Hospitality Industry Analysis: Services, Operations, and Growth

This report provides a comprehensive overview of the contemporary hospitality industry, focusing on the Merchant Hotel in Northern Ireland as a case study. It describes various services offered, including accommodation, food and beverage, travel and tourism, and entertainment. The report discusses the roles of operational departments like housekeeping, food production, and food and beverage service, as well as functional departments such as marketing, human resources, and purchasing. It evaluates the interrelationship between these departments and assesses the importance of licensing and franchising in global economic development. Furthermore, the report explores the operational roles required in the hospitality industry, the skills needed to perform these functions, and the skill gaps that impact organizations, offering potential solutions. The analysis emphasizes the industry's contribution to GDP and employment, highlighting the need for effective coordination and skilled workforce to ensure long-term sustainability.

Contemporary
Hospitality Industry

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Describe various services that are offered by a hospitality organisation...............................3
Discussion related to operational and functional department in hospitality industry............5
Write down the contribution of Hospitality Industry.............................................................6
Evaluate the interrelationship of operational and function department..................................6
Assess the importance of licensing and franchising in development of global economy......7
Discuss the different operational roles that are required in hospitality industry....................7
Write about the skills that are required to perform the operational functions........................8
Evaluate the skill gap and its impact on the hospitality organisation.....................................9
Solutions to address these skills gaps.....................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
Books and Journals...............................................................................................................11

INTRODUCTION
Hospitality sector is known to be the broad industry and this involves several types of facilities
and services which are tourism, event planning, theme parks travelling and many more. this is
also crucial in order to provide have facilities to the customers in order to make them retain and
this also assist in attracting several different investors. In addition to eat the following report is
based on the organization merchant hotel that is situated in Northern Ireland. The hotel is the 5
star property (Menicucci, 2018). In addition to it the following report will cover about the
dispersion which are linked to the several practices of the business of hospitality in sector and its
division which are there in the company. Moreover to this it is also crucial to understand
regarding the relationship of the functional as well as operational units because they assist in the
growth as well as success of the company. It will also cover about the franchising and licensing
that assist the company in accordance to grow and offer several opportunities to scale the
operations of the business at the international level. Furthermore there is a need of several
obligation and rules which the workers required and this is linked to the several set of skills
which are needed and the gaps so that management can fail and this assist in long term
sustainability of the company.
MAIN BODY
Describe various services that are offered by a hospitality organisation
This is essential to understand that hospitality industry is the white sector and there are several
different facilities which are offered by the sector. The several different potential opportunities
and options which are there in this sector described below
Accommodation : This is essential to understand that accommodation is crucial element and it
involves breakfast and bed organizations. This has also been considered that the management of
hotel merchant offer several different facilities of accommodation to all of their consumers and
guest. The main few components in the sector are described here (Li, and Singal, 2019).
 Lodging- It has been understood that several people that travel from one area to another
place requires a play sinnreich bacon stay. So this is crucial to consider that the hotels
offers the services of accommodating and offer them other suitable stay.

 Suites- This has also been understood that hotels also offer the facilities of several
different premium luxury suits which offers the chance of stay at the leisure time. This
has been analysed that organization of suits have more comfort and are known to most
appropriate for the gay and it is also costly if it is compared with the other different
normal room in the organization.
 Resort- This is different kind of facilities which are provided by the organization for the
accommodation of their guest. This is the area which is majorly outside outskirts and
close to nature and it is very suitable option for the people in order to relax and spend
some leasure time.
Food and beverages: This is a way another essential element of the hospitality sector in which
each and all the individual requires to have who at the time when they prefer to stay in any kind
of facilities that are offered by the respective hotel (Shneikat, and Alrawadieh, 2019). In relation
to the merchant hotel the organization have Bing focused on providing the hygienic as well as
top quality food items to their consumers which assist them in enhancing their goodwill in the
market which will lead to the retention of the consumer base in the company there are several
different types of the options which are they are in respect to offering the services of food and
beverage to the consumer base and there are number of say different forms of food beverage are
described below in brief.
 Restaurants
 Fast food chains
 Retail and food stores
 Takeaways
 Business and industrial catering
 Leisure and outdoor catering
 Hotels
 Casinos
 Bars and pubs
It is crucial To take suitable care of the food items which are offered to the guest. Together with
that the management need to focus down providing the food based on the culture of the place in
order to enhance the demand and goodwill. In context to the organization merchant hotel the

company has its restaurant and bar in house only which provides these services to their consumer
base
Travel and Tourism: This has also been understood that the people basically preferred to travel.
And this also involves train, airplanes, ship cruise another means of transport. This has also
assisted the company to arrange the services to the consumer for the aim of providing the
suitable facilities during their travel and tourism. In addition to it this services is known to be
more of consumer centric.
Entertainment and Recreation Industry: This is the vital element of the hospitality sector.
This is also crucial too entertain the consumers because entertainment has the very crucial part
correctly. If any of the company lags in this segment then there are several negative impact
which can lead to negative goodwill of the company (Cerchione, and Bansal, 2020). This has
also been understood that organization offers several different services which assists in providing
the entertainment to the workers few of them practices which increasing the consumer
experience is described below in brie:
 Sports and Gaming: It has been evaluated that the consumers grow out on a vacations
because they are having the aim of travelling as well as entertainment in their life which
leads to giving them break from their routine life. Gaming as well as sports is known to
be one of the best options which are offered by the respective organization the merchant
hotel for the entertainment of their consumers.
 Bars: This is commonly one of the suitable experience in order to sit around on a table
with friends and family and also having few drinks. So as the outcome these are very
essential elements of the hospitality sector entertainment which is offered by the
organization the merchant hotel in house.
Discussion related to operational and functional department in hospitality industry
The operational departments Operational department of hospitality industries specially in
hotels has the vital part in functioning effectively and accomplishing the objectives as well as
goals of the company. In relation to the merchant hotel few essential operational departments are
described below. (Li, Yao, and Chen, 2021)
Housekeeping department: This is crucial department which influence the mindset of the guest
or consumer. This is also linked to the cleanliness and hygiene and the housekeeping department

is also applies to increase the experience level of their consumer base by offering them suitable
services and clean rooms.
Food production department: This has also been understood and known to be the kitchen which
involves cook, manager of kitchen, shift and all the people who are needed in order to cook the
food for their guests. In context to the organization the merchant hotel management is focused in
providing the hygienic as well as quality food to their consumer base
Food and beverage service department: This is the another essential division of the hospitality
industries which focused in taking care of several different operations of drinking requirements
of the consumers. This division involves waiters which are first drinks and other food items to
the consumers in accordance to their demand and serve them properly.
The functional Department - This department of the hospitality sector has a very crucial part in
the growth as well as development of the commercial businesses in the market area. This is
necessary that every of the operation need to have linkage with each other which provide
assistance in accomplishing the objectives as well as goals of the organization effectively and
efficiently. In addition to it the functional division of the respective organization the merchant
hotel or described below in brief. (Ann, and Blum, 2019)
Marketing Department: This department has a very crucial part in the company as it provide
assistance to promote the brand name which leads to the enhance sales of the organization. In
addition to it this has also been understood that the respective organization the merchant hotel
functions in depth research which supports to evaluate the requirements as well as desires of the
guest and then focus on offering them the services bye Kingdom no through the advertisement in
the effective way which assist the company to increase their revenue and profitability.
Human resource department: All the commercial businesses requires if actual department of
human resources provide assistance to them in fulfilling the vacant job roles for the suitable
individual at the appropriate time in the organization. In addition to it this also provide assistance
to provide appropriate training and development of the workers and train them to provide
suitable services to the consumers.
Purchase department: Department of procurement also is the crucial part in the company which
focused on attaining the top quality raw material which assist in offering the organization having
the edge over their competitors by operating efficiently and effectively in the market area
(Schwepker and Dimitriou, 2021).

Write down the contribution of Hospitality Industry
 It is vital to note that they provide good employment opportunity to the persons. It is seen
that it contribution to the GDP of the nation.
 It is seen that hospitality sector has contributed to £59.3 billion in Gross Value Added of
UK.
 Along with that it is observed that it provides around 3% to the total output of UK.
 As per the reports the hospitality industry has global turnover of around $7.6 trillion
Evaluate the interrelationship of operational and function department.
This is ascential to understand that with the assistance of the appropriate coordination every
company are capable to operate more efficiently as well as effectively. In addition to it it has
been also evaluated that there is suitable relation among the functions and operation of the
company. This is also known to be every of the work which is function by the company is called
the operation and the method to carry out those function and operation that refers to functions of
the respective organization the merchant hotel. (Bowen, and Morosan, 2018)
 Human resource department of the respective organization the merchant hotel assist to
choose the workers for all the functional as well as operational work which are front
office housekeeping entry students and many more. Together with date if there is any
issue which is encountered by the workers of the functional division they can talk to the
human resource manager.
 The department of marketing assist to offered information regarding the consumers as
well as their requirements and desires which is useful for the front office division of the
company.
 This has also been understood that the purchase division has a very crucial part and assist
the department food by offering them top quality raw materials which can assist the
organization in satisfying the desires of their consumer base and can lead to their long
term sustainability.
Assess the importance of licensing and franchising in development of global economy
International franchising This is the type of scaling up which can be utilised by the current
franchise or new franchise in order to scale the operations into the new geographic market and
areas as well (Park, and Min, 2020). Unlike in the home country of franchisor in which the
franchisor grant its franchise I permission in order to utilise the marketing, name and branding of

the franchisor in the global markets that usually entails the rights of franchise to the other party
on please in order to act as the master of the franchise in that particular area which permits them
to start and launched organization which is odd outlets and some franchise in the market. This is
the respective organization merchant return in order to function more efficiently as well as
effectively. Global franchise is one of the suitable method for the current organization in order to
expand their functions in effective which is not much risky and the possibilities of success is
more by expanding their own venture. In relation to the organization the merchant hotel
management is planning to expand its functions as well as operations in the Asian markets which
assist them in their more consumer base and sales away which will need to their growth and
success in the market area. (Ann, and Blum, 2019)
Licenses the agreement where rights to legally protect the peace of industrial property range by
the licensee from the licensor who is the owner or the manager of the organization for utilise
with the service or the product. This is also one of the techniques which provide assistance to the
organization the merchant hotel in order to make them scale their functions in the market area.
This technique will assist them in order to attain more goodwill and consumer base in the
industry.
Discuss the different operational roles that are required in hospitality industry
Front Desk Services: The individual who attend the consumer initially and resolve all their
problems and quarries is known to be the front office associate. This individual comes in
consistent contact with the consumers of the guest
Housekeeping: Main obligation of this is maintaining the rooms of the guest clean and neat.
Service of housekeeping is commonly in charge of all the element in the room from its supplies
to the cleanliness of the room and beds. (Elfimova,and Radishauskas, 2018)
Marketing & Sales: This is the crucial to make advertisement in order to attain more sales which
will lead to more consumer base. In relation to the organization the merchant hotel the
department of marketing focus on advertising and promoting the name of the brand in such a
way so that the organization is more capable to attain more and more consumer base and this has
also been understood that digital marketing technique is very useful for the organization in order
to increase their profitability and sales for the long period of time.

Kitchen Staff: This stuff is very essential for the organization has has the very crucial part has to
offer the food and beverages for the consumer and it also assist to offer all type of facilities to the
consumer so they are satisfaction level is maintained..
Write about the skills that are required to perform the operational functions
 Communication skills: There is requirement of effectual skills of communication as it
provide assistance in constructing the suitable relations and retaining the consumers
towards the company.
 Time management skills: This is also crucial to have effectual skills of time management
in accordance to complete the given task on time without having any delay and it also
assist in satisfying the consumer by offering them top quality services which are on time.
 Accuracy: This is also essential to have the effectual accuracy and good operation to
work in the department of accounting. This is also needed to function with more
consciousness by focusing on eliminating all the errors so that actual condition of the
company is known to every of the stakeholders that also involves investors and the
owners all the organization.
Evaluate the skill gap and its impact on the hospitality organisation..
 There is not proper guidance in technical as well as computer skills which are very
essential to work efficiently and effectively because it minimises the level of productivity
of the workers at the time of performing.
 There is requirement of the latest tech and digital marketing skills which are essential to
accomplish the task efficiently and effectively.
 Together with it there is lack in creativity as well as innovation and it is very crucial to
have these skills in all the individual that are functioning in the company because it will
assist them to satisfy the needs of the consumers more efficiently. (Jung, and Yoon,
2018)
Solutions to address these skills gaps
This is essential to adapt the several set of the skills which will assist the respective company
the Merchant hotel in order to satisfy the consumers. Few of the recommendatons which are
described below briefly:

 Offer the worker consistent training which will assist in increasing the skills
 Giving them suiable guidance to accomplish the goal as well as objectives of the
company.
 Make the workers more concious regarding the latest trends and the manner they can
focus in dealing with the consumers of the company.


CONCLUSION
From the above report it has been evaluated that hospitality sector is the wide sector. There
are also several kinds of the services which are provided in the sector of hospitality. In addition
to it functional as well as operation division as well as their interrelationship are also described in
the reports. Moreover to it, there is requirement to function effectually in the company so the
skills and the department are also needed to improvise are also mentioned in it.

REFERENCES
Books and Journals
Jung, H.S. and Yoon, H.H., 2018. Improving frontline service employees' innovative behavior
using conflict management in the hospitality industry: The mediating role of
engagement. Tourism Management, 69, pp.498-507.
Elfimova, Y. and Radishauskas, T., 2018. Management of innovative activity in the field of
hospitality. In Sustainable development of tourism market: international practices and
Russian experience (pp. 57-59).
Ann, S. and Blum, S.C., 2019. Motivating senior employees in the hospitality
industry. International Journal of Contemporary Hospitality Management.
Park, J. and Min, H.K., 2020. Turnover intention in the hospitality industry: A meta-
analysis. International Journal of Hospitality Management, 90, p.102599.
Bowen, J. and Morosan, C., 2018. Beware hospitality industry: the robots are
coming. Worldwide Hospitality and Tourism Themes.
Schwepker Jr, C.H. and Dimitriou, C.K., 2021. Using ethical leadership to reduce job stress and
improve performance quality in the hospitality industry. International Journal of
Hospitality Management, 94, p.102860.
Ann, S. and Blum, S.C., 2019. Motivating senior employees in the hospitality
industry. International Journal of Contemporary Hospitality Management.
Li, Y., Yao, J. and Chen, J., 2021. The negative effect of scarcity cues on consumer purchase
decisions in the hospitality industry during the COVID-19 pandemic. International
Journal of Hospitality Management, 94, p.102815.
Cerchione, R. and Bansal, H., 2020. Measuring the impact of sustainability policy and practices
in tourism and hospitality industry. Business Strategy and the Environment, 29(3),
pp.1109-1126.
Shneikat, B. and Alrawadieh, Z., 2019. Unraveling refugee entrepreneurship and its role in
integration: empirical evidence from the hospitality industry. The Service Industries
Journal, 39(9-10), pp.741-761.
Li, Y. and Singal, M., 2019. Capital structure in the hospitality industry: The role of the asset-
light and fee-oriented strategy. Tourism Management, 70, pp.124-133.