis
Strength
Highly skilled workforce: Landmark hotel
Weakness
 Financial planning: This firm

investor use resources in training and
development of workers result that is not
only a highly skilled and there they have to
motivate many more (Wang, Sun and
Wen, 2019)
financial planning is done properly
and efficiently and current ratio and
liquid asset ratio suggests that
company use more cash are
generated effectively that what it is
doing at present
Opportunities
 Market development: It will lead to
competitive advantage solution
which enables to Landmark hotel to
increase their competitiveness as
compared to other rivals.
Threats
 Changing consumer behavior
pattern: Consumer buying behavior
pattern could be treated as a
physical infrastructure for existing
driven supply chain model
Impact of external factors on development of organizations
There are
many external factors which can affect hospitality industries and which is essential for
individuals working to identify those factors which can be done for accomplishing their
success goals and objectives (Xiang and Wang, 2020). It is crucial when required
changes whenever it is crucial and one of major factors which tortuous economic factors
is within state around the world. Fluctuations of resources in economic and make their
people spent less and more in hospitality industries. Any changes in law will affect their
hospitality industry whether it is imposed by government changes and no control over
their hospitality industry. Changes to access price of items which affect hospitality
sector, beginning to new technology also concern certain firm hospitality if new
technology is adopted by firms rivals will take over and will be complex to sustainability
advantage.
Implications of current and potential trends
Focus on sustainability: There are many negative effects on impact of tourism
and hospitality industry which is natural resources, local community and world to reliable
to maintain actions which need to have a negligible negative impact. Many hotels use

smart lights and neat heating and restaurants are aware to remove plastic straws from
their services.
Healthy and organic food and drinks: They are not aware about their force of
harmful drink and food on their health restaurant and bar search anyway offering as well
they have a vegetarian, organic food for local and low fat food are provided.
Technology: Hospitality industry has changed dramatically over year within their
technological changes they have dominated by travel agents but not many more. They
have increased their high speed of Wi-Fi connectivity, virtual reality and artificial
intelligence to current industries technological disruption will control to develop IT
industry in futures and these strategies to address their challenges accordingly (Jang
and Moutinho, 2019)
Evaluation of ability of hospitality business to develop products and services
Landmark hotel is one of largest business organizations in different parts of world
and which helps to meet their current trends in industry.
Skilled employee: Skills are very important for business organizations to meet
their goals and objectives and help to current trends to competitive in marketplace.
Brand value: Landmark hotel has a high brand value through their customers
and large proper resources are should be included which allows them to follow their
current trends in businesses.
Impact on current and potential trends on external factor
External factors create impact of business organization that does not control over
their long-term profitability (Greaves, 2019). Landmark hotel affected international
market to increase their competition as well as their new innovative ideas in the
marketplace so that they can affect market share as well as profitability of business.
They will not provide a competitive advantage of organization by adopting trends in
sector.

CONCLUSION
From the above mentioned report, it has been understood that PESTLE analysis
and SWOT analysis in hospitality industry should be conducted. External factor and
SWOT analysis are should be included how external factor impact level of organization
current and potential trends, evaluation of ability to product and services and how
external factor impact current and potential trends.
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