This report provides a comprehensive analysis of the contemporary hospitality industry, examining both political, economic, social, technological, environmental, and legal (PESTEL) factors and strengths, weaknesses, opportunities, and threats (SWOT) for two hotels: Hilton and Nomad. The analysis covers supply and demand dynamics within the industry, highlighting how occupancy rates and customer needs impact hotel operations. Furthermore, the report delves into current and declining trends, such as the use of robots and sustainability practices, and evaluates their impact on the industry. It also discusses the adoption of digital keys and the shift from traditional booking methods to online platforms. Overall, the report provides a detailed overview of the hospitality sector's challenges and opportunities, emphasizing the importance of adapting to evolving trends and external factors.
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